RedAlkemi Fortnightly Newsletter
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 Experts Speak
Tips from our Experts
Here are some simple yet powerful tips from our experts that can help you gain more from your online presence. Try them out...
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Web Development:
How to minimize exposing your email ID to spammers:
- Instead of using common email IDs like sales@mydomain.com or info@mydomain.com, you could use non-intuitive email addresses like sales.mgr@mydomain.com or info.mgr@mydomain.com. This will prevent spammers from guessing your email IDs.
- Don't make the life of spammers easy by activating a 'catchall' email account, which allows emails sent to anyname@mydomain.com delivered to your inbox. Keep it de-activated.
- Embed CAPTCHA images in your online forms to ensure only humans are filling them.
- Encrypt your email address listed online using JavaScript as encrypted email addresses are harder for the spammers to scrape.
- Display your email address as an image on your website so that only humans can see it and type them in their email client.
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Design:
Pop-ups are mostly used to present additional information, ads and other 'non-core' material to visitors. However, unless used properly, automatic JavaScript pop-up windows are the biggest turn-offs for any website. Pop-ups increase the bounce rate of your website. |
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SEO: Avoid using subdomains unless absolutely necessary as search engines often treat them as a separate domain and limit the pass-through of the trust value of your main site to it. |
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Link Building: Don't underestimate the power of even low PR websites directing traffic to your website over time. The website with a PR2 today could be tomorrow's PR5 site, and vice versa. Analyze the website for content relevance and features to predict its future performance to make any decision. Also keep in mind that PR data is updated every 6 months so what you see it today may not be the site’s true PR value. |
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PPC: Key to a successful PPC campaign is to create a sense of urgency by using phrases like "limited time," "offer ends soon," "today only," and "the first 50 visitors." If the visitors know that your offer is limited and will end soon, there are more chances of them clicking on your ad.
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Article Syndication:
There are many search engines, Google in particular, that frown on mirror sites or duplicate content. If Google finds that a site is a mirror of another (have resembling content), it tends to devalue the mirror site. The problem is that Google may not be able to decide, which site is original, so you may get your main site devalued. You should take special care to keep your articles content as original as possible and discourage your affiliates from copying your site’s content. You might want to use tools like Article
Checker to check the resemblance of your content. |
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Website Usability: Reasons for not using background music on your site:
- Using background music in websites was considered a hit in the mid 90's, but not anymore. Such a practice now might make your website look amateurish, tacky and unprofessional.
- Not every one has the same music taste.
- It slows the site download and is a waste of bandwidth for your server (& money that you pay for that extra bandwidth) as well as the user.
- Not every browser & operating system may support your multimedia format.
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| Ask our Experts |
Q: Since Google has started imposing penalties on paid links, I am afraid that buying links now can negatively impact my website. Is my fear justified? – Tina Wolf
Ans: Google’s recent action to penalize paid links has been on the cards for quite a while. They realize that this is the only way it can restrict webmasters from gaming the system. While blatant link buying from spammy websites that list tons of links from link pages is a certain risk, there are creative ways you can not only be safe for search engines but get amply rewarded. Search engines are now increasingly leaning towards rewarding links from relevant articles and content pages rather than links from 'links' pages. You should try and locate sites which list your industry-relevant articles and try and secure links from such pages. Ensure that such pages do not have too many outgoing links from the page otherwise, such pages may also appear spammy.
You may send your individual queries to ask-experts@redalkemi.com». We shall take them up in our subsequent newsletters. |
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| Featured Article |
Why do we need Search Engine Optimization?
Putting aside the technicalities; a website is a promotional vehicle on the web which endorses client's business. Now, there are billions of webpages on the web conforming to the same idea of improving their market share in the virtual world. This gives rise to the competition between various players offering similar services which has necessitated the development and improvement of services offered on the web.
Click here to learn more about SEO techniques |
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Recent Work: Client sites launched
http://www.quickstepdesign.com
Scope of Work: Design and Development
Need a poster, banner or sign? QuickStep Design offers you simple
to use graphic design program, and best of all, it's free to use.
It costs nothing to have a go. You only pay if you decide to
purchase a product. Quickstepdesign provides you a quick way to
design your banners, signs & posters online, which will give a
unique look to your company.
Other Projects launched by RedAlkemi
www.landdealmaker.com
Services: Website Design & Development
www.informationsecuritymanual.com
Services: Website Design & Development
Check out these sites and send us your valuable feedback at webmaster@redalkemi.com |
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Featured Case study – Search Engine Marketing
http://www.hatcountry.com
Overview: Hatcountry.com is a one-stop-shop for all western wear essentials. They carry one of the largest selections of western hats around, including Bailey, Stetson, Resistol and Renegade and also carry a vast selection of outdoorsman hats. Hatcountry has great deals on an unmatched selection of Fur Cowboy Hats, Wool Felt Cowboy Hats, and Straw Cowboy Hats in a variety of colors and finishes.
Challenges: Initially, Hatcountry.com had dynamic pages with very little content. It was difficult for search engines to index the pages that led to no rankings. There was very little link-back support, and a low PageRank. Also, the keywords to be optimized were mostly the products names and therefore very competitive. Hatcountry.com was also spending a lot of resources on expensive alternatives like pay per click, which was driving in the traffic, but a high cost. This was not a sustainable long-term marketing option for them.
Solution: We started out by creating additional content for the website by writing industry related articles, with competitive keywords. This helped the website have static pages, which the search engines could index easily. We also optimized the already existing dynamic pages. We then recommended a link-building campaign for highly competitive keywords. We also increased the search engine saturation of the website by extensive interlinking. All our efforts have resulted in Hatcountry.com having the top rankings for competitive keywords like "cowboy hats".
Following rankings have been achieved for the keywords - Cowboy hats, Cowboy Aussie Hats, Australian hats & Western Hats:
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| Keywords |
Google |
Yahoo |
MSN |
Competition |
| Cowboy hats |
1 |
2 |
1 |
237,000 |
| Cowboy Aussie Hats |
1 |
2 |
3 |
77,800 |
| Australian hats |
1 |
1 |
2 |
226,000 |
| Western Hats |
1 |
1 |
2 |
421,000 |
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| Read full case study » |
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Top Ranking on Search Engines
Infosec Institute was founded in 1998 by a group information security instructors that desired to build a business by offering the best possible training experience for students. Our program manager for Ethical Hacking runs an Ethical Hacking and Computer Forensics Blog. Their satisfied customers include the CIA, NSA, FBI, US Army, Microsoft, HP, Verizon, Sprint, AT&T and many others.
In just few months
Infosecinstitute is performing reasonably
well on Google, however as the campaign goes on, we are expecting ranking improvement
on Yahoo & MSN too. So far, following rankings have been achieved by Infosecinstitute for the following keywords:
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| Keywords |
Google |
Yahoo |
MSN |
Competition |
| computer forensics |
3 |
21 |
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214,000 |
| penetration testing |
3 |
5 |
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237,000 |
| infosec |
3 |
4 |
25 |
322,000 |
| CISSP Training |
15 |
13 |
18 |
164,000 |
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Client Testimonial:
"I found Redalkemi, easy to deal with. When it came to building my website & banner design, they understood the brief exactly. They met the given deadlines and did stuck to the agreed upon budget. I look forward to working with them in the future as well."
Tim Fuller
www.quickstepdesign.com |
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Featured RedAlkemi Blog Post
Linkeratis: why & how to allure this new X-SEO generation?
Getting back to what I may now call my favorite topic – Link Baiting & Linkeratis, I would first like to refer to Abhishek’s blog where he explained the types of hooks to catch your favorite fish; I would like to take the discussion further to understand the evolution of this X-SEO generation – the linkeratis and their increasing importance in the SEO industry. |
| Check out full posts » |
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Partner with Us
If you have access to any market, have marketing skills and wish to expand your business in web services space, then RedAlkemi would like to partner with you. Contact partner@redalkemi.com
For more information about this newsletter, contact webmaster@redalkemi.com
For more information about our services, contact sales@redalkemi.com
Today's issue will be available in the archives at the following URL: http://www.redalkemi.com/newsletters-archive.php |
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The RedAlkemi Fortnightly Newsletter is a free, biweekly email newsletter offering tips, information and latest news in the world of web development & search engine marketing. This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others.
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© Copyright 2007 RedAlkemi, SCO 343-345, Sector 34-A, Chandigarh - 160 022, INDIA |
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