Social media marketing uses social media platforms to promote a product or service. Most social media platforms have built-in data analytics tools, which enable tracking of progress, success, and engagement of campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers and the general public.
Social media management entails five key points:
Our approach to social media management is to identify audiences following pages, communities or groups on different social media platforms that may be in line with the desired target audience. Content, posts and campaigns are created targeting this audience or community. Campaigns are tweaked, tracked and monitored on an ongoing basis and monthly reports are generated to demonstrate success.
Social media presence helps an audience, community or stakeholders keep track of what is going on within an organization. It allows for updates and information dissemination over a few platforms which are visited by relevant audiences. It helps build a cultural tone for an organization and also acts as a great platform for community management and customer support.