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Cashone.com

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cashone.com
http://www.cashone.com
 

http://www.cashone.com
Cash One is a premier lender of personal emergency money. The website provides the users with the option getting through all kinds of short-term financial crunches with a pay day cash advance. Cashone offers online payday loans up to $700 and with an Emergency service cashone can wire your cash loan in as little as 1 hour directly to your bank account. Fast approvals, low fees, no credit checks and flexible payment options are some of the features offered by the site for a fast payday loan.

Challenges
Cashone offers instant payday loans. The website was ranking well for 2 important keywords but wanted to increase the scope to more keywords so as to increase the traffic to the website. The aim for the increased traffic was to increase the number of loan applications processed on the site. They also found that a good percentage of the traffic was moving out from the site without going through the complete conversion process. The stickiness of the site needed to be improved so as to arouse visitor interest and encourage them to stay longer on the site. A number of important keywords relevant for the site business were also not covered within the pages of the website.

Solution
RedAlkemi started working with cashone in 2005. Since the payday loan industry is an extremely competitive industry, a complete online marketing plan was initiated so as to address all the challenges mentioned above. A comprehensive keyword research (to target the most potential keywords) was carried out and on the basis of the analysis, a complete optimization for the site was implemented. To improve site stickiness and control early exits from the site, the site was redesigned. The aim here was to provide information in a more organized manner so as to guide the visitor to perform the required action. Rankings for the optimized keywords started picking up. A link building and an article syndication campaign was initiated and ranking for some keywords moved to first page and for some keywords rankings are gradually increasing.

What the Client has to say:
 
Since the very beginning, Cashone has always been a decent performer. But some how we were aware that we needed some one, who could optimize our website even further and at the same time who can control the site's bounce rate too. Our partnership with RedAlkemi has provided us, a cost effective solution that has enabled us to maximize our profits expediently. We are getting about twice the number of applications today compared to 6 months ago, so we feel that our campaign with RedAlkemi has been working well. We want to continue to grow at a rate where we have twice the number of applications in another 6 months compared to today and hope to achieve this with the right solutions from RedAlkemi.

Brett Wilson
CEO
http://www.cashone.com
 
 
Snapshot Results*
 
Article Title Google MSN Yahoo
1 hour payday loan 2 6 9
1 hour cash advance 1 3 3
payday advance loan utah 25 14 8
online payday loan service 29 6 4
low cost cash advance 13 3 4
 
* Rankings for these keywords were achieved during its Project tenure with RedAlkemi. The website's current ranking may vary with time.
 
Check out the detailed ranking report
 
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I was really impressed with the work that RedAlkemi did for me. The every point of contact with EVERY member of your team was completely professional. Over time I began to feel like I know the team members as if they were right across the street from me. Gurvinder was very responsive to my needs. Avneet was excellent. I was particulary impressed with the copywriting that came out of your company. I hired you to do article writing and gave you very little information. Your team did all the research and came back with articles that looked like they were written by an industry executive. The seo part of the job is not complete yet, as that process takes several months. But we area already seeing results. I have already contacted your team about another potential design/seo job."

Dena Davis,
Vice President, The Claims Group, Inc.

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