Henry Turley Realtors are leaders in downtown Memphis real estate since last 30 years. Henry Turley Realtors holds the city's largest downtown inventory of homes among the real estate companies in Memphis. From its commercial and retail real estate holding, to a wide variety of homes, lofts, condominiums, and apartments, Henry Turley Realtors offers a broad range of option to people searching for real estate listing online.
Challenge
When it was the time to make website: www.henryturleyrealtors.com noticeable in the race of Search Engines, Company approached RedAlkemi for performance driven optimization and link building campaign. Company was looking forward for:
- Ranking the website on top in Search Engines for industry relevant keywords
- Getting highly focused and loyal traffic
- Running aggressive Link Building campaign
Strategy
Using a planned approach, our SEO team started off with
- Comprehensive keyword research to choose some highly relevant, long tailed and geo-targeted keywords, which could provide high return on investment.
- Some pages of the website were chosen to be optimized for the selected industry relevant keywords which included rewriting Meta tags, editing and optimizing page text to attain high search engine rankings along with improved sales pitch.
- Article syndication was done along with consolidating the brand and popularizing the website in relevant online communities to draw some referral traffic. On the other hand our LB experts began searching for ideal link partners for this niche, having informative and high ranking sites
Keyword Rankings on Google Search Engine
| Keywords |
Jun'
08 |
Jul'
08 |
Nov'
08 |
Dec'
08 |
Jan'
09 |
Feb'
09 |
Mar'
09 |
Apr'
09 |
May'
09 |
Jun'
09 |
| Memphis area homes for sale |
- |
- |
- |
- |
26 |
21 |
15 |
13 |
12 |
11 |
| Realtor in Memphis |
- |
- |
8 |
8 |
4 |
4 |
3 |
3 |
3 |
4 |
| Realtors in Memphis |
- |
- |
- |
6 |
6 |
6 |
8 |
7 |
7 |
8 |
| Memphis area realtors |
- |
- |
20 |
17 |
10 |
7 |
11 |
13 |
7 |
19 |
| Memphis condo |
- |
- |
- |
- |
25 |
23 |
17 |
15 |
6 |
21 |
| Average Ranking |
100 |
100 |
66 |
47 |
14 |
12 |
11 |
10 |
7 |
13 |
Keyword Traffic As Per Google Analytics
| Keywords |
Jun'
08 |
Jul'
08 |
Nov'
08 |
Dec'
08 |
Jan'
09 |
Feb'
09 |
Mar'
09 |
Apr'
09 |
May'
09 |
Jun'
09 |
| Memphis area homes for sale |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
1 |
0 |
| Memphis area realtors |
0 |
0 |
0 |
0 |
0 |
1 |
0 |
0 |
1 |
0 |
| Memphis condo |
53 |
46 |
8 |
10 |
25 |
16 |
38 |
36 |
29 |
30 |
| Realtor in Memphis |
1 |
0 |
1 |
1 |
2 |
9 |
1 |
5 |
8 |
7 |
| Memphis realtors |
40 |
32 |
18 |
15 |
44 |
42 |
48 |
38 |
20 |
30 |
| realtors in Memphis |
26 |
13 |
15 |
11 |
20 |
31 |
37 |
33 |
27 |
32 |
| Total Traffic |
120 |
91 |
42 |
37 |
91 |
99 |
124 |
112 |
86 |
99 |
As a result of aggressive efforts we accomplished our goal as
- After few months of rigorous LB campaign, simultaneously with search engine optimization, the website was among top rankers for all keywords as there is remarkable improvement in the average rankings of the keywords from a figure of 100 in Jun-08 to just 13 in Jun-09.
- There was appreciable growth in referral traffic from figure of 214 visitors per month to 281 visitors per month.
- Moreover traffic from Search Engine also increased form figure of 830 visits per month to 881 visits per month.
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