Twin-Diamonds is an e-commerce website which offers wide range of diamonds and gem stone jewelry to its customers. Leveraging more-than-42 years experience in the diamonds industry, the company also has about 10 years of experience of retailing on the internet.
Challenge
- Improving the ranking of the website for industry relevant keywords.
- Getting the website pages optimized for relevant keywords.
- Getting highly focused and relevant traffic for the site.
- Appearing higher up in the search engine result pages.
Out Strategy
Our SEM team conducted a comprehensive keyword research and came across with several relevant keywords to increase the targeted traffic to the website. On the other side, our link-building experts began an aggressive campaign for highly competitive keywords. Besides this, our SMM team through several social networking sites such as face book, twitter, Linkedin and many more increased the site popularity and did PPC for the site as well. All links were sought in conformation with our stringent quality guidelines.
Keyword Rankings on Google search engines:
| Keywords |
Oct-09 |
Nov-09 |
Dec-09 |
| highest quality diamonds |
Above 100 |
16 |
13 |
| real diamond jewelry |
Above 100 |
13 |
10 |
| best place to buy diamonds |
Above 100 |
Above 100 |
25 |
| buying loose diamonds |
Above 100 |
Above 100 |
64 |
| modern engagement ring |
Above 100 |
Above 100 |
2 |
| valuable gemstones |
Above 100 |
37 |
32 |
| hot diamond jewelry |
Above 100 |
Above 100 |
34 |
| famous gemstones |
Above 100 |
17 |
16 |
| burmese sapphires |
34 |
17 |
18 |
| loose emeralds |
8 |
8 |
13 |
| zambian emeralds |
25 |
40 |
57 |
| emerald cut emerald ring |
4 |
4 |
6 |
| Average Ranking |
73 |
46 |
24 |

Conclusions
- Search engine traffic increased considerably within 3 months.
- Due to our effective link building campaign, the traffic from the referring sites improved tremendously.
- The traffic for the targeted keywords has shown remarkable growth, improving the overall page-rank of the site.
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