Firepits Inc. provides a perfect platform to buy fire pits of all shapes, sizes, styles, and finishes. One can choose amongst the wide range of Fire pits, fire bowls, chimneys or patio heaters available at the store, at extremely affordable prices.
Company approached RedAlkemi in May, 2008 with the key objective of:
- Getting High Reputation & putting the site on top for industry relevant keywords
- Getting high traffic of potential and focused customers on the site
- Running an aggressive link building campaign
We accepted the challenge, pulled our sleeves up and started off with
- Comprehensive keyword research to choose some highly relevant and long tailed keywords, which could provide high return on investment.
- Some relevant keywords were chosen for suggesting Anchor text sets.
- This was followed by aggressive off-page optimization, which included link building in order to make the site more relevant on online communities.
Ranking Status on Google Search Engine
| Keywords |
May'
08 |
Jul'
08 |
Dec'
08 |
Jan'
09 |
Feb'
09 |
Mar'
09 |
Apr'
09 |
May'
09 |
Jun'
09 |
Aug'
10 |
Jan'
10 |
Feb'
10 |
Mar'
10 |
Apr'
10 |
| Fire pit |
51 |
51 |
34 |
16 |
22 |
27 |
24 |
17 |
15 |
17 |
16 |
17 |
18 |
17 |
| Fire pits |
51 |
26 |
5 |
6 |
11 |
13 |
11 |
7 |
7 |
6 |
3 |
4 |
5 |
8 |
| Outdoor fire pit |
51 |
51 |
6 |
5 |
4 |
6 |
14 |
6 |
3 |
5 |
4 |
5 |
6 |
51 |
| Outdoor fire pits |
51 |
31 |
6 |
8 |
5 |
10 |
13 |
6 |
3 |
5 |
4 |
2 |
2 |
8 |
| Gas fire pit |
51 |
25 |
12 |
11 |
51 |
51 |
21 |
14 |
14 |
51 |
25 |
26 |
16 |
33 |
| Average Ranking |
51 |
37 |
13 |
9 |
19 |
21 |
17 |
10 |
8 |
17 |
10 |
11 |
9 |
23 |
Keyword Traffic as Per Google Analytics
| Keywords |
May'
08 |
Jul'
08 |
Dec'
08 |
Jan'
09 |
Feb'
09 |
Mar'
09 |
Apr'
09 |
May'
09 |
Jun'
09 |
Aug'
10 |
Jan'
10 |
Feb'
10 |
Mar'
10 |
Apr'
10 |
| Fire pit |
NA |
NA |
129 |
67 |
81 |
228 |
265 |
258 |
255 |
178 |
86 |
100 |
187 |
248 |
| Fire pits |
NA |
NA |
841 |
513 |
222 |
431 |
849 |
1,080 |
1,290 |
879 |
867 |
821 |
1,625 |
1,297 |
| Outdoor fire pit |
NA |
NA |
263 |
231 |
186 |
270 |
237 |
397 |
486 |
291 |
239 |
174 |
478 |
485 |
| outdoor fire pits |
NA |
NA |
146 |
115 |
134 |
135 |
186 |
388 |
451 |
268 |
204 |
212 |
449 |
371 |
| gas fire pit |
NA |
NA |
15 |
9 |
13 |
25 |
48 |
66 |
197 |
0 |
9 |
2 |
10 |
16 |
Total Traffic |
NA |
NA |
1394 |
935 |
636 |
1089 |
1585 |
2189 |
2679 |
1616 |
1405 |
1309 |
2749 |
2417 |
Traffic Source Overview reveals story of our true efforts in making improvement in website conversion rate and online visibility
- Search Engine Traffic improved from 10,679 per month to 20,529 per month.
- Website is ranking for all the targeted keywords on Google with an average ranking of 23.
- Keyword traffic improved a lot as number of visits increased from Nil to 2417
- The traffic overview graph is from Dec'08 as the website was had no Google Analytics Account setup in May'08.
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