Famous Smoke

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Case Study: Famous Smoke
Client: Mike Vandenstock
Website: www.famoussmoke.com
Client Since: January, 08

Famous Smoke shop deals in cigars and humidors. Cigar lovers can browse the site to get a wide range of fresh cigars and humidors at resonable prices. Cigars offered by various brands like Acid cigars, CAO cigars, Philles cigars etc can be bought from Famous smoke shop. Also, one can get cigar cutters, Ash trays and other cigar accessories all under one roof.

Company approached RedAlkemi in January, 2008 with the key objective of:

  • Ranking the website on top in Search Engines for industry relevant keywords
  • Getting highly focused and loyal traffic
  • Running aggressive Link Building campaign

Our team worked on the following aspects to

  • First of all keyword research was carried out to choose relevant keywords that best describe the site and also help in improving site’s relevance.
  • Website optimization was also carried out to improve the relevance of site for some industry related keywords and this was done by rewriting Title tags, including images and using Alt text attribute for images.
  • This was followed by link building campaign to increase the link-popularity of the website.

Ranking Status on Google Search Engine

Keywords Jan'
08
May'
08
Jun'
08
Dec'
08
Jan'
09
Feb'
09
Mar'
09
Apr'
09
May'
09
Jun'
09
Jul'
09
Aug'
09
Sep'
'09
Oct'
09
Nov'
09
Dec'
09
Jan'
10
Feb'
10
Mar'
10
Cigars 13 6 5 2 2 2 2 1 2 3 2 3 4 4 4 4 5 5 5
Cigar 51 51 51 51 51 51 51 51 51 51 51 51 51 51 51 51 51 51 4
Cheap Cigars 51 51 51 51 51 51 51 51 51 51 51 51 51 51 51 51 51 51 13
Discount Cigars 51 51 51 51 51 51 51 51 51 51 51 51 51 51 51 51 51 51 4
Buy Cigars 51 51 51 51 51 51 51 51 51 51 51 51 51 51 51 51 51 51 3
Average Ranking 43 42 42 41 41 41 41 41 41 41 41 41 42 42 42 42 42 42 6

 

Keyword Ranking Overview

Keyword Ranking Overview describes the efforts involved in making improvements in keyword rankings

  • Website has achieved high ranks for some of the keywords that were previously ranking nowhere on search engines.
  • Link building campaign has also resulted in a boom in keyword rankings.
  • The website is now ranking on top 5 positions for target keywords, on Google search engine and has an average ranking of 6.
 
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