Case Study

Client:	Indian Art Collectors
Business:	Artwork & Paintings that are available for buying online.
Engine:	Google
Challenges:	Over the past year, costs per conversion is really high and no. of conversions are less in number.
Goals:	Cut costs in conversion value and increase ROI in terms of conversions.
Starting Date:	November 1, 2007

Previous Stats:

Documented 'May-October numbers' - see below.

	Clicks	Cost	Conv. Rate	Conversions	Cost Per Conv.
May 3, 2007 to Oct 31, 2007	3,555	Rs. 55,326.62	0.19%	6	Rs. 8713.95

Our Action

Through strategic planning and execution of:

Accurately implemented conversion / campaign tracking
Intelligent campaign restructuring and organization
Identifying non-performing Ad Groups and keywords
Stringent A/B split testing of Ad Positions through planned bid strategy
Exclusion of data proven non-performing content network sites
Division of Ad Groups between Google.com and search syndication

November Month Stats:

Documented 'November 2007 - March 2008 numbers' - see below.

	Clicks	Cost	Conv. Rate	Conversions	Cost Per Conv.
Nov 1, 2007 to March 31, 2008	13,988	Rs. 124,842.24	1.51%	215	Rs. 580.66

Summary

Clearly the goals have been met with conversion rate improvement of 694.7% and with a decrease of 93.3% in terms of cost of conversion.

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