Indie bike is an online store that can be approached to get cycling Jerseys, gloves, Cycling jackets,socks,bib shorts and many more cycling accessories both for men and women. It provides a huge variety of products offered by different brands like Assos, Giordana etc. all under one roof.
Company approached RedAlkemi in September, 2008 with the key objective of:
-
Getting High Reputation & putting the site on top for industry relevant keywords
- Getting high traffic of potential and focused customers on the site
- Maximizing the volume of enquires to maximize sale revenues with strong Internet marketing campaign
- Running an aggressive link building campaign
We accepted the challenge:
-
To divert maximum targeted traffic of bike lovers to the website to improve the Search Engine visibility and conversion rate of the website.
- To acquire quality back links (with appropriate anchor text) from biking websites and also by listing the website in biking business directories
- Did Comprehensive keyword research to choose some highly relevant and long tailed keywords, which could help in improving site’s ranking on search engines.
- This was followed by aggressive off-page optimization, which included link building to make the site popular on different search engines.
Ranking Status on Google Search Engine
| Keywords |
Sep'
08 |
Dec'
08 |
Jan'
09 |
Feb'
09 |
Mar'
09 |
Apr'
09 |
May'
09 |
Jun'
09 |
Jul'
09 |
Aug'
09 |
Sep'
09 |
Oct'
09 |
Nov'
09 |
Mar'
10 |
Apr'
10 |
| Castelli |
51 |
51 |
51 |
51 |
51 |
51 |
51 |
51 |
51 |
37 |
51 |
45 |
51 |
51 |
90 |
| Cycling Jerseys |
16 |
8 |
9 |
8 |
6 |
5 |
9 |
15 |
9 |
9 |
15 |
15 |
12 |
24 |
18 |
| Cycling Clothes |
51 |
51 |
51 |
51 |
51 |
51 |
51 |
51 |
5 |
5 |
51 |
6 |
51 |
8 |
7 |
| Cycling Shorts |
51 |
51 |
51 |
51 |
51 |
51 |
24 |
21 |
15 |
28 |
12 |
16 |
6 |
9 |
17 |
| Average Ranking |
42 |
40 |
41 |
40 |
40 |
40 |
34 |
35 |
20 |
20 |
32 |
21 |
30 |
23 |
33 |
Keyword Ranking Overview reveals story of our true efforts in making improvement in website conversion rate and online visibility
-
Since the link building process for indiebike.com has started, thankfully the website is now ranking well for the main keywords at Google and hence bringing loads of visitors who are looking for cycling apparels on internet.
- With the link building process still going on, we are expecting www.indiebike.com to soon rank no. 1 for the list of all targeted keywords
|
