RedAlkemi Fortnightly Newsletter
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 Experts Speak
Tips from our Experts
Here are some simple yet powerful tips from our experts that can help you gain more from your online presence. Try them out...
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Web Development: Before embarking upon a new online venture, you may consider running a dummy site as a test blog to measure how much demand does your product or service has. If it's an e-commerce website, you may try selling your products on a wordpress blog that is attached to a payment gateway. You will get several valuable business inputs from this blog that can be implemented on your actual website development process, saving you both time and money. |
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Design: Never compromise on the quality of pictures on your website as it has the power to make the most ordinary piece of design look like an amazing piece of art work. If you are low on budget and scared to spend dollars for the perfect image at a site like Veer, you may get your hands on non-commercial image providers like stock.xchng or Flickr, but do make sure that the license behind the photo allows its use. For commercial work, there are multiple microstock websites like iStockPhoto. |
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SEO: At SMX, all of the engineers from all the search engines made a statement that 301 redirect will not carry the full effect if the content of the redirecting website is topically not the same. We should avoid redirecting our website to a site which is topically irrelevant to our website. For e.g. if you are planning to redirect (301) your website about cars, then you should not redirect it to a website selling watches. An inappropriate redirect will not lead to any benefit to your website. |
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Link Building: It's a very basic requisite of link building that ironically many webmasters tend to overlook. You must take great care while writing anchor texts that you want people to use while linking to your website. Always make sure that you have your most important keyphrases in it and not the keywordless domain name of you website. |
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PPC: Use dynamic keyword insertions to target a wider array of keywords with the help of single ad copy and let the search engine place your keywords into your ad depending upon the query supplied by the user. Remember always that the ad title can expand past the 25 character limit and AdWords will accept it as long as the default text remains at 25 characters or less. |
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Article Syndication: You may use this quick shortcut to find directory websites with specific URLs for their link pages - i.e. links.html, add_link.html, add_site.html. Just go to Google and do a search for "inurl:links" or "inurl:add_link". |
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Website Usability:
Here are some useful tips you can use while doing pagination for your website content:
- Don’t use underlines
- Provide large clickable areas
- Identify the current page
- Space out page links
- Provide Previous and Next links
- Use First and Last links (where applicable)
- Put First and Last links on the outside
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| Ask our Experts |
I am stuck in a Search Engine dilemma where my website is ranking on the first page of Google for many keywords but the Google Analytics dash board tells altogether a different story where there is very low traffic on those ranking pages. I wonder what's wrong? - Robbie Beal
Ans: Robbie, this gives a very clear indication that your website is either ranking for wrong keywords or the website title & description of your ranking pages is not click enticing. So what we recommend you is to change the title and description of these pages and rethink your keyword strategy to come up with keywords using wordtracker that can yield you higher Click Through Rate(CTR).
You may send your individual queries to ask-experts@redalkemi.com». We shall take them up in our subsequent newsletters. |
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| Featured Article |
Anchor Text Optimization
If you have done some serious reading about your website optimization, you probably would have come across the reference to the phrase "anchor text optimization". This article shall discuss the definition and importance of anchor text and how you can use this powerful website optimization feature to get high ranking in search engines.
Click here to learn more about Anchor Text Optimization |
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Featured Case study – Search Engine Marketing
www.indiebike.com
Overview: Indie Bike is an online store with a wide selection of cycling apparel, carrying cycling jackets, cycling jerseys, bib shorts, cycling shorts, tights and many more apparel items of all brands and sizes that you'll find comforting when you’re on your bike. Indie Bike is currently offering Assos Clothing, Giordana, Castelli, Vermarc, Ibex, Louis Garneau, Hincapie Sportswear, Primal Wear, Pearl Izumi, World Jerseys, Santini, Nalini, Borah, Defeet, Ride 7B, Verge Sport, and Terry Precision. Their goal is to provide a place where cycling enthusiasts can find all of the top brands at one convenient location.
Challenges: In case of Indie Bike, our main aim was to divert maximum targeted traffic of bike lovers to the website to improve the Search Engine visibility and conversion rate of the website. Indie Bike was mainly targeting three keywords: Assos Clothing, Louis Garneau & Giordana. The key was to acquire quality backlinks (with appropriate anchor text) from quality biking websites and also by listing the website in quality business directories.
Solution: It has been 6 months when RedAlkemi started the link building process for indiebike.com and thankfully the website is now ranking well for the main keywords like Assos Clothing, Louis Garneau & Giordana at Google, Yahoo & MSN and hence bringing loads of visitors who are looking for cycling apparels on internet. With the link building process still going on, we are expecting www.indiebike.com to soon rank no. 1 for the list of all targeted keywords.
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| Keywords |
Google |
Yahoo |
MSN |
Competition |
| Assos Clothing |
3 |
3 |
3 |
53,900 |
| Louis Garneau |
8 |
25 |
10 |
695,000 |
| Giordana |
4 |
3 |
2 |
1,060,000 |
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| Read full case study » |
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Featured Case study - Web Development
www.celtic-weddingrings.com
Overview: celtic-weddingring is an Irish online store selling authentic pieces of beautifully crafted Irish jewelry like white gold wedding rings, silver wedding rings, sterling silver cross rings, unique Celtic pendants, gold piercing jewelry, tie pins, etc. This site primarily targets the American market of brides and grooms as well as general people interested in Celtic jewelry. Our programming team has developed the website in Dot Net and have made sure that the website is quick to download and the visitors get a secured and rich online shopping experience.
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Top Ranking on Search Engines
RedAlkemi has been handling link building and Search Engine Optimization process for cremation.com since last six months. cremation.com is targeting to rank on a wide array of cremation related keywords like 'pet cremation urns', 'cremation process' etc and it's good too see the hard work of our link building team having started paying off as the website is now performing well on most Search Engines for most of the keywords.
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| Keywords |
Google |
Yahoo |
MSN |
Competition |
| Pet cremation urns |
11 |
6 |
6 |
80,200 |
| Cremation process |
8 |
2 |
1 |
124,000 |
| Local funeral homes |
9 |
4 |
15 |
833,000 |
| Funeral home supplies |
9 |
3 |
10 |
630,000 |
| Columbarium |
14 |
- |
13 |
241,000 |
| Social security death benefit |
4 |
13 |
13 |
361,000 |
| Cremations |
2 |
2 |
1 |
320,000 |
| Cremation societies |
17 |
10 |
6 |
1,310,000 |
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Client Testimonial:
"The project went very smoothly. Our contact and his team were responsive and professional and produced solid work. Would use them again without hesitation"
Brian
President
e-learn, inc.
www.connectyourcare.com |
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Featured RedAlkemi Blog Post
Meet the family: Meta name="robots"
In my last post on SEO feast, I offered you so many things to eat - PR Bar, optimizer beer, Energy drinks and what not. But did you ever wonder, what do Search Engine bots eat? Yes they love eating fresh content & HTML on your website; but there are few things on your website, that you never want to feed bots with like - flash, silly javascripts, duplicate content, affiliate links (that pass link juice) etc.
Check out the full post »
Geographical Targeting: Factors You Can’t Afford to Overlook
Have you ever wondered why an Australian website (yourdomain.com.au) physically hosted in Australia ranks higher when searched on Google.com.au than an evilcompetitor.com hosted in Europe? Or Does a country-specific domain name (TLD) (e.g., .co.uk) actually helps if someone is targeting a specific country market? These are some of the most common issues which many webmasters across the globe face when they are looking to rank a website at different country specific search engines (ie. Google.com/.co.uk/.com.au etc).Check out the full post »
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Partner with Us
If you have access to any market, have marketing skills and wish to expand your business in web services space, then RedAlkemi would like to partner with you. Contact partner@redalkemi.com
For more information about this newsletter, contact webmaster@redalkemi.com
For more information about our services, contact sales@redalkemi.com
Today's issue will be available in the archives at the following URL: http://www.redalkemi.com/newsletters-archive.php |
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The RedAlkemi Fortnightly Newsletter is a free, biweekly email newsletter offering tips, information and latest news in the world of web development & search engine marketing. This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others.
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