We have a large dedicated and structured team in our Link Building division, carrying out various activities like keyword research, link text creation, scope analysis, data-mining, project setup, links creation, quality monitoring and reporting. All the link building services provided under the RedAlkemi banner follow strict process and quality protocols. The RedAlkemi Link Building Methodology is a well-researched process evolved after years of link building experience, search engine algorithm analysis and ensures a smooth project execution. Important processes of our link building methodology are detailed below:

Basic KeyWord Research:
We strongly recommend identifying the right keywords before deciding to invest in links. Selection of keywords should be done such that the selected keywords are popularly searched and have relatively less competition. This results in higher return on investment. In Basic Keywords Research process, we identify all such keywords from WordTracker.com that would be most suitable for carrying out the Link Building campaign for your website. We also include keywords that you would highly recommend since no one knows your business better than you do.

Link Building Campaign Scope Analysis:
We study each keyword and recommend the number of links required for each keyword. Different keywords require different number of incoming links to achieve good rankings. Generally, high-competition keywords require more incoming links support to make it to the top ranks. An analysis of the back link volume of high-ranking competitors for the same keywords, gives us an indication of what it would take to beat them.

In order to develop a powerful Link Building Campaign Solution for your website, we focus on understanding the following:

• The Industry-specific, traffic-generating keywords and their respective competition.
• The current status of the website vis-à-vis your competitors.
• What your website needs in order to beat the competition.

Our Link Building Strategy is based on analysis of the above key factors and allows you to enjoy the benefits of a well-chosen, well-implemented link building campaign on a long-term basis.

Anchor Text/ Description:
The keywords in anchor text enhance the relevance of the target page pertaining to the keywords used. While the relevance of the page containing the anchor text is also enhanced to some degree (because of relevant keywords appearing on that page), the real gainer is the target page URL. Link Building without proper keyword in the anchor text would not be of much use to any website. We work with several options of link text for each campaign. This not only gives us the flexibility to group and work with several keywords, but also breaks any pattern-detection by the search engine algorithms. We encourage you to read the following detailed article on our website, which talks about the importance of Anchor Text Optimization in link building: http://www.redalkemi.com/articles/anchor-text-optimization.php

Industry Selection:
Search Engines give more preference to links that point towards a website from broadly related web pages. We focus on getting links from web pages broadly related to the particular industry as link partners. For example, in case of a Real Estate company, web pages that carry content for the following would be approached:

At the start of a links campaign, the broad industries pertaining to the client's business are mutually decided. Only those link partners are identified and approached, which have specific web pages relevant to your line of business. This not only improves the ranking of your website, but also results in direct, quality traffic to your website from these pages.

Resource Allocation:
Depending upon the scope of the Link Building campaign, we allocate manpower for your website. Team members handle various tasks like data mining, link requests, link monitoring quality control etc.

Data Mining:
Our Link Building team identifies potential link partners by extensively searching for sites that are related to the client industry. Most searches include mining data from Google's index. The benefit of this is that we get links from sites, which are already in the Google Index. As a result, Google would recognize any link established from these sites in the subsequent re-indexing of these pages. Data mining techniques include searching for sites, which link to your prominent competitors and sites showing up on keyword searches. We also mine out the list of sites already linking to you so that these can be put in want we call an "Exclusion List". The exclusion list is fed into our link building application which prevents our team members in accidentally approaching sites who already link to your site.

Setup in Link Building Application:
All our Link Building campaigns are managed through our internally developed, a fairly advanced Link Building Application. This application allows us to seamlessly manage campaigns running into thousands of links. It helps our managers to keep track of many different aspects of link building, such as - project scope, link text rotation, monitoring link requests, identifying sites who have created link, monitoring link continuance, efficiency tracking, quality tracking, reporting and follow-up activities. Many modules designed within the application prevent accidental errors, human errors, guarantee minimum quality and help us chart out the project progress. Access to our advanced link building application is one of the key differentiators vis-à-vis our competition in the manner we work and our ability to execute large projects without compromising on quality.

Unlocking Links Potential from Client's Website:
Link building is a highly tedious process. Success rates our generally low. For every hundred link requests we send out, we are lucky if we get 2 to 4 confirmations. The good news is that story is no better for your competitors. With this view, we try and look for any edge we might leverage for you as against your competition. We have seen that most website owners get link request off and on. You may have received some as well. A lot of your site visitors are tire-kickers too. While most may not transact business on your site, we believe, some visitors can be encouraged to initiate at least a link request from your site if not more. Why lose out on potential gain from site visitors. We facilitate a system to integrate part of such requests from your website into our system. We shall setup a project page where your site visitors can conveniently initiate link requests to your website. We shall provide you with a customized page which can be linked from your website to entertain such requests. The requests so generated are directly attended to by our link building team members. You may feel free to forward any direct email requests you get so that our team members can correspond with these link partners on your behalf.

Link Building Requests:
Link building requests are carried out by manually visiting potential partner websites. These sites usually offer two options of approaching them for links - through a specific email ID listed on their website, or through filling up a link request form. We handle both types of requests.

Form Based Submission:
Our team contacts different websites for Links request by filling in forms on these websites. Care is taken to rotate link text options we have developed for you to remain within the frame-work of the link building campaign scope.

E-mail requests/sample:
We also send e-mails to prospective Link partners on the email ID listed on their website for link requests. A typical email format we use is:

Link Building Quality Control:
It is important to note that it is not only the number of links, but also the quality of these links that is responsible for ranking your websites well. This is what ensures the success of any link building campaign. At RedAlkemi, we have a number of checks to ensure quality. We keep a close control on the industry of the link partner, avoid link farms or spammy sites, ensure the anchor text is correct and the link value is high. A comprehensive quality control list is provided in our article- www.redalkemi.com/articles/strategy-link-building-campaign.php

Progress Reporting:
We send weekly status updates on the number of sites approached and the number of sites that agreed to link back. We also send you a monthly report that gives the details of the created links such as - Site URL, link page URL, PageRank of the link page & anchor text of the link.

Annual Maintenance of Links:
Annual Maintenance is considered a very beneficial investment and is highly recommended for all link building campaigns primarily for 2 reasons -

1. Once the link campaign is completed, you would be constantly receiving fresh requests for exchange of links from new partner sites. We will coordinate with such requests, which will free up your time and help add more links to your site.
2. Over time, some incoming links get dropped due to any of the following reasons: -
   • The partner site might become non-functional / off line / crash / lose data /
   • Their domains expire or website owner changes business or goes out of business
   • The webmaster knowingly or unknowingly drops your link
   • The link is moved to some other page
   • The linking page is renamed

Through our Annual Maintenance, we keep the number of links topped up and maintain them for the duration of one year. Our AMC is very nominally priced.

To fulfill your Link Building requirements, please write at sales@redalkemi.com or fill in the form below.

My Link Building Campaign * Name: * Email: URL: * How quickly do you plan to proceed? Undetermined Immediately One week One month Within 6 months More than 6 months * Post Message:   Please enter the text as above.   *Mandatory