Delivering Measurable Online Success
Cashone.com

Home » SEM Case Studies » Cashone
 

Case Study: Cash One
Client: Brett Wilson
Website: www.cashone.com
Client Since: 2005

 

CashOne is helps to get through all kinds of short-term financial crunches with a payday cash advance and is equipped to meet all your needs when it comes to procuring cash between paydays.

Company approached RedAlkemi in 2005 with the key objective of:

  • Getting good ranks on search engines for the keywords.
  • Getting high traffic of potential and focused customers on the site.
  • Maximizing the number of loan applications to be processed on the site.
  • Running an aggressive link building campaign.

We accepted the challenge, pulled our sleeves up and did the following:

  • A comprehensive keyword research (to target the most potential keywords) was carried out and a complete optimization for the site was implemented.
  • To improve site stickiness and control early exits from the site, the site was redesigned. The aim here was to provide information in a more organized manner so as to guide the visitor to perform the required action
  • The aim to increase the traffic so as to increase the number of loan applications processed on the site
  • Finally, a link building and an article syndication campaign were initiated and ranking for some keywords moved to first page and for some keywords rankings are gradually increasing.

Ranking Status on Google Search Engine

Keywords Aug'
2008
Sep'
2008
Oct'
2008
Nov'
2008
Dec'
2008
Jan'
2009
Feb'
2009
Mar'
2009
April'
2009
Emergency cash loan 11 9 6 5 7 13 12 2 14
Same day cash loans 22 24 24 15 36 12 16 3 14
Pay Day Cash Advance 51 51 51 51 51 51 51 13 51
Cash advances pay day loan 51 51 51 51 51 51 51 51 51
1 hour payday loan 1 1 1 1 1 1 1 1 1
1 hour cash advance 2 2 1 2 2 2 3 3 2
Online payday loan service 26 15 27 13 11 15 24 7 8
Low cost cash advance 10 12 30 8 8 5 3 2 3
Best payday loan 51 22 49 45 51 51 49 11 51
Quick payday loans 51 45 51 51 51 51 51 9 42
Average Ranking 28 23 29 24 27 25 26 10 24


Keyword Ranking Overview reveals story of our true efforts in making improvement in website conversion rate and online visibility

  • The rankings for some of the target keywords have shown a remarkable improvement having an average of 24.
  • Also the website optimization and link building have helped a lot in improving the keyword rankings.
 
To get similar results for your website
Request a Request for Proposal