PassGed.com

http://www.passged.com
PassGED.com was created to dramatically change the way people learn basic high school skills and knowledge. They started with a simple idea: High School should be relevant to people's needs. PassGED.com online GED courses are intensely rich, interactive learning experiences. Their instructional designers precisely control the flow of the learning experience to insure that you actually learn the GED material before leaving the online GED course. Using interactive learning simulations, they create real-life situations for users during the online GED course.

Challenges
PassGED offers GED courses, online GED preparation and online GED programs. PassGED and RedAlkemi entered into a relationship in early 2004, at a time when PassGED's site designing was about to be completed. The GED Education industry is very competitive and had a lot of commercial as well as non-profit sites enjoying the top 10 rankings across all major search engines. The already existing lead of these sites in terms of links and optimization was very high and PassGED's as a new entrant had a long road ahead. Since Pay Per Click was appearing as a costly proposition, a long-term plan of SEO and Link Building aimed at influencing the site's organic rankings was required. Although deep optimization of the site and long -term link building campaign made it rank higher for some of the important keywords, but still there was a scope of attaining regular/permanent incoming links which could increase the relevance of the website.

Solution
As a general trend, it is very difficult to attain relevant and regular links which remain permanent and increase their significance with due course of time. Keeping this into mind RedAlkemi proposed a step by step process of Content Syndication to healthy and relevant sites which are capable of catering the link enriched content to industry specific sites and yield significant links. The first thing was to create high quality content which was done after in-depth research on the topic and the competitors offerings. The next most important aspect was to track down most relevant sites to syndicate the quality content, if this selection process is poor then these published articles won't get more syndication to related sites, therefore a very careful study was required. In return, the published content won many accolades in the form of emails from the editors of content directories appreciating the richness of the content.

Today, with just a mere 50 submissions on content directories and related sites, there are 517 backlinks directing to the website (passged.com) based on the search with article title as the search phrase, which is quite an achievement in itself apart for the appreciation the article has won.