Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid organic results. The higher a website ranks in the search result page, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.
Search engine optimization involves four stages:
Our approach to SEO is to fine tune all aspects of a website to be entirely aligned with Google optimization guidelines and Google Apps requirements. Thorough keyword research is carried out, pages and images are optimized and website structure is made conducive to the right terminology. Broken links, permanent redirects, devise friendliness, Google listings, analytics tracking are other aspects that are reviewed and addresses. Ranking reports are generated and monitored and website content is tweaked and fine tuned for ranking purposes.
Ranking of a website on search engines is a slow and steady process and it sometimes takes years for a web page to rank on a specific keyword. SEO adds value to an online presence in that it enables a website on the search engines’ radar, and is also taken into account within the search result pages for the keywords it is optimized for. Ranking results may not be immediate, but with consistent optimization, ranking value is eventually delivered, leading to traffic on a website and therefore greater conversions and more business.