RedAlkemi Fortnightly Newsletter
 |
 Experts Speak
Tips from our Experts
Here are some simple yet powerful tips from our experts that can help you gain more from your online presence. Try them out...
|
 |
Web Development: If you are looking for some really cool looking Javascipt and AJAX, here is a wonderful resource gallery for professional coding including interactive solutions for lightboxes, form validation, navigation, search, tooltips and tables developed using Ajax libraries and nifty Ajax scripts. However, while working with Javascrpt and especially AJAX, one must keep in mind its drawbacks in terms of usability and accessibility. Too much of flashy Ajax can easily confuse your visitors by offering too much control and too many features at the same time. |
|
 |
|
Design: Follow these eight golden rules of Interface Design for providing a rich user experience and an optimized traffic retention for your website. |
|
|
SEO: Dumping new content on your website in one go is not such a good idea from the search engine's point of view. Make sure that you consistently add new posts and articles on a regular basis. This will not only increase the bot crawl frequency of your website, but will also result in frequent repeated traffic. |
|
|
Link Building: Socializing and engaging yourself and your website in dialogs with industry related blogs is a great way to make your presence felt on the web. Since active bloggers keep a very close eye on who is linking to them with the help of Technorati, you must look to take an initiative by linking out first before looking for a link in return. |
|
|
PPC: While most people understand that SEO & PPC are two of the most important pillars of any Internet Marketing Campaign, many people also tend to take SEO as a substitute for PPC. But in an ideal scenario, SEO & PPC should go hand in hand with each other for a successful Internet Marketing campaign. |
|
|
Content Copywriting: When you publish anything "original" on your website, it is automatically copyrighted to you even if you do not post a "copyright notice" on your website. So when you publish anything that is unique on your website, you being the originator (unless you choose to sell it) automatically become the legal owner of that work which can be an article, e-book or even just a simple little "tip" like this one. To be on the safer side you may even consider getting your content copyrighted through the Copyright Office at the US Library of Congress with a Certificate of Registration with the date of Copyright signed by the Register of Copyrights. This service costs something around $30 US only. |
|
|
Website Usability:
You must save your website from falling into the pit of baby-duck-syndrome which causes the user to stick to the first design they are more familiar with. As a result they tend to judge the new design on the basis of its similarity to the first design even when the second one is more user friendly than the previous one. Users often prefer a system interface that is similar to the one they have learned on and hence you must avoid doing unplanned or drastic interface changes on your website.
|
|
 |
| Ask our Experts |
Q: The keyword ranking of my website has recently dropped from 5 to 45 in my target market i.e. Google.co.uk, after I switched my hosting provider. Ironically my website is still ranking 6 on Google.com. Is there any relation between my hosting provider and the rankings of my website.
- Tim Crow
A: Tim, Google tends to rank local websites higher than the foreign websites because of their relevance to the local user. Google evaluates the nationality of a website through many factors, one of which is the IP address of your hosting provider. In your case, probably your hosting provider has his server outside the UK and thus Google is considering your website a foreign domain and thus ranking other local websites higher than you. You may switch to a hosting provider with its server in UK and chances are you will soon catch up on your ranking. There are other domain related factors which might have caused slip in the rankings of your website. You may want to read what Matt Cutts had to say about these domain factors.
You may send your individual queries to ask-experts@redalkemi.com». We shall take them up in our subsequent newsletters. |
| |
| Featured Article |
7 Benefits of Link Building
Link Popularity refers to the number of links pointing to your website from other websites on the Web.
Generally Search Engines consider your website important and rank it high in Search Engine Result pages (SERPs) if other websites link to your website. Link Building improves the Search Engine Ranking of your webpage if done in specific ways. Besides an improved Search Engine Ranking, there are certain other benefits that your website derives from carrying out a Link Building Campaign.
Click here to learn the benefits of link building |
| |
Featured Case study – Search Engine Marketing
Celtic-weddingrings
Overview: Celtic-weddingrings is an e-commerce website designed & developed by RedAlkemi in ASP.Net. All the silver, gold and platinum products featured on this website are individually hallmarked by the Dublin Assays Office. Celtic Rings Ltd is based in Portarlington, Co. Offaly with their workshop situated in the heart of Dublin, Ireland. As an online wedding ring seller, they were mainly targeting to rank for 'Celtic Engagement Rings' as their primary keyword.
Challenges: Thanks to our design & development team, they made sure that the structure of the website was extremely search engine friendly and thus made the job of our SEO team a little more easier. Since the main product of this website was celtic wedding ring, our client was targeting to rank on 'celtic weeding ring' as their primary keyword.
Solution: After SEO work was over, our link building team initiated a link building campaign to improve the link popularity of the website using different sets of 'Celtic wedding ring' phrase as anchor text. All links were generated in conformation with our stringent quality guidelines. After 6 months, the rankings of Celtic-weddingrings are just what we planned to accomplish, as the website is ranking well on the first page of Google, Yahoo & MSN.
| |
| Keywords |
Google |
Yahoo |
MSN |
Competition |
| Celtic Engagement Rings
|
5 |
12 |
1 |
140,000 |
| |
|
|
|
|
|
| Read full case study » |
|
Featured Case study - Web Development
Babywitness.com
Overview:
Baby Witness brings you personalized website and helps you to transform the joys in your life into a great online dream. You witness it all by creating your baby's private website, where you not only can track the baby's growth but can also share the pictures, videos, journals and keep the new born close to the family, despite the distance. This website provides a unique way to capture your baby's life and share it with your family and friends. Our development team has developed this website in PHP and did a reasonably good job to guarantee a wide range of online features for a rich online user experience. |
| |
|
|
Top Ranking on Search Engines
Cigars-now is an e-commerce store that sells various brands of cigars online. RedAlkemi has redesigned the site to best reflect the list of products being sold. Since the site was not ranking well on any search engine, the site was optimized and a link building campaign was initiated focusing on the following keywords. And thankfully, the website is ranking well on all the Search Engines now.
| |
| Keywords |
Google |
Yahoo |
MSN |
Competition |
| Discount cigars |
- |
4 |
8 |
1,190,000 |
| Padron cigars |
3 |
7 |
3 |
299,000 |
| Ashton cigars |
5 |
3 |
4 |
486,000 |
|
| |
|
Client Testimonial:
"In 2003 we were seeking a company that could take our web site and drastically improve the web site ranking, look and feel and products database. RedAlkemi's web site development and SEO teams have more that achieve the criteria and goals we setout to achieve. Their expertise in web site development and the science of search engine optimization is second to none. We highly recommend their services.
SEO work is a science. Most of the companies out there (and your are right, there are many) are making ridiculous empty promises that they cannot achieve for you.
The people at RedAlkemi are SEO experts not marketeers. If you notice they don't make all the promises that the other companies do. This is for a reason, no one can guarantee ranking results. Period!
What you have to do it all the right things by optimizing and promoting your site and wait for the engines to respond and then fine-tune. This methodical approach will work.
RedAlkemi is an excellent company."
Emery Kertesz
President
Pro Acoustics USA
www.proacousticsusa.com |
| |
|
Featured RedAlkemi Blog Post
We are now offering ‘Deep Indexing Service’
Are you still wondering if all the pages of your website are indexed in Search Engines or not? Leave your worries to us as now we are offering a unique SEO service - Deep Indexing Solution. Our robots will crawl your website, will find the un-indexed pages and will force the pages from the supplemental index to the main index. Yes, our robots can determine which of your pages are lying in the Supplemental Index. Our deep-indexing campaign not only improves your site’s indexing but also improves search engine ranking for your keyword phrases. Please click here for more information about our premiere service.
Check out the full post »
The SEO war of redirects: 301 vs 302 vs meta-refresh tag
With this post, let’s discuss the much talked about 301 vs 302 vs Meta-refresh war to understand which one is the most ideal one to use from the Search Engine point of view and in what situation? First, let's have a look on this small cartoon that I’ve made for a general idea about redirects, then we will go into detail so that the whole information is easy for you to digest.
Check out the full post »
|
| |
|
Partner with Us
If you have access to any market, have marketing skills and wish to expand your business in web services space, then RedAlkemi would like to partner with you. Contact partner@redalkemi.com
For more information about this newsletter, contact webmaster@redalkemi.com
For more information about our services, contact sales@redalkemi.com
Today's issue will be available in the archives at the following URL: http://www.redalkemi.com/newsletters-archive.php |
| |
|
The RedAlkemi Fortnightly Newsletter is a free, biweekly email newsletter offering tips, information and latest news in the world of web development & search engine marketing. This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others.
To subscribe:
follow this link. Your e-mail address is never shared with any third party.
© Copyright 2007 RedAlkemi, SCO 343-345, Sector 34-A, Chandigarh - 160 022, INDIA |
|
|
