RedAlkemi Fortnightly Newsletter
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 Experts Speak
Tips from our Experts
Here are some simple yet powerful tips from our experts that can help you gain more from your online presence. Try them out...
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Web Development: Using a font on your website is not as simple as it may sound to some. If you use a font that is not present on the user's system, then your webpage will look completely different from what you intend it to be. So you should use most common typefaces already installed in all computers. The most common serif typefaces are Times and Times New Roman. The most common sans serif typefaces are Arial, Helvetica, and Verdana. |
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Design: The most important thing you should do while
designing a banner is to feature a call to action. Placing a
"Click here" or "Submit" graphic image on your banner can
significantly improve your Click Through Rate. Also note that
bright colored banners like blue, yellow, and green have a higher CTR
than black-and-white colored banners. |
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SEO: To appear higher in Google's organic search results, the
foremost thing you should do is to remove spider traps, like long
URL's, too much JavaScript, Flash or other rich media on your pages
and improper URL redirects. Check your site if it is clearly
mapped out for Google (Yahoo!, MSN etc) to get your site indexed easily. You may want to use content lists, like categories or a
sitemap too. |
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Link Building: Try to distribute the incoming links all over
your website instead of concentrating only on the home page. This
is known as Deep Linking. This is beneficial because it tells the
search engines that you have rich content on your
website. But if you have all the links coming to your home
page only, it tells the search engines that you have a shallow site with
little importance and the links have been created using automation,
rather than gradually by the value of your own site content. |
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PPC: Keep a track on your conversion rate. You can do this by
checking your site stats and see how many clicks it takes to
register a sale. These stats will help you to determine how much
you can afford to invest on your PPC campaign. If we assume that
you have a product that gives you $15 profit and it takes 100 user
clicks to get a sale. It means that you can bid 15 cents per click
to achieve your break even. |
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Article Syndication: Identify a group of closely related
keywords to define the scope of an article. Including too many
keyword phrases in just one article can dilute focus and results. |
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Website Usability: Always prefer a consistent navigation &
layout so that your website looks clean. Avoid being too
creative while setting the navigations so that user can instantly
find information that he is looking for. A traditional layout with
2-3 columns with a header and a footer is still the most ideal
one. Don't forget to use CSS for all elements including the
navigation & the layout. |
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| Ask our Experts |
Q: I already rank well for my important keywords. Do you think I need to maintain existing links or pursue an ongoing Link Popularity Building?
– Thomas Atkins
Ans: In such a competitive environment you need an ongoing Link Popularity Building to maintain a continuous cutting edge over your competition. A good link building program involves maintaining a track of your back links while managing new requests and replenish the drop in the number of incoming links that can effect your search engine ranking significantly. Following are the factors that can result in drop of your rankings over time, if not maintained well:
- Linking sites might become non-functional / offline with time.
- The site owner might drop your link from his site.
- Linking Page might be removed from that website.
- The link might be moved to some other page without informing you. Such links are difficult to trace.
- The linking page is renamed.
You may send your individual queries to ask-experts@redalkemi.com» We shall take them up in our subsequent newsletters. |
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| Featured Article |
Strategy for your Link Building Campaign
Most webmasters who are familiar with Search Engine Optimization and involved in promotion of websites realize the importance of link building to achieve high rankings in Search Engines such as Google. Even a preliminary reading on the Internet guides them to initiate link exchange with websites, particularly with higher PageRank link pages.
Click here to learn more about Link Building Strategy |
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Recent Work: Client sites launched
http://www.infiniti-research.com
"Infiniti Research is a full service business intelligence and market research firm. Its mission is to fundamentally change the
way companies conduct, buy and consume research.They produce tailored research to enable their clients to take strategic and tactical decisions. Clientele of Infiniti Research ranges from Fortune 1000 companies to start-ups.
Our design team has promptly portrayed the firm's management & their professionalism in the whole website design while keeping the navigations as simple as possible."
Other Projects launched by RedAlkemi
www.smeoracle.com
Services: Website Design & Development
www.clicksize.com
Services: Website Design & Development
Checkout these sites and send us your valuable feedback at webmaster@redalkemi.com |
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Featured Case study – Search Engine Marketing
http://www.cashone.com
Overview: Cash One is a premier lender of personal emergency money. The website provides the users with the option of getting through all kinds of short-term financial crunches with a pay day cash advance.
Cashone offers online payday loans up to $700 and with an Emergency service cashone can wire your cash loan in as little as 1 hour directly to your bank account. Fast approvals, low fees, no credit checks and flexible payment options are some of the features offered by the site for a fast payday loan.
Challenges: Cashone offers instant payday loans. The website was ranking well for 2 important keywords but wanted to increase the scope to more keywords so as to increase the traffic to the website. The aim for the increased traffic was to increase the number of loan applications processed on the site.
They also found that a good percentage of the traffic was moving out from the site without going through the complete conversion process. The stickiness of the site needed to be improved so as to arouse visitor interest and encourage them to stay longer on the site.
A number of important keywords relevant
for the site business were also not covered within the pages of the website.
Solution: RedAlkemi started working with cashone in 2005. Since the payday loan industry is an extremely competitive industry, a complete online marketing plan was initiated so as to address all the challenges mentioned above.
A comprehensive keyword research (to target the most potential keywords) was carried out and on the basis of the analysis, a complete optimization for the site was implemented.
To improve site stickiness and control early exits from the site, the site was redesigned. The aim here was to provide information in a more organized manner so as to guide the visitor to perform the required action.
Rankings for the optimized keywords started picking up. A link building and an article syndication campaign was initiated and ranking for some keywords moved to first page and for some keywords rankings are gradually increasing.
7 months since optimization, the following rankings have been achieved:
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| Keywords |
Google |
Yahoo |
MSN |
Competition |
| 1 hour payday loan |
2 |
6 |
9 |
2,210,000 |
| 1 hour cash advance |
1 |
3 |
3 |
2,110,000 |
| payday advance loan utah |
25 |
14 |
8 |
629,000 |
| online payday loan service |
29 |
6 |
4 |
2,060,000 |
| low cost cash advance |
13 |
3 |
4 |
2,060,000 |
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| Read full case study » |
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Featured Case study - Web Development
http://www.biggalu.com
Overview: Biggalu is a social networking website designed & developed by RedAlkemi targeting the Artist community like - Actors, Directors, Singers, Photographers etc. On Biggalu user artists can share their profiles, projects and can also search jobs. It promotes talent and provides free advertisements in various magazines and newspapers. It enables users to load videos through YouTube and Google Video embedded references. A user artist can add any number of pictures per profile and can listen to the music instantly as the music file starts buffering as soon as the user click on it so that he can listen to the track before the file is completely downloaded.
Challenges: The website required to be able to upload multiple music files of any size at the same time. With so many features and such a huge database attached, the biggest challenge was to achive optimum performance.
Solution: The RedAlkemi development team used Dot Net & AJAX to counter Biggalu's huge database with so many features, and to achieve fast processing of data files at the same time. SQL 2005 manages the database and Light Box facilitates user with easy navigations within the picture gallery. |
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Top Ranking on Search Engines
www.firesprinklersystemsinfo.com is an informative site by Southern Fire Security Ltd that was created to provide users with information about Fire Sprinkler Systems through featured reports, articles and FAQ's. Since the site is extremely industry specific, we concentrated to optimize the site only on four keywords: fire sprinkler system(s) & fire sprinkler(s). A link building campaign in conjunction with an article syndication campaign was started so as to improve the rankings.
In just 6 months, Firesprinklersystemsinfo.com is performing quite well on the ranking charts. Following is its current ranking for the targeted keywords:
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| Keywords |
Google |
Yahoo |
MSN |
Competition |
| fire sprinkler system |
9 |
6 |
3 |
2,000,000 |
| fire sprinkler systems |
13 |
7 |
3 |
1,910,000 |
| fire sprinklers |
25 |
34 |
18 |
2,060,000 |
| Fire sprinkler |
31 |
10 |
14 |
2,030,000 |
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| www.clicksize.com |
Client Testimonial:
"RedAlkemi went above my expectations in both Communication and Quality. Manish and his team did an excellent job as they always communicated promptly and completed the job on time. The project was very challenging in many respects and I am pleased that out of nearly 60 bids for this project , I went with RedAlkemi." - Mark McinZie -
www.clicksize.com |
RedAlkemi Events
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| RedAlkemi gets Enlightened with Joy & Affection - Celebrates Diwali |
| The moment we all have been waiting for finally arrived and indeed we had a rocking time in the party as the spirit of Diwali driving all of us was truly enlightening. Company’s Entertainment Center never looked so beautiful like it was on the evening of 7th November as it was decorated beautifully with flowers and sparkling diyas. |
| Check out full post & pictures » |
| Keywords Research Analysis Workshop conducted |
An advanced Keyword Research workshop was conducted by Mr. Atul Gupta, co-founder RedAlkemi, on 6 November 2007, which was attended by the entire SEO & Research Team. The main focus of this workshop was to review the keyword research procedure being used by RedAlkemi and to understand the golden rules for a successful Keyword Research Analysis. We also stressed on importance of continued Keyword Analysis for a website after every 6 months.
Here are a few points discussed in the workshop:
- Importance of keywords for website optimization
- How to do effective keyword analysis?
- Tools used for keyword research analysis
- How to use keywords in anchor text & descriptions to make them more powerful?
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Partner with Us
If you have access to any market, have marketing skills and wish to expand your business in web services space, then RedAlkemi would like to partner with you. Contact partner@redalkemi.com
For more information about this newsletter, contact webmaster@redalkemi.com
For more information about our services, contact sales@redalkemi.com
Today's issue will be available in the archives at the following URL: http://www.redalkemi.com/newsletters-archive.php |
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The RedAlkemi Fortnightly Newsletter is a free, biweekly email newsletter offering tips, information and latest news in the world of web development & search engine marketing. This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others.
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© Copyright 2007 RedAlkemi, SCO 343-345, Sector 34-A, Chandigarh - 160 022, INDIA |
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