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Link Building in an integral part of the Search Engine Optimization process. It basically includes building backlinks to your website and have other websites pointing to your website. Link Building, if done properly, helps your website get indexed fairly well by the search engines. Below, we will talk about the Link Building process that we at www.RedAlkemi.com follow:
- KW Analysis: Before we begin the campaign, we do a detailed analysis to shortlist the KWs with maximum ROI, which should be targeted for Link Building. After selecting the KWs, we apply formulas based on Search Counts and Competition of the KWs to calculate the number of links required for a particular KW to rank well.
- Landing page analysis: After the KWs are finalized, we do a landing page analysis and get back to the client with the best landing pages for the selected KWs. We also suggest changes/updates to the landing pages to make them completely compatible with the KWs we are targeting.
- Anchor Text Descriptions (ATDs): We write 10 unique anchor text and descriptions for every 100 links. This is so that we are able to use unique variations of the ATDs and they don't get repeated.
- Links Creation: Keeping in sync with the Google Caffeine Update and the Google Panda Update, we create links with an ideal mix and match of all links types to eventually come up with links that look natural to search engines. We choose links according to the industry we are targeting. Our link building experts follow a well planned and result-oriented approach to acquire links that help in gaining high page rank, are able to increase your link popularity and attain high search engine rankings for your industry targeted keywords. Based on your specific needs and purposes, we tweak our strategy so that your short-term and long-term goals are met effectively.
Some Do's and Don'ts to follow while creating links:
Do's- Include high quality and appealing content that compels readers to share it with others through Facebook and Twitter
- Write guest posts for other blogs and link them to your website
- Build social profiles and link them to your content
- Interlink all the pages of your website
- Participate in forums and comment on relevant, high quality blogs
Don'ts- Don't acquire links from websites with low rankings after the Panda Update
- Don't include links from websites that approve your links immediately after posting
Doing all of the above correctly is half the battle won.
After the campaign is set up, we do reporting in a very detailed manner. We have attached a sample report for your review. Highlights of the report are:
- Actual links placed are mentioned in the report
- Each link is gauged on 7 different parameters like Alexa rank, Page Rank, text to links ratio etc
- Each link passes through 3 rounds of QC
- Every month, we analyze the performance of the campaign (based on KW rankings), and next month's strategy is based on the results we get for the previous month.
- Include high quality and appealing content that compels readers to share it with others through Facebook and Twitter
Detailed Reporting: Every month, we send an all-inclusive report of the links building steps we undertake. The report also includes details of all procured links.
To get an idea of how our link building report looks like, take a look at our sample report below.
View Sample Report
Therefore, we at www.RedAlkemi.com have optimized the process of creating fast, relevant and effective Link Building Strategies to get you links to help you drive to the top of search engines.



