Content marketing focuses on creating, publishing and distributing content for a targeted audience online. It enables a brand to attract attention and generate leads, expand a customer base, generate or increase online sales and increase brand awareness or credibility.
Content marketing has four key phases:
Our approach is to create meaningful content which has the ability to attract and transform prospects into customers. This is primarily done by creating and sharing valuable free content. Content is optimized for search engines and incorporates relevant keywords. It is further published across a variety of content platforms where traffic and visitors are high.
Content marketing builds trust and rapport with the audience. It adds value in that it helps companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future. Content marketing leads to higher traffic on the website, therefore leading to more queries and conversions for a business.