CORE Analysis

CORE stands for Comprehensive Online Review and Evaluation, and within this exercise your websites is examined on parameters like design, usability, navigation, calls to action, ease of use, orphan pages, broken links etc. This analysis helps us understand the branding and positioning of your website and in identifying changes that need to be made on the site for improved performance for the above parameters.

Business Analysis
We make it our business to understand yours. The process starts by a thorough review of your business through your eyes and understanding your specific needs and expectations. This step involves collating all the pertinent information you can give us about your processes and competition.
Competitor and Industry Analysis
It's imperative for any search engine business evaluation to consider the website and juxtapose it with the competitors on set parameters to ascertain the current status and then draw useful inferences from the study.
Usability Analysis
Browser compatibility check, Shopping cart or checkout process review, Accessibility issues, Review for errors, bad copy, broken links, code checks, calls to action, trust and credibility of the site are a few of the factors covered within the usability analysis.
Navigation & Design Review
Uniformity of navigation, relevance of graphics, aesthetics, layouts, colors, fonts, design elements are important factors of the look and feel of your website, and all of these add to the stickiness of the site and the amount of time a visitor spends navigating your website.

SEM Analysis

The exercise starts with a detailed analysis of the client website; the factors which affect the website both directly and indirectly, starting from the perusal of client's business model to the conversion rate, giving this whole exercise a holistic view which serves as a platform for the campaign. Below mentioned are some of the parameters considered during the analysis phase:

On-page and Off-page Analysis
The thorough website analysis based on the on-page and off-page factors highlights any mismatch or a missing link which hinders the website's progress on the search engines.
Search Engine Friendliness Analysis
Search engines are a testing grounds for any website. The analysis helps in knowing and comparing the website against the guidelines laid out by the search engines. This exercise evaluates and highlights any roadblocks confronted by the search engines and works to improve on anything unsuitable for the visitors and search engines alike.
Content Analysis
Content serves as an integral part of the website. It serves as the medium for the website to endorse it's product or service. But just serving the content won't be of much help as there are many players who are vying for the top prize. So, it is again important to analyze the content present on the website and make it suitable, relevant and of course original which serves the visitor's needs.
Traffic Logs Analysis
All this analysis looks superficial, unless substantiated by numbers. The traffic logs appropriately fill this void. The traffic logs help in tracking the performance and other shortcomings arising out of any mistake or an overlook on the part of the webmaster. A proper study of the log reports helps in countering and rectifying any anomalies.
The other peripheral services used by the client's website such as Link Building, PPC, Article submission and the like would be subjected to analysis and recommendations for improvements.

Recommendations

Post analysis, our recommendations will include the best marketing strategies to be implemented with effective timelines, to maximize the use of both paid and natural traffic. To achieve the outlined goals, changes and updates may be required in the design, programming, navigation and structure of your website. Every business has it's own set of requirements, and recommendations will vary accordingly. We shall present you with an annual plan on investments required on a monthly basis to achieve our objectives.

To fulfill your COMP requirements, please write at sales@redalkemi.com or fill in the form below.

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Plan your 2008 Internet Marketing Strategy Now!

In 2003 we were seeking a company that could take our web site and drastically improve the web site ranking, look and feel and products database. RedAlkemi's web site development and SEO teams have more that achieve the criteria and goals we setout to achieve. Their expertise in web site development and the science of search engine optimization is second to none. We highly recommend their services."

"SEO work is a science. Most of the companies out there (and your are right, there are many) are making ridiculous empty promises that they cannot achieve for you.

The people at RedAlkemi are SEO experts not marketeers. If you notice they don't make all the promises that the other companies do. This is for a reason, no one can guarantee ranking results. Period!

What you have to do it all the right things by optimizing and promoting your site and wait for the engines to respond and then fine-tune. This methodical approach will work.

RedAlkemi is an excellent company."

Emery Kertesz,
President, Pro Acoustics USA
www.proacousticsusa.com

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