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http://www.cashone.com
Cash One is a premier lender of personal emergency money. The website provides the users with the option getting through all kinds of short-term financial crunches with a pay day cash advance.
Cashone offers online payday loans up to $700 and with an Emergency service cashone can wire your cash loan in as little as 1 hour directly to your bank account. Fast approvals, low fees, no credit checks and flexible payment options are some of the features offered by the site for a fast payday loan.
Challenges
Cashone offers instant payday loans. The website was ranking well for 2 important keywords but wanted to increase the scope to more keywords so as to increase the traffic to the website. The aim for the increased traffic was to increase the number of loan applications processed on the site.
They also found that a good percentage of the traffic was moving out from the site without going through the complete conversion process. The stickiness of the site needed to be improved so as to arouse visitor interest and encourage them to stay longer on the site.
A number of important keywords relevant for the site business were also not covered within the pages of the website.
Solution
RedAlkemi started working with cashone in 2005. Since the payday loan industry is an extremely competitive industry, a complete online marketing plan was initiated so as to address all the challenges mentioned above.
A comprehensive keyword research (to target the most potential keywords) was carried out and on the basis of the analysis, a complete optimization for the site was implemented.
To improve site stickiness and control early exits from the site, the site was redesigned. The aim here was to provide information in a more organized manner so as to guide the visitor to perform the required action.
Rankings for the optimized keywords started picking up. A link building and an article syndication campaign was initiated and ranking for some keywords moved to first page and for some keywords rankings are gradually increasing.
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