RedAlkemi Fortnightly Newsletter
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 Recent Work: Client sites launched
http://www.insurancelearningcenter.org
Scope of Work: Logo Design, Website Design & Development
Insurance Learning Center is an excellent resource of Insurance related information with hundreds of articles on every type of insurance, users can search on the website via geographical location or insurance type. Some of the main functionalities include article rating, listing of top rated articles calculated by a rating engine over a period of time.
Other Projects launched by RedAlkemi
www.technavio.com
Services: Website Design & Development
www.peturns-online.com
Services: Website Design & Development
Check out these sites and send us your valuable feedback at webmaster@redalkemi.com |
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Featured Case study – Search Engine Marketing
http://www.regonline.com
Overview: RegOnline is one of the largest online registration systems. RegOnline was designed and developed on the premise that companies who organize and conduct events do not want to commit financial and human resources to building and managing an online registration system. RegOnline's customers are primarily corporations, independent meeting planners, associations, universities, governmental organizations, and religious and non-profit organizations. Profitable since inception, RegOnline continues to grow through internally generated funds.
Challenges: RegOnline aimed to achieve online revenues using natural Search Engine Rankings. With the increasing role of high quality Link Building in the Search Engine Rankings of a website, RegOnline was aiming to increase it's rankings for a range of extremely focused and important keywords. The on-page optimization of the website was already done by RegOnline but it was lacking the support of quality link building to substantially improve their rankings on the major search engines.
Solution: RedAlkemi carried out a focused non-reciprocal Link Building campaign for RegOnline.com spread over a 10 month period. We used a combination of Anchor Texts which had the most important keywords of the site. The links were established from industry relevant webpages which added great value to these incoming links and substantially improved the Search Engine Ranking of RegOnline.com for it's competitive keywords.
7 months since optimization, the following rankings have been achieved:
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| Keywords |
Google |
Yahoo |
MSN |
Competition |
| event registration |
1 |
1 |
2 |
97,800,000 |
| online registration |
3 |
1 |
2 |
239,000,000 |
| online event registration |
1 |
1 |
2 |
39,800,000 |
| online registration software |
1 |
1 |
1 |
73,900,000 |
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| Read full case study » |
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Featured Case study - Web Development
http://www.cremation-online.com
Overview: Cremation-online offers cremation keepsakes, memorial urns, funeral videos as well as beautiful cremation urn jewelery to memorialize your loved ones. They provide artistically designed crematory urns to preserve your loved one's remains and keeping his/her memories alive.
Challenges: The challenge was to design the site in such a way that it appeals to its target market segment without offending any one's emotions.
Solution: Our design team has designed the look and feel of the site so that it conveys a feeling of warmth to its visitors. The site has been developed in PHP and My SQL as DataBase. |
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Top Ranking on Search Engines
www.cigars-now.com is an e-commerce store that sells various brands of cigars online. RedAlkemi has redesigned the site to best reflect the list of products being sold. Since the site was not ranking well on any search engine, the site was optimized and a link building campaign was initiated focusing on the following keywords:
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| Keywords |
Google |
Yahoo |
MSN |
Competition |
| discount cigars |
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4 |
8 |
1,190,000 |
| padron cigars |
3 |
7 |
3 |
299,000 |
| ashton cigars |
5 |
3 |
4 |
486,000 |
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Client Testimonial:
"Hands-down the RedAlkemi team is by far the best group of individuals I have had the fortune of working with. From the initial creation of the LatinVIP site, to the changes, to the overall aspect of keeping me updated through the message board, I am overly satisfied with every aspect of your work. I have nothing but praise and many future referrals for you guys."
Christopher M. Bowie
www.latinvip.com |
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RedAlkemi Events
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| Annual Function: RedAlkemi to celebrate its 5th Anniversary |
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RedAlkemi is nearing its Annual Function - Founder's Day as on 1st Dec 2007. The event will commence with an opening speech by the HR department, followed by a speech from CEO - Mr. Atul Gupta & COO - Ms. Anuja Gupta. Team heads of all the departments including Business Development, Web Development, Design & PDME will also share their thoughts about the past achievements and lined-up challenges. |
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Partner with Us
If you have access to any market, have marketing skills and wish to expand your business in web services space, then RedAlkemi would like to partner with you. Contact partner@redalkemi.com
For more information about this newsletter, contact webmaster@redalkemi.com
For more information about our services, contact sales@redalkemi.com
Today's issue will be available in the archives at the following URL: http://www.redalkemi.com/newsletters-archive.php |
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The RedAlkemi Fortnightly Newsletter is a free, biweekly email newsletter offering tips, information and latest news in the world of web development & search engine marketing. This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others.
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© Copyright 2007 RedAlkemi, SCO 343-345, Sector 34-A, Chandigarh - 160 022, INDIA |
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