Hat Country

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Case Study: Hat Country
Client: Mike Vandenstockt
Website: www.hatcountry.com
Client Since: January 2008

Hat Country is an e-commerce website which offers vast range of cowboy hats, cowboy boots and western wears. One can avail largest selections of western hats around, including Bailey, Stetson, Resistol, Stetson Hats, Shady Brady Hats and Renegade at genuine prices.

Challenge
When it was the time to make website: www.hatcountry.com noticeable in the race of Search Engines, Company approached RedAlkemi with the key objective of:

  • Decreasing the dynamic pages for proper indexing of pages and increasing content on them
  • Running an aggressive link building campaign for improving page rank
  • Getting highly focused and loyal traffic
  • Ranking the website for highly competitive keywords related to their products

Strategy
Using a planned approach, we started off creating additional content for the website by writing industry related articles using competitive keywords. Thereby increasing static pages of website, which search engine could easily index. Existing dynamic pages were also optimized and aggressive LB campaign was initiated for highly competitive keywords.

Keyword Rankings on Google Search Engine

Keywords Jan'
08
Feb'
08
Nov'
08
Dec'
08
Jan'
09
Feb'
09
Mar'
09
Sep'
09
Nov'
09
Dec'
09
Jan'
10
Feb'
10
Mar'
10
Apr'
10
Cowboy hats 1 1 1 1 1 1 1 1 1 1 1 1 1 1
Western hats 1 1 1 1 1 1 1 2 1 1 1 1 1 1
Western wear 12 10 17 11 11 12 12 12 14 16 12 14 14 9
Western apparel 9 5 8 9 8 1 5 5 6 6 5 6 6 5
Cowboy boots 6 4 4 5 7 2 4 10 10 9 7 8 10 7
Hats 51 51 51 51 51 51 51 51 51 51 51 51 51 35
Fedora hats 51 51 51 51 51 51 51 51 51 51 51 51 8 6
Average Ranking 19 18 19 18 19 17 18 19 19 19 18 19 13 9

 

Keyword Ranking Overview

 

As a result of aggressive efforts we accomplished our goal as

  • After few months of rigorous LB campaign, simultaneously with search engine optimization, there was improvement in the average rankings of website from a figure of 19 in Jan-08 to a figure of 9 in April-10.
 
Client Testimonial
“I've been using RedAlkemi for years now. The links they have built helped us attain top positions on various keywords across multiple web properties. The reports they provide are thorough and well thought out. We can always count on RedAlkemi to provide quick response on any questions or issues we run into. All in all, I would recommend their link building services to anyone looking to improve their rankings within the search engines.”

Mike Vandenstockt
Hatcountry

www.hatcountry.com

 

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