Celtic Wedding Rings is an e-commerce website which offers vast range of silver, gold and platinum wedding rings to its customers. Products featured on the website are individually hallmarked by the Dublin Assays Office.
Challenge
Company Celtic Rings Ltd. Approached RedAlkemi with the key motive to design and develop an e-commerce website www.celtic-weddingrings.com which will be ranking in top ten results of Search Engine for the industry relevant keyword “ Celtic Engagement Rings”.
Our Strategy
Using a planned approach, our development team designed and developed the search engine friendly website and hence made the job of our SEO team a little easier. Our SEO team conducted a comprehensive keyword research to come across with different sets of “Celtic Wedding Rigs” as anchor text. On the other side our link building team initiated a link building campaign to improve the link popularity of the website using different sets of anchor text suggested by SEO team. All links were generated in conformation with our stringent quality guidelines.
Ranking Status on Google Search Engine
| Keywords |
Jan'
08 |
Feb'
08 |
Nov'
08 |
Dec'
08 |
Jan'
09 |
Feb'
09 |
Jul'
09 |
Nov'
09 |
Dec'
09 |
Jan'
10 |
Feb'
10 |
Mar'
10 |
Apr'
10 |
| Celtic Engagement Rings |
4 |
5 |
1 |
1 |
1 |
1 |
6 |
1 |
1 |
1 |
1 |
1 |
1 |
| Celtic Wedding Rings |
5 |
6 |
1 |
1 |
1 |
1 |
1 |
1 |
1 |
1 |
1 |
1 |
1 |
| Average Ranking |
5 |
6 |
1 |
1 |
1 |
1 |
4 |
1 |
1 |
1 |
1 |
1 |
1 |
Keyword Traffic as Per Google Analytics
| Keywords |
Jan'
08 |
Feb'
08 |
Nov'
08 |
Dec'
08 |
Jan'
09 |
Feb'
09 |
Jul'
09 |
Nov'
09 |
Dec'
09 |
Jan'
10 |
Feb'
10 |
Mar'
10 |
Apr'
10 |
Celtic Engagement Rings |
565 |
505 |
1807 |
857 |
1011 |
825 |
640 |
967 |
907 |
1024 |
899 |
988 |
1169 |
Celtic Wedding Rings |
1710 |
1485 |
961 |
1669 |
2110 |
1928 |
1729 |
1521 |
1238 |
1575 |
1559 |
1728 |
1460 |
Total Traffic |
2275 |
1990 |
2768 |
2526 |
3121 |
2753 |
2369 |
2488 |
2145 |
2599 |
2458 |
2716 |
2629 |
Traffic Overview
As a result of aggressive efforts we accomplished our goal as
- After few months of rigorous LB campaign, simultaneously with search engine optimization, the website was among top rankers for all keywords
- The average ranking was improved a lot from a figure of 5 to impressive figure of 1 for both the keywords that were being targeted.
- Total traffic on website improved a lot from a figure of 2275 visitors per month to a figure of 2629 visitors per month.
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