Overview
Get Licensed is a training provider with an understanding of the security industry and the limits in which it has to operate - as well as a proven ability to take potential security professionals and arm them with the knowledge and the confidence to work legally and effectively as Security Guards, Door Supervisors or CCTV operatives.
Challenge
When it was the time to make website: www.get-licenced.co.uk noticeable in the race of Search Engines, Company approached RedAlkemi for performance driven Landing page optimization and link building campaign. Company was looking forward for:
- Getting the site on top for industry relevant keywords
- Getting the website pages optimized for relevant keywords.
- Getting highly focused and loyal traffic
- Running an aggressive link building campaign to improve web popularity
Strategy
We accepted the challenge and started off with
- Comprehensive keyword research to choose some highly relevant, geo-targeted and long tailed keywords, which could provide high return on investment.
- Some pages of the website were chosen to be optimized for the industry relevant keywords which included rewriting Meta tags, editing and optimizing page text, optimizing image names & alt tags, and writing title attributes for navigation menu to attract more traffic and improve search engine rankings
- On the other side our link building team initiated a link building campaign to improve the link popularity of the website using keywords to form different sets of anchor text. All links were generated in conformation with our stringent quality guidelines.
- Article syndication was done along with consolidating the brand and popularizing the website in relevant online communities to draw some referral traffic as well.
Keyword Status On Search Engine
| Keywords |
31-Dec-09 |
29-Jan-10 |
23-Feb-10 |
26-Mar-10 |
30-Apr-10 |
| SIA Training |
2 |
4 |
2 |
2 |
2 |
| SIA License |
5 |
5 |
5 |
3 |
5 |
| SIA Badge |
2 |
3 |
2 |
2 |
2 |
| Door Supervisor Training |
3 |
3 |
3 |
3 |
3 |
| CCTV Training |
8 |
6 |
6 |
7 |
6 |
| Security Guard Training |
2 |
2 |
2 |
2 |
1 |
| Average Ranking |
4 |
4 |
3 |
3 |
3 |
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As a result of aggressive efforts we accomplished our goal as
- After two months of rigorous LB campaign, along with search engine optimization the website was among top rankers for almost all keywords
- The average ranking showed appreciable improvements that too within three months of project initiation. Average ranking improved from figure of 4 to a figure of 3 till the end of March 2010.
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