Though the client approached us to optimize their main website tefllife.com, deal was later changed to their other domain teflinternational.com. The website did not have any visibility in search engine results for any of the relevant keywords. The client was seeking to get a considerable amount of focused traffic to the website and to generate some leads. The main objectives were:

• Getting the website optimized for relevant keywords
• Improving the search engine rankings for the targeted keywords
• Increase the amount of relevant traffic coming to the websit
• Increase the conversions and generate good amount of leads

• To start with, we analyzed the website to check if it had any search engine roadblock which could impeded the crawling of the webpages by search engines. We found that the website was search engine friendly but needed proper optimization and keywords placements to improve rankings.
• A comprehensive keyword research was done to find the keywords which could be used to optimize the website and provide best return on investment. Our final draft had more than 150 relevant keywords. Out of them, the keywords with relatively good search counts and less competition were selected and grouped with appropriate landing pages.
• This was followed by on-page optimization in which we edited all the main elements of the website so that search engines would start associating the website with those keywords. We edited the page Titles, Meta tags, Content, Header tags, Image alt texts etc. Also, we updated the sitemaps and created Google Analytics and Webmasters Tools accounts.
• A good on-page optimization has to be supported by effective off-page optimization to get great results. We built a number of links from diverse sources such as high PR pages, articles websites, Press Release website, social media communities etc. to improve overall online popularity of the website. Though we used keyword rich anchor texts, care was taken not to overdo this and keep using variations to avoid any chances of penalty.
• Monthly success tracking reports were created to measure the progress on basis of all the major parameters such as Traffic, Rankings, Conversions, Citations, Bounce Rate, Link Popularity etc. The rankings and traffic data is monitored on weekly basis. The application form which wasn't working earlier was rectified to further increase the conversions.

• The Traffic of the website doubled within three months of the starting of the project.
• The rankings which were not in first 100, improved and may keywords started rankings on first and second page of Google, Yahoo and Bing.
• The improvement in website performance was in consistence with best industry benchmarks.
• Website started generating considerable number of leads.