|
|
| Case Details: |
| Client Name |
: Michael Ormsby |
| Organization |
: Ged Academy |
| Website |
: www.passged.com |
| Industry |
: Education Industry |
| Countries |
: United States of America |
| Client Since |
: 2003 |
|
| |
Overview:
 Michael Ormsby, Owner, GED Academy has been one of our esteemed clients since 2003. We have always shown him good results on each assignment & he has been quite satisfied with the quality of work that was done by RedAlkemi.
It is for this reason; he has been considering using RedAlkemi services for multiple projects like Web development, SEO, Link building on regular basis since past 9 years.
With an attempt to revolutionize client's business by maximizing traffic and conversion rate, our expert technical team did a thorough analysis of the website & recommended "Micro Sites" strategy to the client which can lead to tremendous increase in response rate & high profits.
Considering our high level performance in past 9 years, client was satisfied with our recommendations & trusted us for this challenging project.
Our technical team then pulled up their sleeves & started working on the strategy for creation of each site specific to a few targeted keywords in order to bring in traffic from a large search base. |
|
| |
RedAlkemi's Online marketing strategy-
With a planned approach to design & develop 35 micro sites for client's parent website www.passged.com, our technical team started working on the project in November 2010. The main focus was that each micro site should focus on one main keyword & information as compared to the broader scope of the parent site.
Our SEO team first of all started working on the Keyword research & analysis to target keywords with comparatively low competition and a higher search count. Each micro site was developed with an up-to-date content that appeals to the online visitors and different designs to grab the attention of the users immediately.
We also worked on Article Syndication, Content Writing, SEO, & Social media marketing on social networking sites like Face book, Twitter, blogs, forums etc for the promotion of these websites. We also setup Google Analytics and Google Webmaster Central tools for all of these sites to be able to get detailed reporting on traffic, rankings and conversions for each of these sites on a monthly basis.
|
| |
Challenges
- To design & develop multiple small websites static in nature with their domain name targeting specific keywords pertaining to the academy.
- To create 35 micro site & link them with the parent website.
- To target long tail keywords having monthly search count and competition comparatively low.
- To maximize traffic and increase conversion rate using online promotion & social media marketing techniques.
- Off page optimization of website (Link Building)
- To design the micro sites that are user-friendly, robust, can scale up with growing needs and can serve visitors requirement efficiently.
|
|
RedAlkemi
- Our team worked on keyword research & analysis to identify most suited keywords for the micro sites.
- The next step was registering keyword-rich domains of short listed keywords & worked on content for each micro site.
- Our team then worked on Google analytics & detailed reporting of the traffic we are generating on the websites.
- All the micro sites were then promoted using Link Building & social media marketing tools at sites like Face book, Twitter, blogs & forums etc.
- Finally we designed 35 Micro sites that were intuitive, Search engine friendly and was in accordance with web 2.0 Standards.
|
|
| |
Time to arrive at a solution:
From start to finish the project took 12 weeks to complete, which included all tasks like designing, development, editing modules, SEO, SMM as requested by the client etc.
It was a challenging assignment for RedAlkemi in many respects & Client is thoroughly happy with the success of their work & this is what he has to say about us:
Client Testimonial
RedAlkemi set up 35 micro sites that are sending quality leads to our website: www.passged.com. We have seen growing conversion and revenue from the campaign. We highly recommend RedAlkemi's micro site campaigns.
Michael Ormsby
PassGED
www.passged.com |
|
| To get similar results for your website |
 |
| |
|
 |
