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Incoming links (also known as inbound links and non reciprocal links) have gained unprecedented importance in ranking websites well. More and more search engines, including major ones like Google, Yahoo, MSN, Ask Jeeves, AltaVista etc. rely on off-page factors such as 'Link Popularity' to determine how important your site is in order to rank it high. Consequently, web site optimization, no matter how nicely it is done, needs supplemental support to help you rank better. A large number of relevant incoming links can help your website considerably in getting high SERP ranking.

It is important to note that all links are not created equal. Search engines evaluate incoming links on various parameters to determine the value of each site linking to you. Some important aspects which search engines evaluate are - PageRank of the linking webpage, total outgoing links on the linking webpage, industry relevance of the linking webpage, page relevance, keywords in anchor text, etc.

Link building isn't about randomly linking your web page to a number of other web pages to improve PageRank. Far from it, Link Building requires very careful analysis of search engine response and relevancy and quality of the links. Following quality guidelines, therefore, has become extremely important to be able to provide relevant, quality linking solutions. Not only does quality Link Building help in higher PageRank, it also helps in directing substantial traffic to your web site.
At RedAlkemi, we follow ethical and efficient link building guidelines. Listed below are some of the Quality Guidelines we abide by, to ensure that your link building campaign gives you the maximum possible benefits

• Developing relevant keyword Anchor Text
  
• Linking with pages that specify PR
  
• Linking with industry-specific pages
  
• No linking with redirected pages
  
• No JavaScript link pages
  
• No linking with sites supporting flash
  
• No robots.txt exclusions
  
• No paid linking
  
• Links from pre-indexed pages only
  
• Only incoming (non-reciprocal) links
  
• Spreading your site link across different domains
  
• No SPAM to solicit links
  
• No linking from link farms
  
• No FFA networks
  
• No Blog links. Follow Link Attribute, "rel=nofollow"
  
• No porn sites, racially prejudiced sites and other sites containing offensive content