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| Case Details: |
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| Client Name |
: Christina Papadopoulos |
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| Organization |
: Absolute Yachting |
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| Website |
: http://www.greeceboatcharter.com |
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| Client Since |
: Since September, 2011 |
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Geeceboatcharter.com is a website owned by Absolute Yachting which is one of the leading yacht charter companies in Greece, with offices in Miami and Montreal as well. They provide crewed mega yachts, motor boats, motor yachts, sailing yachts, catamarans and boats on rent. Apart from Greece, they also provide yacht charter services for bareboat and crewed yacht charters in Turkey, Croatia, Mediterranean and Caribbean. The website features a large number of yachts and mega yachts which can be booked online. Apart from this, Absolute Yachtes also provide Yacht Management services, and Brokerage services for selling and buying yachtes. |
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The company approached RedAlkemi with the key objective of:
- The website did not have much visitor traffic. Their main objective was to draw relevant traffic to the websites
- Attain top rankings for the website in major search engines for many industry relevant keywords. Though some keywords were already used on the website, they were not beneficial enough.
- The company needed to improve the conversions as website is one of their major lead generation source
- To improve online brand visibility and recognition
We initiated the project with the following plan:
A Comprehensive keyword research was carried out and a complete site optimization plan was devised. Our SEO professionals choose some highly relevant and geo-targeted keywords that could provide high ROI for link building. Some pages of the website were chosen to be optimized for the selected industry relevant keywords and we optimized the site and updated the Meta tags and optimized the content to attain higher rankings. This was done on monthly basis.
Simultaneously our link building team initiated a link building campaign to improve the link popularity of the website targeting the finalized keywords while link building stringent quality guidelines were followed. Also article syndication was done to increase the volume of traffic to the site. Also, other off-page activities such as social bookmarking, directory submissions etc. were carried out. Since Search engines are increasingly using social signals to rank websites, we had started promoting website on Facebook, Twitter and other relevant communities.
A PPC campaign was also initiated along with the SEO campaign as the number of geographical regions targeted apart from traditional markets was quite large. So, in order to cover all these regions, PPC was good option.
Apart for these, Redalkemi also suggested some design and usability changes to improve conversion rate which later resulted in redesigning of the website.
Results
- The keywords for which the website was nowhere to be found earlier, it started ranking on first and second page.
- Though there was a drop in traffic in December due to off-season, the traffic has picked up and has increase by about 33% in Feb.
- The number of conversions has also improved and is expected to increase in coming months.
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| Google |
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| Keywords |
Sep-10 |
Oct-10 |
Nov-10 |
Dec-10 |
Jan-11 |
Feb-11 |
| Private yachts for charter |
68 |
11 |
10 |
9 |
9 |
9 |
| Private yacht for charter |
- |
- |
- |
14 |
10 |
14 |
| Private boat charter |
55 |
17 |
31 |
23 |
15 |
9 |
| Private yacht rental |
22 |
16 |
17 |
11 |
15 |
13 |
| Yacht charter prices |
36 |
43 |
90 |
22 |
17 |
17 |
| Cannes Festival boat charter |
- |
- |
- |
12 |
9 |
8 |
| Formula 1 boat charter |
- |
- |
- |
88 |
20 |
13 |
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| Traffic Growth |
| Month |
Sep-10 |
Oct-10 |
Nov-10 |
Dec-10 |
Jan-11 |
Feb-11 |
| Actual Traffic |
3237 |
3450 |
3514 |
3119 |
3686 |
4352 |
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| Conversion Growth |
| Month |
Sep-10 |
Oct-10 |
Nov-10 |
Dec-10 |
Jan-11 |
Feb-11 |
| Conversions |
4 |
1 |
3 |
4 |
4 |
10 |
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| To get similar results for your website |
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