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| Parameters | Private Label Partnership | Referral Partnership | Co-branded Partnership | RedAlkemi Franchise |
Definition |
Partner would sell under their own brand. RedAlkemi would work as an outsourced company & shall remains anonymous to the clients of the partner. |
Partner shall refer prospects to RedAlkemi. RedAlkemi shall pay a referral fee to the partner for their referral efforts. |
A strategic alliance where RedAlkemi services are offered to the clients of the partner on a co-branded basis. |
Partner would work as a RedAlkemi Franchise and market RedAlkemi's services. |
Suitable For |
Well established companies having ability to secure business from large number of clients & wish to increase their delivery capacities, without increasing their fixed monthly costs. |
Individuals & small companies who have access to a large number of prospects but do not wish to get involved in the client dealings or project management beyond a referral. |
Companies in similar line of business, but offering services complimentary to those offered by RedAlkemi. Companies desiring to expand their service offerings to increase their revenues & are willing to be transparent as a co-branded partner. |
Individuals & small companies who have good knowledge of services and have access to a large number of prospects and wish to represent a reputed brand. |
Brand |
Partners shall promote their own brand without exposing RedAlkemi to their clients. |
Services shall be sold under RedAlkemi brand. |
Both RedAlkemi and partner brands are promoted. |
Services shall be sold under RedAlkemi brand. |
Client Ownership |
The partner shall own the client accounts. |
RedAlkemi shall own the client accounts. |
The partner shall own the client accounts. |
RedAlkemi shall own the client accounts. |
Client Communication |
Partner shall communicate with their clients at all times. RedAlkemi shall not contact the clients of the partner. |
All communications with the client regarding the project shall be handled by RedAlkemi. |
Partner and RedAlkemi can jointly communicate with the client. |
All communications with the client regarding the project shall jointly be handled by RedAlkemi Franchise & RedAlkemi. |
Billing |
The billing shall be in the name of the partner. |
The billing shall be in the name of RedAlkemi. |
The billing shall be in the name of the partner. |
The billing shall be in the name of RedAlkemi. |
Project Cost & Markups |
Partner shall suitably markup the project costs received from RedAlkemi, to cover their sales, marketing, project coordination & customer support expenses. |
Partner can advise a suitable billing rate depending upon his assessment of the client's quality and support expectations. The Partner shall get commissions based on the difference between RedAlkemi standard service fee and the billing fee advised by the Partner (subject to actual billing rates). In absence of any advise from the partner, RedAlkemi shall bill as per its standard service fee. |
Partner shall suitably markup the project costs received from RedAlkemi, to cover their sales, marketing & project coordination expenses. |
RedAlkemi Franchise shall advise a suitable billing rate depending upon his assessment of the client's quality and support expectations. |
Payments |
Partner shall pay RedAlkemi as per pre-agreed fee and project milestones. |
Partner shall be paid as and when RedAlkemi receives the payments for the project milestones. |
Partner shall pay RedAlkemi as per pre-agreed fee and project milestones. |
Payments would be linked to performance of the RedAlkemi Franchise. RedAlkemi works on fixed costs + incentives model. |
Project Enhancements |
Partner shall coordinate with the client for all project enhancements and repeat orders from the clients. |
RedAlkemi shall deal with the client for all future projects & enhancements. |
Partner shall coordinate with the client for all project enhancements and repeat orders from the clients. |
RedAlkemi Franchise and RedAlkemi shall jointly deal with the client for all future projects & enhancements. |
Promotion through RedAlkemi.com |
Partner shall not be exposed on the RedAlkemi.com website. |
Partner shall not be listed on RedAlkemi.com |
Partner shall be listed on RedAlkemi.com if the partner carries the co-branded information on their site. |
RedAlkemi Franchise shall be listed on RedAlkemi.com as an official RedAlkemi contact. All leads directly originating from the area shall be given to the RedAlkemi Franchise for follow up. |
Project Listing in RedAlkemi Portfolio |
Projects handled through the partner shall not be listed in the RedAlkemi portfolio. |
All projects shall be listed in RedAlkemi portfolio |
Client projects shall be listed in RedAlkemi portfolio |
All projects shall be listed in RedAlkemi portfolio |
Use of RedAlkemi Portfolio |
Partner shall not use RedAlkemi portfolio & showcase during their sales process. |
Partner can show RedAlkemi portfolio to the prospects they intend to refer. |
Partner can show RedAlkemi portfolio to the prospects during their sales process. |
RedAlkemi Franchise can show RedAlkemi portfolio to the prospects during their sales process. |
Proposals Support |
RedAlkemi shall provide proposals to the partner for each project as per specifications. Partner can suitably amend, edit, markup, brand and forward the proposals to their prospects. |
Proposals shall be sent directly to the clients. Partner can request a copy of all such proposals to review the quotes. |
RedAlkemi shall provide co-branded proposals to the partner for each project as per project specifications. Partner can suitably amend, edit, markup and forward the proposals to their clients. |
RedAlkemi shall provide proposals to the RedAlkemi Franchise for each project. The RedAlkemi Franchise shall review & forward the proposals to the prospects. |
Collateral & Marketing Support |
RedAlkemi shall not provide any sales collateral material to the partner like brochures, fliers, handouts, business cards, methodology & process documents etc. |
Limited amount of collateral material can be provided to the partner on a case-to-case basis. |
Limited amount of collateral material can be provided to the partner on a case-to-case basis. |
RedAlkemi shall provide all required sales collateral material like brochures, fliers, handouts, business cards, methodology & process documents etc. |