Hat Country is an e-commerce website which offers vast range of cowboy hats, cowboy boots and western wears. One can avail largest selections of western hats around, including Bailey, Stetson, Resistol, Stetson Hats, Shady Brady Hats and Renegade at genuine prices.
Challenge
When it was the time to make website: www.hatcountry.com noticeable in the race of Search Engines, Company approached RedAlkemi with the key objective of:
- Decreasing the dynamic pages for proper indexing of pages and increasing content on them
- Running an aggressive link building campaign for improving page rank
- Getting highly focused and loyal traffic
- Ranking the website for highly competitive keywords related to their products
Strategy
Using a planned approach, we started off creating additional content for the website by writing industry related articles using competitive keywords. Thereby increasing static pages of website, which search engine could easily index. Existing dynamic pages were also optimized and aggressive LB campaign was initiated for highly competitive keywords.
Keyword Rankings on Google Search Engine
| Keywords |
Jan'
08 |
Feb'
08 |
Nov'
08 |
Dec'
08 |
Jan'
09 |
Feb'
09 |
Mar'
09 |
Sep'
09 |
Nov'
09 |
Dec'
09 |
Jan'
10 |
Feb'
10 |
Mar'
10 |
Apr'
10 |
| Cowboy hats |
1 |
1 |
1 |
1 |
1 |
1 |
1 |
1 |
1 |
1 |
1 |
1 |
1 |
1 |
| Western hats |
1 |
1 |
1 |
1 |
1 |
1 |
1 |
2 |
1 |
1 |
1 |
1 |
1 |
1 |
| Western wear |
12 |
10 |
17 |
11 |
11 |
12 |
12 |
12 |
14 |
16 |
12 |
14 |
14 |
9 |
| Western apparel |
9 |
5 |
8 |
9 |
8 |
1 |
5 |
5 |
6 |
6 |
5 |
6 |
6 |
5 |
| Cowboy boots |
6 |
4 |
4 |
5 |
7 |
2 |
4 |
10 |
10 |
9 |
7 |
8 |
10 |
7 |
| Hats |
51 |
51 |
51 |
51 |
51 |
51 |
51 |
51 |
51 |
51 |
51 |
51 |
51 |
35 |
| Fedora hats |
51 |
51 |
51 |
51 |
51 |
51 |
51 |
51 |
51 |
51 |
51 |
51 |
8 |
6 |
| Average Ranking |
19 |
18 |
19 |
18 |
19 |
17 |
18 |
19 |
19 |
19 |
18 |
19 |
13 |
9 |
As a result of aggressive efforts we accomplished our goal as
- After few months of rigorous LB campaign, simultaneously with search engine optimization, there was improvement in the average rankings of website from a figure of 19 in Jan-08 to a figure of 9 in April-10.
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