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Case Study: HedgeCo.net
Client: Aaron Wormus
Website: www.hedgeco.net
Client Since: September 2008

Overview
Hedgeco.net offers unbiased hedge fund data that is provided by the managers of the hedge fund themselves. In addition, they offer members daily breaking hedge fund news, hedge fund manager columns, industry updates and events, free HedgeCo fund member background reports and much more.

Challenge
When it was the time to make website: www.hedgeco.net noticeable in the race of Search Engines, Company approached RedAlkemi for performance driven optimization and link building campaign. Company was looking forward for:

  • Getting high reputation and more website popularity
  • Ranking the website on top in Search Engines for industry relevant keywords that defined their business. 
  • Running aggressive Link Building campaign

Our Strategy
Using a planned approach, our SEO team started off with

  • Comprehensive keyword research to choose some highly relevant, long tailed and geo-targeted keywords, which could provide high return on investment and can be used to create relevant 'Anchor Texts'.
  • Some pages of the website were chosen to be optimized for the selected industry relevant keywords which included rewriting Meta tags, editing and optimizing page text to attain high search engine rankings.
  • On the other hand our LB experts began searching for ideal link partners for this niche, having informative and high ranking sites. All links were sought in conformation with our stringent quality guidelines.

Keyword Rankings on Google Search Engine

Keywords Sep 2008 Oct 2008
hedge fund marketing 14 9
hedge fund jobs 32 19
best hedge fund strategies 46 45
hedge fund returns 20 20
hedge fund consultants 42 41
hedge funds 23 13
hedge funds research 51 9
list of hedge funds 29 17
Average Ranking 32 22


As a result of aggressive efforts we accomplished our goal as

  • After few months of rigorous LB campaign, simultaneously with search engine optimization, the website was ranking well for all keywords
  • There was a noticeable improvement in the average rankings of the targeted keywords from a figure of 32 in Sept-08 to figure of 22 in Oct-08
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