Abstract:
Therapii provides a perfect place to get rid of all ailments quickly and easily. The site acts as a directory of health professionals like Physiotherapists, Orthotists, Dieticians and many more. One can find a perfect therapist in location nearby and can fix an appointment to get treated for problems like neck pain, asthma, stroke, and mental and social problems. The site serves as an aid to both patients as well as practitioners mainly in West Yorkshire at present.

Requirements:
The main challenge was to create online presence and for developing such a system that is user friendly and flexible. They approached RedAlkemi with the following objectives:

• Development of a robust, user friendly site with interactive and intuitive interface
• Proper handling of the database
• Pre Launch Promotion
• On page optimization

• The project was divided into 2 phases and separate strategy was adopted for each phase.
• In first phase of the project, we implemented a feature of Google Radius Search, where the results are displayed for a radius of 100 miles from selected location.
• A feature of Map View was included to enable a geographical representation of location selected.
• In second phase, Index based search was implemented which enables the visitors to search according to city, street etc and URL changes according to the search.
• Implemented Pay pal service so that the practitioners can also get enlisted on the site and get entries of patients to their clinics.
• The status of patients was maintained by Admin section and it was updated from Requested Appointment to Treated when the patient gets appointment with the chosen therapist.
• Coding was done for both the phases, which was followed by Testing.
• After that, site was undertaken for complete SEO to make it user friendly and also the database was maintained by the Admin section.
• Pre-launch promotion was carried to make the site well known before its launch.
• Keyword research was carried out and some relevant keywords were chosen to increase site’s relevance on search engines.
• After that site was submitted to top Search Engine and Industry directories to improve site indexing in various search engines and to draw more traffic to site.

Timeline:
From start to finish the project took 7 weeks to complete which included all testing, client requested last minute modifications and application training