Moose Jaw is a perfect place to buy any kinds of mountaineering, rock climbing or backpacking clothes, footwear
and accessories. One can find a huge variety of quality products offered by various brands like NorthFace, Patagonia,
Arcteryx at reasonable and affordable prices.
Company approached RedAlkemi in July, 2009 with the key objective of:
- Ranking higher for the industry related competitive keywords on various Search engines.
- Improving the volume of incoming traffic.
- Running an aggressive link building campaign
We accepted the challenge, and underwent the following:
- Moosejaw offers a wide range of products and being in a competitive industry, the main challenge was to rank high for brand-specific keywords like North Face clothing and also for the generic keywords that defined their business.
- One of the formidable challenges for this kind of business is to rank for some targeted keywords which can be a source of high traffic (and consequently improved conversions); rather than running after everything and still getting nowhere.
Ranking Status on Google Search Engine
| Keywords |
Jul'
09 |
Aug'
09 |
Sep'
09 |
Oct'
09 |
Nov'
09 |
Dec'
09 |
Jan'
10 |
Feb'
10 |
Mar'
10 |
Apr'
10 |
| North face outlet store |
42 |
36 |
15 |
21 |
12 |
4 |
5 |
3 |
3 |
4 |
| North face |
5 |
6 |
11 |
6 |
5 |
6 |
7 |
5 |
4 |
5 |
| Patagonia |
51 |
51 |
51 |
51 |
51 |
51 |
51 |
17 |
31 |
14 |
| North face jackets |
3 |
3 |
4 |
3 |
3 |
3 |
3 |
3 |
3 |
4 |
| The north face |
37 |
37 |
47 |
22 |
16 |
18 |
13 |
9 |
4 |
12 |
| Marmot |
51 |
51 |
27 |
24 |
23 |
44 |
32 |
30 |
33 |
16 |
| Mountain hardwear |
17 |
12 |
12 |
9 |
7 |
7 |
9 |
4 |
9 |
13 |
| Arcteryx |
9 |
8 |
8 |
7 |
8 |
9 |
7 |
6 |
11 |
9 |
| North face coats |
8 |
6 |
7 |
6 |
9 |
7 |
4 |
3 |
3 |
3 |
| Backpacking tents |
19 |
9 |
6 |
19 |
25 |
25 |
10 |
7 |
5 |
6 |
| Average Ranking |
24 |
22 |
19 |
17 |
16 |
17 |
14 |
9 |
11 |
9 |
Keyword Ranking Overview reveals story of our true efforts in making improvement in website conversion rate and rankings on search engines:
- In the beginning, it was imperative for us to study and mark the important brands and services being offered by Moosejaw along with due attention to the performance of the website for these products being offered. The optimization was important for the website as it gave the website a definite edge over other competitors. The optimized tags along with quality content improved the websites ranking on the SERPs for some very competitive keywords.
- To supplement the SEO efforts, link building was initiated for the website to further its chances against the competitors. A sustained and focused link building campaign over a period of time has helped the website gain rankings for some targeted keywords in major search engines including Google as indicated in the rankings report.
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