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Moosejaw

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http://www.moosejaw.com
Moosejaw deals in all kinds of backpacking products for mountaineering and excursions including clothing, footwear and useful accessories. They offer a wide range of brands which include North Face, Arcteryx among others. Moosejaw has been instrumental in providing good quality products and services to it's clients, carving a distinct niche for itself in the business.

Challenges
Moosejaw offers a wide range of products and being in a competitive industry, the main challenge was to rank high for brand-specific keywords like North Face clothing and also for the generic keywords that defined their business. One of the formidable challenges for this kind of business is to rank for some targetted keywords which can be a source of high traffic (and consequently improved conversions); rather than running after everything and still getting nowhere.

Solution
In the beginning,it was imperative for us to study and mark the important brands and services being offered by Moosejaw along with due attention to the performance of the website for these products being offered.

The optimization was important for the website as it gave the website a definite edge over other competitors. The optimized tags along with quality content improved the websites ranking on the SERPs for some very competitive keywords.

To supplement the SEO efforts, link building was initiated for the website to further it's chances against the competitors. A sustained and focused link building campaign over a period of time has helped the website gain rankings for some targeted keywords in major search engines including Google as indicated in the rankings report.

What the Client has to say

"Redalkemi has taken our SEO program to the next level. Their helpful and friendly staff is always ready to dive in and answer questions and fix any problems. Our organic ranking is now where it needs to be in order to stay on top of the most competitive keywords in our industry."

Indy Bishop,
Director of Internet Marketing
Moosejaw Mountaineering
http://www.moosejaw.com

Snapshot Results

Keywords	Google	Yahoo	MSN
north face denali	2	6	1
north face clothing	2	-	21
north face fleece	2	-	1

Check out the detailed ranking report

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I was very pleased with the work performed by RedAlkemi. Kulwant is an excellent Project Manager, and the discussion board was a good tool to keep me informed about the progress. The design team provided some really appropriate fresh & creative ideas. They also listened carefully to my comments and reflected all of them in the finished product. Thanks."

Michael Morell,
Landscape Real Estate Management LLC
www.landdealmaker.com/index.php

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