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Zyrion

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Case Study: Zyrion
Client: Vikas Aggarwal
Website: www.zyrion.com
Client Since: 31st March 2010

Zyrion was created to allow enterprises to more easily and effectively manage IT-enabled business processes and services. The company is an end-to-end provider of Business Service Management (BSM) and IT-monitoring software for mid-to-large enterprises and managed service providers.

The company approached RedAlkemi with the key objective of:

Ranking the website on top ten in major Search Engines for industry relevant keywords.
Getting highly focused and relevant traffic.
Running an aggressive Link Building campaign to get higher page rank.
Getting an increased volume of traffic for the website.

We accepted the challenge, pulled our sleeves up and initiated the project with the following:

A Comprehensive keyword research was carried out and a complete site optimization plan was devised.
Our SEO professionals choose some highly relevant and geo-targeted keywords that could provide high ROI for link building.
Some pages of the website were chosen to be optimized for the selected industry relevant keywords and we optimized the site and updated the Meta tags and optimized the content to attain higher rankings.
Simultaneously our link building team initiated a link building campaign to improve the link popularity of the website targeting the finalized keywords. While link building stringent quality guidelines were followed.
Also article syndication was done to increase the volume of traffic to the site.

Keyword Rankings on Google search engines:

Keywords	Jan-10	Feb-10	Mar-10	Apr-10	May-10	Jun-10	Jul-10	Aug-10	Sep-10
application performance monitoring software	16	13	15	14	13	8	11	58	49
best server monitoring software	Above 100	18	Above 100	76	87	25	21	7	9
business service management software	Above 100	15	Above 100	37	39	9	13	25	41
business service management solution	57	46	39	34	43	16	33	26	33
business service management solutions	Above 100	Above 100	89	78	Above 100	19	26	18	28
data center management software	Above 100	Above 100	76	54	Above 100	15	22	71	72
data center management tools	Above 100	Above 100	34	55	Above 100	Above 100	Above 100	45	23
network management softwares	90	93	62	2	78	1	63	37	42
network monitoring program	Above 100	Above 100	81	Above 100	Above 100	Above 100	69	51	31
network monitoring software	Above 100	Above 100	21	77	Above 100	Above 100	44	25	23
network monitoring softwares	Above 100	Above 100	Above 100	Above 100	Above 100	Above 100	Above 100	22	17
network performance monitoring software	83	77	25	34	21	19	24	13	12
remote server monitoring	54	51	37	73	25	34	37	15	13
remote server monitoring software	66	31	62	70	Above 100	88	49	10	9
server monitoring tool	Above 100	Above 100	Above 100	Above 100	Above 100	Above 100	Above 100	71	33
server performance monitoring	Above 100	Above 100	Above 100	Above 100	Above 100	Above 100	Above 100	13	11
server performance monitoring software	53	57	51	2	51	51	53	8	6
voip monitoring tools	Above 100	100	57	Above 100	Above 100	Above 100	79	19	16
web server monitoring software	Above 100	Above 100	74	Above 100	Above 100	Above 100	Above 100	68	58
Average Ranking	86	74	65	64	77	58	55	32	28

Keyword Ranking Overview

Conclusions

With rigorous efforts of our link building and SEO campaign, the popularity of the website increased considerably in all major search engines.
The website has achieved higher ranking for some of the keywords that were, before listed nowhere in the search results.
The overall traffic on the website improved from 1601 to 2138 visitors every month.

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