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Case Study: PassGED.com
Client: Michael Ormsby
Website: www.passged.com
Client Since: 2004 |
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PassGED.com was created to dramatically change the way people learn basic high school skills and knowledge. PassGED.com online GED courses are intensely rich, interactive learning experiences. Using interactive learning simulations, they create real-life situations for users during the online GED course.
Challenge
Company approached RedAlkemi for designing website and initiating performance driven optimization and link building campaign. Company was looking forward for:
- Ranking the website on top in Search Engines for industry relevant keywords
- Getting highly focused and loyal traffic
- Running aggressive Link Building campaign
Our Strategy
Using a planned approach, our SEO team started off with
- Comprehensive keyword research to choose some highly relevant, long tailed and geo-targeted keywords, which could provide high return on investment and can be used to create relevant 'Anchor Texts'.
- Some pages of the website were chosen to be optimized for the selected industry relevant keywords this included rewriting Meta tags, editing and optimizing page text to attain higher rankings.
- On the other hand our LB experts began searching for ideal link partners for this niche, having informative and high ranking sites. All links were sought in conformation with our stringent quality guidelines.
Ranking Status on Google Search Engine
| Keywords |
Jul'
07 |
Aug'
07 |
Jan'
08 |
Jul'
08 |
Jan'
09 |
Jul'
09 |
Aug'
09 |
Dec'
09 |
Jan'
10 |
Feb'
10 |
Mar'
10 |
Apr'
10 |
| High school diploma online |
9 |
10 |
6 |
18 |
13 |
9 |
14 |
9 |
7 |
7 |
10 |
11 |
| ged practice test |
51 |
50 |
8 |
10 |
9 |
9 |
9 |
6 |
6 |
9 |
10 |
10 |
| High school diplomas |
51 |
51 |
51 |
51 |
46 |
51 |
15 |
32 |
25 |
30 |
34 |
25 |
| Online high school diploma |
51 |
35 |
11 |
38 |
19 |
51 |
22 |
17 |
20 |
16 |
15 |
22 |
| Free ged |
51 |
51 |
51 |
51 |
25 |
25 |
19 |
11 |
15 |
18 |
16 |
19 |
| ged test online |
17 |
15 |
10 |
17 |
7 |
15 |
6 |
3 |
3 |
6 |
7 |
4 |
| ged practice tests |
50 |
42 |
13 |
16 |
7 |
15 |
12 |
6 |
7 |
10 |
10 |
9 |
| free ged classes online |
51 |
43 |
51 |
51 |
15 |
18 |
9 |
7 |
8 |
10 |
9 |
7 |
| Average Ranking |
41 |
37 |
25 |
32 |
18 |
2 |
13 |
12 |
1 |
2 |
2 |
13 |
| Keywords |
Jul'
07 |
Aug'
07 |
Jan'
08 |
Jul'
08 |
Aug'
08 |
Jan'
09 |
Jul'
09 |
Aug'
09 |
Dec'
09 |
Jan'
10 |
Feb'
10 |
Mar'
10 |
Apr'
10 |
| high school diploma online |
132 |
173 |
324 |
47 |
62 |
27 |
20 |
20 |
66 |
194 |
131 |
182 |
50 |
| ged practice test |
159 |
680 |
981 |
590 |
938 |
966 |
1341 |
1589 |
577 |
1879 |
1678 |
1714 |
1378 |
| high school diplomas |
4 |
6 |
0 |
5 |
10 |
42 |
2 |
1 |
0 |
1 |
0 |
0 |
0 |
| online high school diploma |
28 |
27 |
156 |
13 |
21 |
11 |
6 |
13 |
7 |
18 |
8 |
13 |
2 |
| free ged |
4 |
110 |
55 |
6 |
25 |
35 |
17 |
62 |
31 |
62 |
37 |
35 |
0 |
| ged test online |
95 |
145 |
265 |
122 |
211 |
250 |
582 |
764 |
340 |
686 |
394 |
411 |
408 |
| ged practice tests |
42 |
77 |
57 |
76 |
103 |
83 |
75 |
101 |
32 |
96 |
93 |
128 |
68 |
| free ged classes online |
53 |
125 |
69 |
106 |
108 |
96 |
35 |
61 |
43 |
153 |
90 |
105 |
63 |
| Total Traffic |
517 |
1343 |
1907 |
965 |
1478 |
1510 |
2078 |
2611 |
1096 |
3089 |
2431 |
2588 |
1969 |
As a result of aggressive efforts we accomplished our goal as:
- After few months of rigorous LB campaign, simultaneously with search engine optimization, the website was among top rankers for all keywords
- The traffic for the targeted keywords has shown remarkable growth from 517 visitors per month to 1969 visitors per month.
- There was tremendous growth in direct, referral & organic traffic that can be easily interpreted from the graph.
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