Digital branding is brand creation specifically for the internet and digital space, where every visual that represents you brand follows a basic guideline and parameter. Good digital branding will ensure consistency of your brand across all media and platforms. All visuals, ads, content will follow a specific guideline of content presentation.
Digital branding involves three key points:
Our approach to creating digital branding is to build connections between consumers and the product or service being delivered so that brand recognition is established in the digital world. We devise visual guidelines of imagery, personality, voice, target audience, typography and protocols for the brand.
Good branding brings consistency and methodology into all design and content communication that is published to represent a company. Consistency leads to recall and relationship building with an audience. Brand building is not an overnight affair, and consistent brand imagery and voice helps build trust and value with an audience.