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Atul Gupta - Co-Founder

Atul Gupta

Co-Founder & CEO

"To get what you've never had, you need to do something you've never done"

Atul is a keen & creative sales expert and hardly ever walks away without a deal to his credit. Overseeing the overall well-being of the company, his forte lies in the vision of the company, its evolution and its next steps. A passionate Search Engine Optimization junkie, he loves to spend time understanding SEO, writing about it, talking about it and explaining to people why things work the way they do.

Often cited as the father of IT in North India, Atul is a well known face at conferences and speaking engagements and is very often called upon to share his knowledge in this space.


Anuja Lath

Co-Founder & COO

"If my mind can conceive it & my heart can believe it, then I can achieve it"

Anuja is passionate about creating design, process driven work environments, mentoring, training, problem solving and loves challenges in general. With diverse work experience, Anuja channelizes her collective experience to design and develop meaningful and effective online applications based on the SAAS model. She oversees company operations from development, marketing, HR to finance. 

She likes to chase a variety of creative pursuits at all times, and is currently a dedicated potter on the weekends, spending endless hours in the studio working in ceramics.


Atul and Anuja have 30 years of work experience and started their career together as Co-founders of Pugmarks Design Studio in 1986, which soon became north-India’s leading Design, Marketing & Visual Communications Company. They further co-founded Pugmarks InterWeb Pvt Ltd. in 1996 as India's first web design company. RedAlkemi Online Pvt. Ltd. was co-founded by them in 2005 where the services further grew to encompass Web Development, Search Engine Optimization and Link Building.

Between these three companies, over 3,000 corporate clients have been serviced for a variety of requirements, from print media to online digital presence. Pugmarks launched the websites of almost all leading publication groups of India, like – India Today Group, Times of India Group, Indian Express Group, Business Standard, TV-18, The Tribune, Computer World, Nai Dunia, Week Magazine, Malayala Manorama, Deccan Herald, Encyclopedia Britannica, Daily Excelsior, Discover India, Business Barons, and Express Computers etc. India's top corporates were not far behind. It was hard to find a prominent corporate in India, which was not in some way connected to the services of their company.

In the recent past, RedAlkemi has also ventured into developing its proprietory CMS, which is highly SEO compatible and best suited to small business websites. Additionally, OnPowerWeb, a personal profiling tool for students was developed as well on the SAAS model. EduBlaze was launched in 2012 as a website tool specifically for building small school websites.

Reinvention and innovation of services, processes and ideas has been a constant with Atul and Anuja's style of operations, and today RedAlkemi offers services that extend to Social Media Marketing and Digital Brand Identity for their clients. The RedAlkemi Brand continues to offer process driven and measurable results to its clients.

Feel free to reach Atul or Anuja through the contact form below.