TermLand is a site that describes about Meg Financial Inc., that is an insurance corporation and provides life insurance and financial services to businesses. Meg Financial deals in term life insurance, in-force policy review, insuring health issues, business insurance including business succession, as well as estate planning. Main objective of Meg financial is to assist people in choosing any type of insurance by analyzing their situation and aids in covering the risk of life of individuals in family and in business also.
Company approached RedAlkemi in January, 2010 with the key objective of:
- Putting the site on top for industry relevant keywords
- Drawing more and more traffic to the site
- Running an aggressive link building campaign and Landing page optimization.
Our team accepted the challenge and worked on the following issues:
- Keyword research to choose such relevant and long-tail keywords from the site that can help in getting maximum return on investment.
- Landing page optimization was also carried out so that visitors can know about the page they have arrived at, in a better way. A page that has gone through proper landing page optimization can direct readers to helpful links and information, giving more value to the page.
- This was followed by aggressive off-page optimization, which included link building so as to improve the site’s link profile and to popularize the site on various online communities.
Ranking Status on Google Search Engine
| Keywords |
Jan'10 |
Feb'10 |
Mar'10 |
Apr'10 |
| Heart disease life insurance |
37 |
10 |
10 |
19 |
| Prostate cancer life insurance |
6 |
7 |
6 |
3 |
| Sleep apnea life insurance |
18 |
41 |
17 |
12 |
| Average Ranking |
20 |
19 |
11 |
11 |
Keyword Traffic as Per Google Analytics
| Keywords |
Jan'10 |
Feb'10 |
March'10 |
Apr'10 |
| heart disease life insurance |
0 |
1 |
0 |
0 |
| Prostate cancer life insurance |
8 |
1 |
3 |
6 |
| sleep apnea life insurance |
1 |
0 |
1 |
0 |
| Total traffic |
9 |
2 |
4 |
6 |
Traffic Overview
Traffic Source Overview reveals story of our true efforts in making improvement in website conversion rate and online visibility
- Search Engine Traffic improved from 716 per month to 760 per month.
- Website is ranking for all the targeted keywords on Google with an average ranking of 11.
- As a result of running link-building campaign, the traffic from referring sites improved from 50 to 53.
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