Want some quick information?
Drop us a line...

*Your information is confidential and will not be shared with any third party.

Search Engine Optimization

Search Engine Optimization has been and will continue to be an integral part of your digital marketing strategy. In spite of Social Media presence & popularity, it is still important to get high organic rankings and be as highly placed as possible on search engine result pages. Every business still wants to drive in relevant organic traffic from major search engines like Google. SEO is a proven and successful service to accomplish high organic rankings, when handled in the correct manner. At RedAlkemi, we bring over 15 years of experience in managing website optimization and using best practices to rank your website higher.

Our SEO Process is as follows

 

Website Analysis
A comprehensive review of your website, its URL structure, hyper linking, content, keywords used etc is carried out by our team of SEO experts. A review of the code, images and tags will give us an insight as to how lean and efficient your website design is. We carry out an in depth analysis of your website.


Every website is different and it’s hard to analyze it just by glancing at it. Therefore, the very first thing we do when we start working on a search engine optimization project is perform thorough website analysis.

Website Analysis is a comprehensive review of a website, its URL structure, hyper linking, content, keywords used etc. A review of the code, images and tags will give us an insight as to how lean and efficient your website design is.

Amongst other aspects, we evaluate the following –

  • Extract a list of site URLs for evaluation
  • Broken links check (Internal / External)
  • Check server response code for each URL
  • Check Search Engine saturation (Pages indexed in search engine / Total site pages)
  • Check Page Rank of each URL
  • Check site Alexa rank (Traffic rankings)
  • Age of domain, validity
  • Hosted in country
  • Site load speed, page load speed
  • Page size, average
  • Check duplicate / copied content
  • Directory depth check
  • Browser compatibility check
  • Current traffic analysis
  • Setup Google Webmaster Tools / Google Search Console
  • Setup Google Analytics

Website Analysis is an important task and we spend a large amount of time performing the analysis and creating a plan for site’s SEO. 

 

Search Engine Friendliness Analysis
Once your website is analyzed by our experts, they proceed to check the Search Engine-Friendliness of the website. This is because if the site is not search engine index friendly, no amount of SEO efforts will yield any positive results. Amongst other aspects, our expert team evaluates the important aspects.

Search engines are limited in how they crawl the web and interpret the content of a website. A webpage doesn't always look the same to you, as it looks to a search engine.

After Website Analysis by our experts, Search Engine Friendliness of the website is checked. This Analysis is an important step because if the site is not search engine index friendly, no amount of SEO efforts will yield any positive results.

The layout, structure, and content on each page of your website have many potential areas that, if not handled correctly, can end up equating big problems with the search engines.

Amongst other aspects, our expert team evaluates the following –

  • Robots.txt for its accuracy
  • Robots meta tags validity
  • Session IDs (not search engine friendly URLs)
  • iframes check
  • Flash check
  • Ajax check
  • Text in image check
  • Website intra-linking check
  • Embedded Java Scripts (not search engine friendly)
  • Embedded CSS (not search engine friendly)
  • Meta refresh tags (not search engine friendly)
  • 301 / 302 redirects
  • Cloaking
  • Hidden texts
  • Customized 404 page
  • Sitemap depth
  • Google XML sitemap
  • Google supplemental index check
  • Main domain "www" check / Canonicals check
  • Sub domains check (if any exist)
  • Links in drop-downs (not search engine friendly)

Digital Reach Now provides in depth website evaluation and analysis and offers practical solutions on how to improve rankings on the major search engines, particularly Google.

 

Keyword Research
An in-depth review of the keywords most relevant, pertinent to, and affordable for your business are analyzed. This is a critical aspect of SEO and needs a lot of research and curating to cull out the most appropriate keywords for optimizing your website. The keyword research process involves.

Keyword research is an important component of search engine optimization process. Targeting the right keywords helps search engines and visitors to find you and drive traffic to your website.

Keyword research involves an in-depth review of the keywords most relevant, pertinent to, and affordable for your business. This is a critical aspect of SEO and needs a lot of research to cull out the most appropriate keywords for optimizing your website.

The keyword research process involves –

  • Raw / basic / head keywords discussed with you
  • Extract KW list from site
  • Keywords extraction using leading keyword research tools
  • Checking keyword search volume / Traffic it can deliver
  • Checking keyword competition
  • Checking link-backs required to rank each keyword
  • Keyword relevance evaluation
  • Grading keywords in Long-term generic keywords, Primary keywords, Focused traffic keywords & Long-tail conversion keywords
  • Final KW selection with the client
  • Time frame expected for ranking on selected keywords

RedAlkemi performs extensive research on your website and sees what keywords people are using to reach your website or your competitor’s website.

Our keyword researchers examine the amount of searches, search results, and the competition. In addition, we also track your website’s analytics to determine what is working and what is not.

 

SEO Level Check
Once we have done the initial site analysis, we carry out the evaluation of the current level of SEO already done on the site. In particular, we evaluate the aspects like.

Due to the continuous updates in the Google’s ranking algorithm, website ranking in Google often fluctuates - day to day and week to week. Even, a page on your site might rank in different positions for the same keyword. Fluctuations within a day are normally just a position or two (up or down), but over the course of a month, your rankings for a single keyword could change a lot. Therefore, it is important to check the current level of SEO on your website.

Once we have done the initial site analysis, we carry out the evaluation of the current level of SEO already done on the website. This process evaluates all the flaws and creates a report for further analysis.

In particular, we evaluate the following –

  • Title Tag analysis
  • Meta tags analysis
  • Robots tag check
  • Image name & Alt Text optimization
  • Image Title Attributes optimization
  • Anchor text / Anchor Title Attributes optimization
  • HTML markups (H1-H5, Body text, Strong, Italics, Underline, List Items, CSS)
  • Keywords optimization in text and other elements of the page
  • File-name format check / keywords used in file-names
  • XML Sitemap check

After reviewing all of the items above, Keyword Research is performed by our experts.

 

 On Page Optimization
A detailed and specific documentation on each aspect and element of your website optimization is carried out. Our team in coordination with your team gives clear and specific instructions on how to implement the SEO on your website. Or our own team can handle the entire SEO Implementation process on your website.
 

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more traffic in search engines. The factors that affect the ranking of your website are controlled by coding on your page; HTML code, Meta tags, keyword placement and keyword density.

A detailed and specific documentation on each aspect and element of your website optimization is carried out.

Our experts evaluate the following:

  • SEO theme grouping – Creating content Silo on your website
  • Title tag optimization based on page theme
  • Meta tag analysis & optimization based on page theme
  • Image name & Alt Text optimization based on page theme
  • Image Title Attributes optimization based on page theme
  • Anchor text optimization based on page theme & target page theme
  • HTML markups optimization (H1-H5, Body text, Strong, Italics, Underline, List Items, CSS)
  • Keyword density optimization on page’s visible text
  • Keywords optimization in text and other elements of the page
  • File-name format check / keywords used in file-names optimization
  • txt optimization
  • Robots meta tags optimization for each page
  • Session IDs removal (if any)
  • iframes removal (if any)
  • Flash content alternative text creation
  • Ajax content alternative text creation
  • Text embedded in image content alternative text creation
  • Embedded JavaScripts optimization
  • Embedded CSS optimization
  • 301 / 302 redirects evaluation
  • Customized 404 page creation
  • Google XML sitemap creation
  • Main domain "www" / Canonicals optimization
  • Subdomains check & optimization
  • Links in drop-downs – Alternate HTML Site-map creation
  • Content change recommendation
  • Content addition recommendation

DRN Team in coordination with your team gives clear and specific instructions on how to implement the SEO on your website. Or our own team can handle the entire SEO Implementation process on your website.

Pre & Post Website Optimization Tasks
Once we initiate the website optimization process, we carry out the tasks related to pre-optimization ranking report, search engine submissions, post optimization ranking report.

The goal of executing a SEO campaign is to position the website to rank well on search queries used by its prospective audience.

At the beginning of every SEO program, it is important to perform a technical SEO audit and all the technical elements should be looked at periodically to make sure the website still functions properly.

Once we initiate the website optimization process, we carry out the following tasks –

  • We run a Pre-Optimization Search Engine Ranking report for all your selected keywords to evaluate the current site ranking in prominent search engines like Google, Bing and Yahoo.
  • Carrying out the SEO process on your site
  • Quality Check of all SEO implementation & recommendations
  • Manual Site Submission – to all major search engines
  • Initiate link building process based on link building package signed up to promote your website
  • Run a Post optimization ranking report on a monthly basis
  • Monthly SEO maintenance of the site also initiates at this stage where each month, more and more pages are optimized and more link building is carried out to help more pages rank higher in search engine like Google.
  • Monthly site optimization, link building and ranking reports are sent to you for your review.

If you would like to get top-of-the line SEO process carried out for your website to get high Search Engine Rankings on Google, contact our SEO team now for a free consultation on how can we help you get focused traffic on your website that can convert into business for you!

Reach us here to request an SEO proposal for your website.