RedAlkemi Fortnightly Newsletter
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 Experts Speak
Tips from our Experts
Here are some simple yet powerful tips from our experts that can help you gain more from your online presence. Try them out...
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Web Development:
Take good care while using 302 redirects on your website as 302 redirect signifies that the file has been found but is temporarily located at some other URL. The best way to go about it is to avoid using it as far as possible because most engines struggle handling them and by using 302 redirects, you are giving way to black hat webmasters to hijack your listing too. |
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Design:
Alignment of design objects is one important thing you can't afford to ignore as it plays an important role in deciding the look and feel of your website and it is as important in web design as it is in print design. Good alignment doesn't necessarily mean that everything should be in a straight line, perhaps you should align your design to look more ordered, digestible & polished. |
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SEO: If for some reason, you have no option other than using flash, there is something called Macromedia SDK that helps search engines to understand what the page (or website) is about as it helps the bots to crawl through the flash page. You may also want to add more keyword rich content in ‹NOEMBED› tags. |
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Link Building: Google's primary motto has always been to help its users find information they are looking for and hence it gives extra weightage to .edu, .gov and .org links. Links from such sites are considered best in the business and at the same time are relatively hard to acquire. The best way to approach for such links is by offering help to organizations to build their websites, writing professional articles that professors can recommend to their students and making donations in your website business's name or volunteering at charitable events. |
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PPC: Keep a close eye on synchronization if your PPC ads contain items that frequently change on your website landing page. It can be some shipping policy, offers, prices, or discounts. Don't let a searcher find an incorrect ad copy and have a bad experience with your site. |
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Article Syndication:
Don't forget to use your most important keywords in the title of your article as many people who link to you article use the words in the title as anchor text to link to the article page. |
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Website Usability: If you have query forms on your website, keep the form as compact as possible and avoid being too curious by asking too many questions. Remember, that most visitors are lazy and tend to quit the websites with complex forms and move on to websites with easier registration processes. Using radio buttons is a good idea as they help you to keep the form as objective as possible. |
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| Ask our Experts |
I have a Real Estate website. Please give me some tips on how I can market my Real Estate business successfully online? – Brayan Foster
Ans: After you optimize your website for your targeted keywords, you may consider the following Internet Marketing options:
- Submit press releases on the web that focuses on industry updates, the area where you work, recognitions that you have received and your un-biased views on recetly launced Real Estate projects. This will also establish you as an expert in your niche.
- Participate in relevant forums, start discussions on blogs and get involved with networking as it will help you to build relationships and backlinks for your site.
- Create keyword rich articles to submit to article directories. When people look for information about your topic, they’ll come across your articles and recognize that you have valid information to offer which will help to attract them to your site.
- Article Syndication will not only improve your website rankings for targeted keywords, but will also help to establish your website as a brand.
- You may also consider geographical specific PPC Campaign for targeted keywords.
You may send your individual queries to ask-experts@redalkemi.com». We shall take them up in our subsequent newsletters. |
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| Featured Article |
Strategy for your Link Building Campaign
Most webmasters who are familiar with Search Engine Optimization and involved in promotion of websites realize the importance of link building to achieve high rankings in Search Engines such as Google. Even a preliminary reading on the Internet guides them to initiate link exchange with websites, particularly with higher Page Rank link pages.
Click here to learn more about Link building |
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Recent Work: Client sites launched
Mysleepmask.com
Scope of Work: MySleepMask.com is both a DME company and a disease management company that specializes in CPAP chronic care services. They offer chronic care that improves the compliance of all CPAP patients by helping educate, train and trouble-shoot on the use, cleaning, maintenance, repair and replacement of CPAP masks. They help their customers to deal with sleep apnea for a healthy, comfortable, and restful sleep they deserve. Our designers have designed this website specifially according to the requirements of the client to give the website a professional yet cozy look and feel.
Other Projects launched by RedAlkemi
www.orangecountyestateplan.com
Scope of Work: Design
www.mybluedish.com
Scope of Work: Design
Check out these sites and send us your valuable feedback at webmaster@redalkemi.com |
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Featured Case study – Search Engine Marketing
http://www.proacousticsusa.com
Overview: ProAcousticsusa.com deals in ceiling speakers, in-wall speakers and cabinet speakers, Starting in 1988 they have been innovating and manufacturing pioneering high-quality audiovisual products and systems including audio mixers, amplifiers, microphones, processing, sound systems, background music and paging systems etc.
Challenges: Proacousticsusa.com is an e-commerce website dealing is specialized audio systems including ceiling speakers, in wall speakers, outdoor speakers and other audio systems. In 2003 Proacousticsusa.com was a new website aiming to rank Organically for important keywords. Being new, the site had to be completely optimized and suitable links created in order to rank on Search Engines.
Solution: RedAlkemi proposed increasing the Organic Ranking of the website by addressing on page optimization and Link Building. After the initial few months when the optimization was reflected and sufficient number of links established, the site's ranking for important keywords started to improve. Proacousticsusa.com today is ranking #1 for a number of very important and competitive keywords. Proacousticsusa.com has since then been continuously investing in non-reciprocal link building campaign and deeper optimization of the site for additional keywords.
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| Keywords |
Google |
Yahoo |
MSN |
Competition |
| Speakers |
18 |
2 |
3 |
191,000,000 |
| Ceiling Speakers |
1 |
1 |
1 |
982,000 |
| Wall Speakers |
1 |
1 |
3 |
937,000 |
| in ceiling speakers |
1 |
1 |
1 |
904,000 |
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| Read full case study » |
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Featured Case study - Web Development
http://www.wiltsgrove.co.uk
Overview: Wiltzgrove.co.uk is a B2B eCommerce website of Wiltzgrove Ltd, one of the leading audio, visual parts and accessories companies in UK. The website features a very large range of finished products.
Challenges: The architecture of the website required handling more than 300,000 products in the database with very fast response. The biggest challenge was to synchronize the offline data stored in Sageline Accounting Software with the online database.
Solution: An efficient integration of online database was implemented for Sageline 100 data synchronization taking special care to build a very extensive and efficient search feature. Based on the requirements, a multi-level customer pricing functionality was also provided, wherein different prices can be set for the same product for different customers from the back-end. The site has been developed in PHP with MySQL database. |
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Top Ranking on Search Engines
celtic-weddingrings is an e-commerce website developed (& designed) by RedAlkemi in ASP.Net. All the silver, gold and platinum products featured on this website are individually hallmarked by the Dublin Assays Office. As an online wedding ring seller, they were mainly targeting 'Celtic Engagement Rings' as their primary keyword. It hasn't been too long when we started the link building campaign and Celtic Engagement Rings is already ranking well on Google, MSN & Yahoo.
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| Keywords |
Google |
Yahoo |
MSN |
Competition |
| Celtic Engagement Rings |
4 |
1 |
2 |
115,000 |
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Client Testimonial:
"I wanted to take this opportunity to thank RedAlkemi on an great job on re-designing our Online Sportsbook. We got a lot of positive reviews and would be happy to recommend your services without reservation."
Sebastien
CEO
www.advantagesportsbetting.com |
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Featured RedAlkemi Blog Post
Cannibalization and ideal link pattern for higher keyword rankings
If you ask Kotler about cannibalization, he would probably say that it is the drop in margins and sales due to entry of new players in the market. But this phenomenon happens differently in our SEO industry and it plays a very important role in strategizing one’s link building campaign. So many times we come across people who just sprinkle their most important keywords all over their website and just sit back hoping that it’s enough for Google to start ranking their website for those scattered keywords. |
| Check out full posts » |
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Having landing problems with your website? Try these 11 Power tips on Landing Page Optimization
Landing page of your website is where you persuade visitors to perform a pre-defined action on your website. You may also take it as persuasive on-page copy writing, to make a visitor do what you want him to do. I find it ironical to see people wasting their landing page space by offering the visitors ample reasons to quit, rather than making them perform the ultimate action on your website.
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| Check out full posts » |
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RedAlkemi Events
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| RedAlkemi celebrates Lohri |
| Here in India, in January, the rich fields ooze up with the promise of a golden harvest, and farmers celebrate Lohri during this rest period before the cutting and gathering of crops. So RedAlkemists also gathered, on the chilly evening of 12th January, in the office parking lot to celebrate the festival of Lohri with peanuts, jaggery, and traditional sweets like gajak, rewri, etc. |
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| Check out full post » |
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Partner with Us
If you have access to any market, have marketing skills and wish to expand your business in web services space, then RedAlkemi would like to partner with you. Contact partner@redalkemi.com
For more information about this newsletter, contact webmaster@redalkemi.com
For more information about our services, contact sales@redalkemi.com
Today's issue will be available in the archives at the following URL: http://www.redalkemi.com/newsletters-archive.php |
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The RedAlkemi Fortnightly Newsletter is a free, biweekly email newsletter offering tips, information and latest news in the world of web development & search engine marketing. This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others.
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© Copyright 2007 RedAlkemi, SCO 343-345, Sector 34-A, Chandigarh - 160 022, INDIA |
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