RedAlkemi Fortnightly Newsletter
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 Experts Speak
Tips from our Experts
Here are some simple yet powerful tips from our experts that can help you gain more from your online presence. Try them out...
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Web Development:
Be aware that as much as 50% of American internet surfers still do not have access to cable and DSL connections. So you are inviting trouble if you are developing your website only for broadband users. You may check out this tool and useful tips to improve your website's loading time. |
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Design: Keep an up-to-date backup of your existing files before any alterations to the original design so that if you find that your altered design has undesirable changes, you can conveniently revert back to your old design by re-uploading your backup files. |
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SEO: You must pay attention while writing the title and description for your website. Your page may only be ranking number 5 or 6 on Search Engines, but if you've taken enough time to create an enticing title and description for all your pages, you may still manage to earn the same CTR as the one sitting on the number one spot. Similarly, a website ranking number one for a keyword might have a poor CTR if the webmaster hasn't put in enough thought while writing the website's title and description. |
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Link Building: Make sure that you don't have any grammatical or spelling mistake on your website, especially if you want industry leaders and authoritative people like librarians to link to your site. This is where having a quality content writer will pay, as committing such mistakes will deprive you from fetching some otherwise possible 5 star links. |
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PPC: Apart from using Google keyword tool (with the synonym check box), you may also want to use thesaurus which is not only great tool for expanding your negative keyword list but also your main keyword list. With the list you have now, it's not a bad idea to consult even your family and friends for further possible keyword variations. This is a more creative way of finding the most yielding key phrases for your PPC campaign. |
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Article Syndication: Make sure your article is actually informative and not self-promotional, as people might get turned off with such a sales-like tone and some sources might even reject your article submission request. Linking URL to your website (within the article) and a small author bio is all you need to guide traffic to your website. |
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Website Usability: To make it easy for users of the website, its a good practice not to make your visitors enter the same information again if he changes the page and comes back to the same page. We can recall the data entered by simply storing session variables. |
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| Ask our Experts |
I am a photographer and I am really willing to use Flash on my website so that I can make my work look more creative and futuristic but at the same time I am afraid that Search Engines might not appreciate it. What should I do? - Matt Wallace
Ans: We agree that in a glamorous industry like yours sometimes we are almost forced to use Flash. The simple remedy here is to make parellel HTML version of your flash pages and block the flash version from the crawlers with a robots.txt file, as you wouldn't want your pages to get indexed twice.
You may send your individual queries to ask-experts@redalkemi.com». We shall take them up in our subsequent newsletters. |
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| Featured Article |
Working with robots.txt file
The robots.txt file is an ASCII text file that has specific instructions for search engine robots about specific content that they are not allowed to index. These instructions are the deciding factor of how a search engine indexes your website's pages. The universal address of the robots.txt file is: www.domain.com/robots.txt. This is the first file that a robot visits. It picks up instructions for indexing the site content and follows them. This file contains two text fields.
Click here to learn more about Search Engine Copywriting |
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Recent Work: Client sites launched
Bodiesinmotion.com
Scope of Work: Design, Development & SEM
Bodiesinmotion is a health and fitness website dedicated towards providing quality of life to its members through health, fitness, motivation, social interaction and the positive enhancement of mind and body featuring all the information such as fitness programs, special promotional offers etc. Check out the 'Special Offer” page made by
our design team on the occasion of Valentine Day.
Other Projects launched by RedAlkemi
www.laseraway.net/thermage
Scope of Work: Design
www.ethoswatches.com
Scope of Work: Design
Check out these sites and send us your valuable feedback at webmaster@redalkemi.com |
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Featured Case study – Search Engine Marketing
Hedgeco.net
Overview: Hedgeco.net offers unbiased hedge fund data that is provided by the managers of the hedge fund themselves. In addition, they offer members daily breaking hedge fund news, hedge fund manager columns, industry updates and events, free HedgeCo fund member background reports, custom fund searches, an informative 'about hedge funds' section, and much more.
Challenges: Hedgeco.net is a complete Online portal for hedge fund and offshore investing. Being in a competitive industry, the main challenge was to rank it high for important industry related keywords and most importantly for the generic keywords like hedge funds, hedge fund of funds, hedge fund jobs etc. that defined their business.
Solution: RedAlkemi treated the site's on page optimization by carrying deep level of optimization and SEO copywriting of the articles of the website. A suitable link building campaign was drafted, which steadily improved the site's ranking for the keywords over time. As a result of the ranking improvements after the first 3 to 4 months of link building and optimization, the content optimization and link building were extended to further improve the rankings and also target other important keywords to get a broad coverage of ranking.
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| Keywords |
Google |
Yahoo |
MSN |
Competition |
| Hedge funds |
30 |
3 |
- |
4,850,000 |
| Hedge Fund of funds |
1 |
3 |
- |
521,000 |
| Hedge Fund information |
2 |
2 |
5 |
519,000 |
| Offshore fund of funds |
1 |
1 |
- |
271,000 |
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| * Rankings for these keywords were achieved during its Project tenure with RedAlkemi. The website's current ranking may slightly vary with time. |
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| Read full case study » |
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Featured Case study - Web Development
www.moriyamaconstruction.com
Overview: Moriyama Construction is a Honolulu based real estate & construction company which delivers roofing solutions to residential, commercial, Federal Government, state and private sectors.
Challenges: Moriyama Construction needed a CMS solution to manage the content on their website including the management of the client database, queries, news, portfolio etc.
Solution: We have developed a Content Management System (with FCK Editor) for Moriyama Construction to manage the static content on the website (like news & portfolio etc). The programming has been done in PHP and MySQL is used to manage the database efficiently. |
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Top Ranking on Search Engines
Potracksource is an e-commerce website offering the widest selection of hanging pot racks, wall pot racks, bar pot racks, and lighted pot racks available anywhere at the most reasonable prices.
You can find pot racks to match any decor, from the finest designers and premium brands. Since the link building was initiated for the following list of keywords, the website is performing reasonably well on the Search Engines:
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| Keywords |
Google |
Yahoo |
MSN |
Competition |
| Pot Rack |
6 |
- |
1 |
2,160,000 |
| Pot Racks |
4 |
- |
1 |
210,000 |
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Client Testimonial:
"Extremely professional group of individuals. They made a very complex process very easy. I would definitely recommend them to anybody considering a web development project."
Jay Talley
President/CEO
Full Time Solutions, Inc.
www.payrollworkshop.com |
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Featured RedAlkemi Blog Post
Try these 4 useful tips and optimize your website locally
Are you aware that ‘nearly 40% of all search queries have some sort of local intent’? And most of the people (as much as 70%) Google or Yahoo before consulting their local classifieds or yellow pages. With this blog post I would like to throw light on some really useful tips on how to optimize your website copy for local search (Google and Yahoo maps to be precise) -
Check out the full post »
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Partner with Us
If you have access to any market, have marketing skills and wish to expand your business in web services space, then RedAlkemi would like to partner with you. Contact partner@redalkemi.com
For more information about this newsletter, contact webmaster@redalkemi.com
For more information about our services, contact sales@redalkemi.com
Today's issue will be available in the archives at the following URL: http://www.redalkemi.com/newsletters-archive.php |
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The RedAlkemi Fortnightly Newsletter is a free, biweekly email newsletter offering tips, information and latest news in the world of web development & search engine marketing. This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others.
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© Copyright 2007 RedAlkemi, SCO 343-345, Sector 34-A, Chandigarh - 160 022, INDIA |
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