process poses serval challenges. One has to carefully evaluate the list of services and dental procedures you perform. These dental information sections and pages should be logically laid out on your dental website, which talk about all the dental procedures you undertake. Prospective dental patients should be informed about the details of all the dental procedure so that they become familiar with them, even before they come to your dental office or set an appointment with you.
Your dental website should also inform your prospective dental patients about how your front office staff will help them to register and what formalities are carried out at your front desk by your dental staff before they are ushered into your dental chair for initiating the dental procedures.
The information structure you put up on the website is important. Ease of navigation and usability of the dental procedures information you talk about, cannot be emphasized enough. The website visitors should be able to find the information they are looking for quickly, without having to struggle to locate it. If your prospective dental patients cannot find the information they are looking for in the first minute, they are likely to abandon your site and move on to your competitor dentist’s website. You will not only lose a prospective patient, but the quick bounce rate of your website will have a negative impact on your website ranking on Google.
Your website should also help your dental patients to conveniently choose a suitable available time slot. You should have all available time slots on various dates of the week listed, to allow them to book a dental appointment with you. There are many tools we can deploy on your dental website to help your dental patients do this efficiently at the click of a button, and take some work load off from your front office staff. All booking done online will reflect in your calendar automatically so that your staff can monitor then and follow up the appointments with the patients.
At RedAlkemi, we bring over 20 years of experience in managing website development and use best practices to make sure that your site visitors have the best user experience. User Interface (UI) and User Experience (UX) is the key driving force in website design, to make sure the site visitor get the information they are looking for – quickly and efficiently.
We have a well-trained team of website designers, copywriters, developers and project mangers who focus on all aspects of your dental website information structuring, usability, navigation and the extent of content that your website should have, to adequately cover all your services and do justice to you dental expertise.
The tone of our presentation of the content on each page of your dental website is to talk about the “Benefits before Features”. You see, benefits convey an understanding for your patients in layman’s terms. They can easily relate to it. It also take their mind away from “costs” of the dental procedures, which can often pose a bottleneck in their decision making process. Features of the dental procedures can become very technical and many people find it hard to understand them fully. If they are finding your content tone to deliver clear benefits to them rather than talk about the features, they will easily be able to relate to your dental practice and be forthcoming to set an appointment with you.
Once you decide to get a world class dental website made from our team, we initiate a dialog with you to fully understand your dental specialties, what kind of dental treatments you’d like to focus on (or promote), what kind of dental patients you’d like to target, what kind of content is already on your website, what other content you’d like to add and what are the challenges you have that you’d like your website to solve. Based on our discussion, the project manager works out a dental website design roadmap and shares it with you so that you are fully aware of, not just what we will do on your website, but also about the project milestone and timelines.
Once the website development roadmap is approved by you, our dental website development team initiates the development of your website project and shares the progress and seek your approvals on each milestone.
If you have any more question or if you would like our Dental Website Expert to evaluate your current website and give you some free feedback, let us know here.