Microsite is a small website, static in nature, and devoted to deliver more specific information about any product or service. Microsites focus on providing specific user-binding content and have a call-to-action button in order to increase the website conversion rate. With the increase in conversion rate, website response rate increases, which in turn increase website sales and ROI and increase online presence of business.

Advantages of a microsite

• It acts as a sales representative for the company.
• It improves the value of the primary domain.
• Helps in increasing website conversions rate.
• It helps in increasing the targeted traffic to the website by ranking well in search engines.
• Since it focuses on specific information the user is looking for, microsite increases user loyalty and encourages them to keep coming back to the website.

How They Boost Website Traffic
Micro sites typically target long tail keywords with a low monthly search count and competition and the ratio between them is advantageous. Each domain and its website focuses specifically on the promotion of these long tail keywords in an attempt to capture all the traffic for the targeted keywords in order to boost website traffic, thereby getting the site to rank at the top on major search engines.

Each microsite is hosted on a different IP address so as to appear independent in nature to IP tracing scripts. As a marketing tool, micro sites work in volumes alone. A typical micro site project could use as many as 50-200 websites to drive traffic to the parent website. The number of microsites deployed for a project depends upon the number of keywords found suitable for a project. 

Collectively, micro sites target a large number of keywords. While each website is targeting a handful of keywords, collectively these sites are trying to bring in traffic from a large search base. The key is to retain each site specific to a few targeted keywords (often location or product specific) and not dilute the focus of the content by addressing more keywords. 

Microsite Creation Process at RedAlkemi

1. Keyword research & analysis
2. Identifying most suited keywords
3. Registering keyword-rich domains of short listed keywords
4. Writing content for each micro site
5. Conversion rate optimization of each website as per targeted keyword
6. Tying the sites into the parent site for revenue sharing
7. Setting up reporting systems for progress monitoring
8. Hosting websites on different servers
9. Off page optimization of website (Link Building)
10. Online promotion, Social Media Marketing, etc.