RedAlkemi Fortnightly Newsletter
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 Experts Speak
Tips from our Experts
Here are some simple yet powerful tips from our experts that can help you gain more from your online presence. Try them out...
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Web Development:
Test, test and test.
Give high attention to the quality of your website by performing thorough black box and white box testing throughout the entire project. It is very important to make the testing process and quality goals as gaugeable as possible. Also, the QA process should be flexible, as testing requirements for each website may vary according to its Industry genre. |
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Design:
Most of the people specify size of fonts in pixels (because it relates with Photoshop). But using pixels as font unit has one major problem, pixels can’t be resized in Internet Explorer. As monitor resolutions increase, visually challenged might struggle to adjust the font size . So it's better to use 'em' as font unit. According to wikipedia - an "em" is a unit of measurement in the field of typography, equal to the pt size of the current font. An em is roughly equivalent to 16 pixels. To use 'ems', your designer must set the font size attribute in the body tag to 62.5 per cent like this: body { font-size: 62.5% }. |
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SEO: Don't just rely on a single way, for Search Engines to index your website. Most importantly, you must put link to new pages on your site map. Update your Google site map every time you add a new page. If there's a corresponding page on your site that you can use to link to the new page, do so. Don't forget to mention your new page on your blog. In case of blogs, ping Google, Yahoo, technorati, etc every time you post a blog. |
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Link Building: Make sure that you use supporting words, synonyms, and surrounding text. While doing the internal linking or external linking of your website, you must allow for minimum 20% topic drift while avoiding the use of exactly same anchor text every time. Using same anchor text for internal and external linking will make your website link pattern look 'unnatural' or 'contrived'. |
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PPC: It's important to test the ROI (total profit-total cost) for each position of your PPC campaign to find the most ideal position for your PPC Ad . You may be surprised to know that in lot of cases, there is more money to be made from being in positions 3-6 because of the lower cost of attaining those visitors. |
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Article Syndication:
When one's articles or product information is syndicated, it is much better to have the syndicated copies linked to the original article on the author's site, instead of linking them to the home page of the author. You may want to check out what Matt Cutts has to say about article syndication in an interview with Stephen Spencer. |
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Website Usability: With more and more people using wide screen monitors, it's important to accommodate this aspect into your website design plan. If someone has a widescreen monitor, your website will tuck at the left hand side of the screen, and everything will look off-balance. So make sure you make your website center aligned. |
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| Ask our Experts |
Except creating robots.txt file, what are the different methods through which I can control the activity of crawlers and prevent crawlers to index my private content ? – Rachel Galore
Ans: For many reasons, webmasters look to hide content from Search Engines for various reasons - sometimes due to privacy, duplicate content (like printable format), keyword cannibalization, bandwidth wastage etc. Apart from using the most conventional method i.e. by creating a Robots.txt file, you may use the following techniques:
- By employing "noindex," your meta robots tag will tell search engines to keep that page's content out of the index.
- Put the content in Iframes, crawlers can not parse the frames.
- Insert the content in images, crawlers cannot read them either.
- Use Java Applets
- Put form access for the content
- Login Password Protection
- Block the IP address range of the crawlers
- Manually remove the URL from Yahoo & Google
You may send your individual queries to ask-experts@redalkemi.com». We shall take them up in our subsequent newsletters. |
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| Featured Article |
Where does your Site Rank on Google?
If you have been involved with optimizing or promoting your website, you would have often searched your prominent keywords in search engines like Google to check where your site ranks. If you have to deal with more than 20 to 40 keyword phrases, checking your site ranking in the first 30 results, across 10 major search engines can be a daunting task.
Click here to learn more about Link building |
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Recent Work: Client sites launched
Babyregistrar
Scope of Work: BabyRegistrar.com is the premier location to find baby names for your baby girl or boy. It helps you search your baby's names by country of origin as well as alphabetically. In addition to searching baby names, babyRegistrar.com will also help you register your baby's name and create a secure location for baby pictures and important information that can keep your baby safe and secure. Our designers have designed the look and feel of babyRegistrar in such a way that it conveys a feeling of warmth and love for children to create maximum impact on it's target audience – parents.
Other Projects launched by RedAlkemi
www.fitbetter.com
Scope of Work: Design
www.zwaggle.com
Scope of Work: Design
Check out these sites and send us your valuable feedback at webmaster@redalkemi.com |
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Featured Case study – Search Engine Marketing
All-dog-beds.com
Overview: All-dog-beds, as the name suggests, deals in dog beds and pet accessories. They offer all kinds of dog furniture, Dog pillows, orthopedic beds, travel beds, etc. These products are proven to be durable, well built and long lasting. They not only provide some of the best pet furniture in the market, but also take personal interest in their customer's satisfaction. Thus, they have carved a niche in this unique business.
Challenges: Even though the site was search engine friendly, the vast competition from sites dealing in pet accessories was a big challenge. The site had almost no incoming links, poor search engine visibility and very low traffic. The task ahead was not only to increase search engine rankings, but also to bring in some highly focused traffic for better conversion rate and high volume of sales. For this we had to find relevant link partners in this special market segment.
Solution: Using a planned approach, our SEO team carried out a comprehensive keyword research and created relevant 'Anchor Texts'. Then our link building experts began searching for ideal link partners for this niche having informative and high ranking sites. All links were sought in conformation with our stringent quality guidelines. The result was just what we planned to accomplish. After a few months of rigorous link building campaign, the website was in top 10 for all five keywords and sales were at their all time high.
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| Keywords |
Google |
Yahoo |
MSN |
Competition |
| Orthopedic dog beds |
2 |
4 |
29 |
69,700 |
| Dog furniture |
7 |
1 |
4 |
371,000 |
| Custom dog beds |
2 |
1 |
20 |
228,000 |
| Discount dog beds |
2 |
1 |
10 |
252,000 |
| Dog bolster bed |
3 |
6 |
13 |
49,300 |
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| Read full case study » |
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Featured Case study - Web Development
www.iceandwine.com
Overview: Iceandwine.com is an e-commerce website which is dedicated to match people with home appliances. On this website, you will find a wide range of the world's best equipments and the items you need. Their wide range of products consists of ice machines, commercial food services, indoor & outdoor appliances and much more.
Challenges: The biggest challenge in case of Iceandwine was to develop a CMS that could efficiently manage the wide range of product categories in a most user friendly way while keeping the whole website quick to download and search engine friendly as well.
Solution: Our design and development team developed the website in PHP that fulfilled all the requirements of our client in the most user and search engine friendly way. |
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Top Ranking on Search Engines
Stainlesssteelstore.com, as the name suggests is an e-commerce website where people can buy affordable and finest stainless steel tables, stainless steel sinks, and other fine stainless steel products. A link building campaign was initiated 6 months ago, and we are glad that the hard work of our link building team has started paying as the website is rocking the charts by reaching the first page of all major search engines for the following targeted keywords:
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| Keywords |
Google |
Yahoo |
MSN |
Competition |
| stainless steel sink |
2 |
7 |
7 |
1,080,000 |
| stainless steel kitchen sink |
2 |
7 |
5 |
396,000 |
| utility sink |
15 |
3 |
7 |
432,000 |
| Stainless steel table |
6 |
1 |
2 |
808,000 |
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Client Testimonial:
"Since the very beginning, Cashone has always been a decent performer. But some how we were aware that we needed some one, who could optimize our website even further and at the same time who can control the site's bounce rate too. Our partnership with RedAlkemi has provided us, a cost effective solution that has enabled us to maximize our profits expediently. We are getting about twice the number of applications today compared to 6 months ago, so we feel that our campaign with RedAlkemi has been working well. We want to continue to grow at a rate where we have twice the number of applications in another 6 months compared to today and hope to achieve this with the right solutions from RedAlkemi."
Brett Wilson
www.cashone.com |
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RedAlkemi Events
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| HR organize team building activity: Fun Time ! |
| On 15th January 2008, we, the HR Team organized team building activity within our organization to boost team spirit and better co-ordination in RedAlkemists. We had five teams with us - NUMEROUNO, D-COMPANY, SPARTANS, INVINCIBLES & PDME for the final event. The event started with the game 'mine field'. A mine field was set up with the help of plastic bottles, half-filled with water and two members from each team were asked to participate. |
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| Check out full post & pics » |
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Partner with Us
If you have access to any market, have marketing skills and wish to expand your business in web services space, then RedAlkemi would like to partner with you. Contact partner@redalkemi.com
For more information about this newsletter, contact webmaster@redalkemi.com
For more information about our services, contact sales@redalkemi.com
Today's issue will be available in the archives at the following URL: http://www.redalkemi.com/newsletters-archive.php |
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The RedAlkemi Fortnightly Newsletter is a free, biweekly email newsletter offering tips, information and latest news in the world of web development & search engine marketing. This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others.
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© Copyright 2007 RedAlkemi, SCO 343-345, Sector 34-A, Chandigarh - 160 022, INDIA |
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