Web Development and Online Marketing

- Web Development
- Execution Methodology
• Project Inception - Software Development
- Request for Proposal
• Defined Standards for Execution
• Project Development Flow
• Quality Assurance
• Website Launch
• Warranty Period & Maintenance
• Web Promotion
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Execution Methodology
Home » Execution Methodology
A well-defined process is the foundation on which ideas, creativity and technology come together in a quality-consistent, integrated format.
At RedAlkemi, every solution offered to our client, from inception to implementation, is a series of systematic, well-integrated steps that we call our 'website methodology'. We start by gathering and analyzing pertinent information about your business needs. Once analysis is over, we create a preliminary document that contains the essence of our initial research along with some ideas for strategically addressing your business needs. We also give you a preliminary quote of the project cost.
If the quoted figure and our understanding of your business needs correspond with your requirements, we start a more in-depth information gathering process and send you the formal proposal.
Project Inception

If the quoted figure and our understanding of your business needs correspond with your requirements, we start a more in-depth information gathering process and send you the formal proposal.
- Formal Proposal
The formal proposal for the project is divided into various modules. Details regarding the recommended technology, functionality of the project, design and other suggestions along with the module-wise project cost and time estimates are discussed in the proposal. - Finalization of Project Scope
Once you decide to develop the project with us, the actual development process begins.
Defined Standards for Project Execution

RedAlkemi follows certain predefined standards for presentation and communication during the course of project development and execution.
- Communication
The RedAlkemi team members work in perfect tandem with each other and provide integrated support to the Project Manager who is the single contact point for your project. All communications in the form of meetings, emails, chats, telecons etc. with you happen through a Project Manager, who promptly addresses each query/issue within the workday. - Communication Channels
All communication, while working on a project, typically takes place via email. We also use Instant Messengers, phone and fax to communicate as per need. Communication with you involves file and email exchanges, all of which are also documented and saved in offline locations for archival reference. - Timelines/ Project Schedule
The Project Manager prepares a Project Schedule and sends the same to you for your reference. The entire development team logs its exact task and module details in our internal Time Sheet Management System, thereby giving us access to the details of each member's activities on your project. If the project is being handled on a 'time and material' basis, we give weekly reports to our clients to the Time Sheet System. - Presentations
All presentations made to you are put up on a secure, password-protected online location. In the initial stages, we make it a point to explain all concepts and flows with our comments appended to the presentation, keeping the content, terminology and navigation as user-friendly as possible.
Project Development Flow

The entire design, flow and navigation of all the modules and sections of the website is covered at this stage. This involves Site Analysis by system Analysts, creation of the design, production and conversion into HTML format for delivery to the development team for coding.
The development of every new module is preceded by a presentation/briefing about the essential flow and approach followed by the coded application. Every step during the development phase is dealt with systematically and has checks built-in for seeking approvals before commencing with the next step.
The development of every new module is preceded by a presentation/briefing about the essential flow and approach followed by the coded application. Every step during the development phase is dealt with systematically and has checks built-in for seeking approvals before commencing with the next step.
Website Design
A Design Survey is conducted to understand your preferences with respect to design related aspects of the website. Our design team develops the website design keeping your inputs in mind.
We first present you with two design options for the home page. After your approval, we then proceed to design the inner pages and the navigational flows of the website.
We first present you with two design options for the home page. After your approval, we then proceed to design the inner pages and the navigational flows of the website.
System Analysis
The website and project analysis is done by a team of Experienced System analysts. Based on the analysis, there are three main tasks carried during this phase.
- Requirement Specification
- User Interfaces DB Design
- Module wise development
Requirement Specification
The existing system / document is studied by a team of technical experts and a functional document is prepared based on the requirements. It containing the following:
- Functional requirements (include algorithms) (using either Object Oriented Analysis or Structured System Analysis)
- Data requirements for the User interfaces
- Security aspect
User Interfaces DB Design
The existing system / document is analyzed and a design document containing the following is prepared:
- User Interfaces with validations and constraints defined
- Database design
Module wise development
After all the above documents are approved by the client, the process of
- Update (SRS) System Requirement Specification and (FRS) Functional Requirement Specifications (if required)
- Design Classes (if .Net or Php5)
- Code Programs as per Coding Standards and platform coding standards respectively
- Review / Inspect code
- Perform units / modules integration
- Perform Integration Testing with earlier modules
- Write Tech doc for the Module
Navigational Flows
The navigational flows for the back end and front end of the site are presented for your approval. This is a very important step as navigational flows explain the functionality and flow of information on the website.
We integrate the website design with the navigational flows, once we get your approval for the inner page designs as well as the navigational flows of the site.
We integrate the website design with the navigational flows, once we get your approval for the inner page designs as well as the navigational flows of the site.
Coding & Programming
Detailed use cases are drafted and sent to you for approval. Any changes made in the use cases are documented in detail as revision history. The production team then uses the approved use cases to define and build the detailed structure of the site including, HTML flows etc., which are then uploaded on a demo location for your approval. The programming team then uses the approved technical documents to build the final output.
Quality Assurance

Our Quality Control Team is responsible for testing and debugging the following using our Bug-Tracking System:
- Design, Layout and HTML code
Checks are made to ensure the interface design and layouts show up consistently on all browser formats. HTML code is checked for optimization and correctness. - Programming & Code
All programming is checked to ensure that code is optimum and uses modular functions for future scalability and ease of modification in the website development phase. Test cases are prepared and standards of coding comments checked to ensure that code is correctly formatted and self-explanatory. - Content, grammar and readability
Content is reviewed thoroughly to check for grammatical errors, relevancy, readability and volume. Sections that support interactive functions or have forms etc., are checked for availability of instructional content to ensure a user-friendly experience. - User friendliness and ease of use
Our endeavor is to create interfaces that are consistent, well defined in terms of navigation, and adapt to the user profile. This quality assurance test comprises of getting interfaces tested by laypersons within intended target groups to observe their handling and fix problems if any arise.
Website Launch

Here are the steps we follow before the actual website launch:
- First Draft of Working Functionality
We present you with the first draft of working functionality on our presentation server location for your approval. - Modifications
Changes, corrections and modifications are made as per your requirements. - Testing and Debugging
Our Quality Assurance Team reviews the site again using a bug-tracking system. - Final Presentation
After successful debugging and testing, we present you with the final draft of the website. - Website Launch
The website is uploaded on the final server location as specified by you. - Final Testing
After the product has been delivered to you, we make final tests to check fluidity in terms of navigation and functionality of the site.
Warranty Period and Maintenance
We offer a warranty period on all the website code for a specified number of days. We also offer website maintenance services, post the warranty period, as per your requirements.Web Promotion
RedAlkemi is equipped to provide you with the entire gamut of web promotion services. You could choose from a range of Search Engine Optimization and Link Building Solutions to help your website rank well with search engines for your targeted keywords.| To fulfill your Web Development requirements, please write at sales (at) redalkemi.com or fill in the form below. | |

I am happy to report that the overwhelming response to the new site has been nothing short of amazing. Our clients have been very enthusiastic and complimentary about the new functionality and vastly improved design. (We even received gifts today from clients toasting the new launch!) I thought it important that you know how impressed we are with the final product. Let's just say it - It's been a long road, but we're really thrilled with what we've accomplished together. Obviously we have a list of fixes/changes going forward, but wanted you to know that the overwhelming feeling over here is good."
Mark Hoebich,
CEO & Founder, TV Tracker
www.tvtracker.com
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