RedAlkemi Fortnightly Newsletter
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 Experts Speak
Tips from our Experts
Here are some simple yet powerful tips from our experts that can help you gain more from your online presence. Try them out...
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Web Development: In a website development process, time means money and to complete a project on time you need to be good at Project Management. The key is to spend considerable amount of time on creating functional documents of the project so that later on there is no room left for confusion among team members in terms of resources, quality standards, time line and other project requirements. |
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Design: Before starting the HTML of a website, make sure you have final pixel perfect PSD design of the internal and external pages. Making structural changes after final HTML conversion can be very time wasting. Try to follow these design principles for better looking designs which prompt user action. |
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SEO: If you are serious about doing a long term online business, don't engage yourself in black hat SEO practices. Even though they can give you short term Search Engine advantage but will hurt you badly in long term:
- Don't use hidden text or hidden links.
- Don't employ cloaking or lightning fast java redirects.
- Don't load up your pages with irrelevant words.
- Don't create multiple pages, subdomains, or domains
with substantially duplicate content.
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Link Building: Social news sites like Digg, Reddit, Boingboing etc are juicy source to garner hundred and even thousands of high quality links instantly to your website given that you understand the demographic of the users of the particular news site and you have the ability to perceive what works and what not for a particular social news site. One thing that works on Digg might not work so well on Propeller. |
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PPC: From the list of most convertible keywords you get from your PPC campaign, run a manual deep link building campaign using the highest performing keywords including volume and conversion rate. Not only does this improves the Quality Score but also gives a boost to the organic SEO ranking results for the coming months. |
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Article Syndication: Article marketing is definitely a numbers game. The higher the number of articles you submit, better the traffic and branding results you get. So choose one of the higher ranked article directories and go deep with lots of articles on that one directory and others. |
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Website Usability: Bread crumb navigation is a simple yet very powerful SEO and usability tool. A keyword rich bread crumb throughout the site not only ensures solid internal linking, but also better user experience, where the user is always aware about his precise location on the website. |
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| Ask our Experts |
It's been 8 months when I outsourced my link building campaign to RedAlkemi and thankfully my website has witnessed a tremendous increase in the traffic generated from higher keyword rankings. But what's bothering me is the fact that inspite of higher keyword rankings than my competitor, my website's tool bar page rank is only PR5, which is less then my competitor (PR7). What do I do? - John Streak
Ans: John, you need to understand the fact that Google PR and actual traffic visibility (keyword ranking) are two different SEO variables. Higher Page Rank doesn't necessarily mean higher keyword rankings. A website with a low Page Rank ( say 4) may relish higher keyword ranking than the one with higher page rank (say 6) with poor internal linking and higher backlinks with irrelevant anchor text. So you must rather judge the success or failure of your link building process in terms of increase in traffic from improvement in keyword rankings and not just the toolbar page rank. Yes toolbar page rank tells the link popularity of a website which is just one of the small deciding factors of keyword rankings but it is definitely not the only deciding factor.
You may send your individual queries to ask-experts@redalkemi.com». We shall take them up in our subsequent newsletters. |
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| Featured Article |
Google PageRank Algorithm Explained
PageRank is Google's measure of importance assigned to a web page on a scale of 1 to 10. You can check the PageRank value of any page by downloading the Google Toolbar.
This article is intended at understanding PageRank and providing an insight into its different aspects.
Click here to learn more about Search Engine Copywriting |
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Recent Work: Client sites launched
http://mysleepmask.com
Scope of Work: Design
MySleepMask.com is both a DME company and a disease management company that specializes in CPAP chronic care services. They offer chronic care that improves the compliance of all CPAP patients by helping educate, train and trouble-shoot on the use, cleaning, maintenance, repair and replacement of CPAP masks. They help their customers to deal with sleep apnea for a healthy, comfortable, and restful sleep they deserve. Our designers have designed this website specifially according to the requirements of the client to give the website a professional yet cozy look and feel.
Other Projects launched by RedAlkemi
Ethoswatches
Scope of Work: Design
Amgentech
Scope of Work: Design
Check out these sites and send us your valuable feedback at webmaster@redalkemi.com |
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Featured Case study – Search Engine Marketing
butcherblockco.com
Overview: Butcherblockco.com is an online store offering the finest collection of butcher blocks, butcher block tables, butcher block kitchen islands, butcher block carts, and butcher block counters available. Very much like its sibling kitchenislandco.com, it falls in a competitive industry with lots of websites already competing for the top Search Engine spot.
Challenges: With negligible traffic coming in, the biggest challenge in case of butcherblockco.com was not only to improve the Google toolbar ranking but also the actual website visibility. After careful keyword analysis, a link building campaign was started to acquire back links with relevant anchor text from industry relevant websites.
Solution: The link building campaign involved getting back links from business and niche websites and directories. Within a few months, from almost no ranking, the site is now performing reasonably well on most search engines for competitive and non-competitive keywords.
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| Keywords |
Google |
Yahoo |
MSN |
Competition |
| Butcher Block Counter Tops |
9 |
1 |
10 |
95,200 |
| Butcher Block Cutting Board |
12 |
2 |
5 |
95,900 |
| Butcher Block Kitchen Island |
4 |
2 |
1 |
80,100 |
| Butcher Block Table |
1 |
1 |
7 |
222,000 |
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| Read full case study » |
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Featured Case study - Web Development
www.attorneycafe.com
Overview: Attorneycafe.com is a legal website which allows site members to create their own, customized websites. The users can choose from a host of templates and create their website by adding content and data for their website pages.
Challenges & Solution: The main highlight of the website is the complex and well thought out structure which lets the users generate their websites on the fly. Another key feature was that Admin required an option to monitor all the sites that are created and non paying members get their websites deactivated automatically from the system. Our development team built the website in PHP using MySQL as database.
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Top Ranking on Search Engines
Bigrigjobs.com is dedicated to finding its users best driving careers in the trucking industry. A link building campaign was initiated to improve the website's keyword rankings for the targeted keyword phrases. After five months of link building our link building team has produced the following results for our client's site:
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| Keywords |
Google |
Yahoo |
MSN |
Competition |
| Truck Driving Jobs |
9 |
3 |
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2,990,000 |
| Trucking Jobs |
8 |
8 |
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1,220,000 |
| Truck Driver Jobs |
7 |
50 |
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4,140,000 |
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Client Testimonial:
"Excellent work, far exceeded my expectations. I am REALLY happy with the results and I would definitely recommend them to anyone looking for a website. Thank You so much for a great job on my important project!!"
Charles Sued
President
Executive Machines
www.executivemachines.com |
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Featured RedAlkemi Blog Post
Power feast: 31 most basic SEO factors you can’t afford to overlook
In the dynamic world of SEO, where there are so many small and big things that contribute to your website’s Search Engine friendliness, it is so easy for even professional SEOs to miss out on few of the factors. So as to make sure that there is less SEO skipping and your website is fulfilling Search Engine’s basic requirements, I have compiled a really simple and most basic SEO checklist that will help you to be a little more confident about your SEO campaign.
Check out the full post »
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RedAlkemi Events
One day Trek to Nepli Forest!
Under our Employee Engagement and Initiatives, one day trekking was being organized to Nepli Forest (or more popularly known as Sukhna Wildlife Sanctuary).Nepli Forests is a nature trail within Chandigarh, which passes through the woods, hill slope, around water bodies with a gentle gradient. Apart from being an idyllic location for a quick getaway from city life, Sukhna Wildlife Sanctuary offers a great opportunity to raise our awareness about the floral and faunal heritage of our city.As decided we gathered at around 7pm and with approximately 35 people we set off to the decided trekking spot in a bus. |
| Check out full post & pictures » |
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Holi Grail: Jet set for a blockbuster weekend !
As I sign off for an extended festive weekend(friday being an off for us ), I would like to write this post to tell every one what makes this weekend so special. |
| Check out full post & pictures » |
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Partner with Us
If you have access to any market, have marketing skills and wish to expand your business in web services space, then RedAlkemi would like to partner with you. Contact partner@redalkemi.com
For more information about this newsletter, contact webmaster@redalkemi.com
For more information about our services, contact sales@redalkemi.com
Today's issue will be available in the archives at the following URL: http://www.redalkemi.com/newsletters-archive.php |
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The RedAlkemi Fortnightly Newsletter is a free, biweekly email newsletter offering tips, information and latest news in the world of web development & search engine marketing. This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others.
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© Copyright 2007 RedAlkemi, SCO 343-345, Sector 34-A, Chandigarh - 160 022, INDIA |
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