Link building is the process of creating links, citations or votes for a website. This reference is termed as a backlink and a backlink for a given web resource is a link from some other website to that web resource. A web resource may be a website, web page, or web directory. A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is.
Link Building involves a step by step process:
Our approach to link building for a website is to find a variety of resources that will add content-relevant value by providing a backlink. Links and citations could be placed from directories, articles, blog comments, social bookmarking sites, social media posts, forum posting etc. Links are built on a natural and consistent pace and link back to a variety of pages or blogs on the website.
Link building is considered a form of off-page optimization and has a role to play in the rankings on search engine result pages. The greater the number of links from credible websites, the higher the chances of improved rankings for a website. Backlinks add value slowly and steadily to an online presence.