Also See:

• Securing "unidirectional" or only-Incoming (non-reciprocal) links
• Links with relevant "Keywords" in the Anchor Text
• Links from sites having a different range of PageRank
• Links from sites with home page PR of 2+
• Links from industry-relevant pages
• Link to your site should not be through a "redirect" script
• No JavaScript links
• No links from "framed" pages
• No "flash" embedded links
• No robots.txt excluded link pages
• No Robots Tag excluded link pages
• No paid or time-bound links
• Links spread over different domains
• No email spam used to solicit links. Must conform to CAN-SPAM act.
• No links from Link Farms
• No links from FFA (Free-For-All) link networks
• No links from Blogs and Blogspots
• No links from pornographic and other sites containing offensive content
• Full data sheet of links created at the end of each month
• Only relevant established links are counted in the final report

Campaign Duration:

Dependent on the total number of links and the monthly spend agreed upon in the link building agreement.

Deliverables:

Monthly completion reports with the linking URLs and linking page PR details

Note:

1. All link building campaigns shall be governed by the terms of the Link Building Agreement. The sample Link Building Agreement is available on request.
2. Client shall pay a deposit equivalent to 10% of campaign budget or $150 whichever is higher at the initiation of the project.
3. Each monthly invoice must be cleared before Consultant resumes the campaign for the next month's deliverables.
4. Invoice amount for each month may vary depending upon the total number of links and the PR of each link secured. However, the invoice shall not exceed the maximum monthly budget set by the client.
5. We do not recommend building less than 25 links per targeted keyword.

Annual Maintenance of Links:

Annual Maintenance is considered a very beneficial investment and is highly recommended for all link building campaigns.

There are several reasons for this:

1. Post links campaign completion, you would be constantly receiving fresh requests for exchange of links from new partner sites. Under the Annual Maintenance, we will address those emails and respond to the requests.
2. Over time, the incoming links might get dropped due to any of the following reasons: -
• The linking sites (sites giving you an incoming link) might become non-functional / off line.
• The website owner of the partner site drops your link from the site.
• The Linking Page from where you are receiving the link gets removed from that site.
• The link is moved to some other page of the linking website.
• The linking page is renamed.

Through our Annual Maintenance, we keep the number of links topped up and maintain them for the duration of one year. The cost for AMC for Link Building is 25% of the total campaign cost.

Project Execution Steps

• The LB questionnaire shall be sent to the client, and the client shall be required to fill the same and return us.
• Based on the keywords mentioned in the questionnaire, the LB scope shall be finalized with the client.
• While the scope is being worked on, the exclusion list and the categories for the project are sent for approval.
• Once the scope is final (links per keyword), the Anchor Text and Descriptions shall be finalized and approved by client.
• Once the project scope and categories are approved, the consultant shall initiate the data- mining to shortlist potential link partners.
• Anchor Text and Descriptions are sent to the client for approval, and once this is approved, the project is set up in the Link Building Application, and the actual submissions for the project shall start.
• Please note that the above set of steps takes between 2 to 4 weeks to get completed, and the actual submissions for the links start only once we have the final versions of the following documents:
1. Link Building Scope: Number of links for each keyword
2. Exclusion List
3. Categories list
4. Anchor Text and Descriptions
5. Completion of data mining