1. Google Adwords: Highly Recommended

Reason for recommendation:

AdWords is the largest and most popular of all the pay per click search engines. In fact, it's in a class all its own, with an index reaching over 10 billion web pages and 100 different language versions.Google AdWords offers you benefits you simply won't find on other PPC search engines. Even if your site appears in Google's organic search results, using Google AdWords increases your exposure by listing your site prominently in its search results and its related search networks.

Specific Details:

Volume:	Very High
Regionalization:	Yes
Keyword Suggestion:	Yes
Minimum Click Costs:	$ 0.01
Sign-up Bonus:	None
Start-up Costs:	$5

2. Yahoo Search Marketing : Highly Recommended

Reason for recommendation:

Yahoo! Search Marketing's main product, Sponsored Search, provides sponsored listings in search results on the Web's top portals and search engines, reaching over 80% of active Internet users. These include Yahoo! MSN, Excite, CNN, Altavista, Infospace, ESPN and many more.

 

Specific Details:

Volume:	High
Regionalization:	Yes
Keyword Suggestion:	Yes
Minimum Click Costs:	$ 0.10
Sign-up Bonus:	$50
Start-up Costs:	$5

3. MIVA : Recommended

Reason for recommendation:

MIVA offers a low cost alternative by specialising in the delivery of contextual and vertically focused Pay-Per-Click Ads. MIVA’s Pay-Per-Click Ads are distributed across two different networks.

The MIVA Precision Network concentrates on specific business categories or verticals and has been developed for advertisers looking for highly targeted vertical traffic. The Precision Network is currently available in the US and UK and covers sectors including automotive, finance, health/beauty and recruitment. This vertical approach to Pay-Per-Click is designed to enhance targeting for advertisers and in turn drive lower volume, higher value leads.

The MIVA Core Network is a broad distribution network comprising predominantly content sites. The Core Network is available in the US and Europe and enables advertisers to have their Pay-Per-Click Ads displayed on some of the world’s leading news and lifestyle sites. MIVA’s contextual focus provides advertisers with a solution that is both targeted and available at a significantly lower cost of entry than the pay-per-click search networks.

Specific Details:

Volume:	Medium
Regionalization:	Yes
Keyword Suggestion:	Yes
Minimum Click Costs:	$ 0.10
Sign-up Bonus:	$25
Start-up Costs:	$25

4. Microsoft adCenter: Recommended

Reason for recommendation:

Microsoft adCenter provides plenty of information for the new advertiser. In fact, there's so much help available that you can get swamped working through it. It includes all the features you'd expect in a major pay per click search engine. The interface is clean and very user friendly.

Specific Details:

Volume:	Low
Regionalization:	No
Keyword Suggestion:	No
Minimum Click Costs:	$ 0.05
Sign-up Bonus:	No
Start-up Costs:	$5

5. Ask sponsored listings: Recommended

Reason for recommendation:

The Ask sponsored listing has delivered significant growth in recent years. The no. of searches on Ask network increased 80% from 2005-2006. Ask network consists of search properties, portals and meta search sites, giving you access to million of internet users. In 2007 it is estimated that Ask will reach 33% of all US searches. So gain access to the 59 million unique users in our search network and the 71 million unique users in our combined search & content network.

Specific Details:

Volume:	Low
Regionalization:	No
Keyword Suggestion:	Yes
Minimum Click Costs:	$ 0.01
Sign-up Bonus:	No
Start-up Costs:	No

6. KeywordTarget Kanoodle: Recommended

Reason for recommendation:

KeywordTarget is Kanoodle's sponsored links product geared towards searchers. Your ads will appear on our wide network of search engines - from our own Kanoodle Web site, to such popular sites as CNET's Search.com, and the InfoSpace properties, including Mamma, WebCrawler and Dogpile.

Specific Details:

Volume:	Low
Regionalization:	Yes
Keyword Suggestion:	Yes
Minimum Click Costs:	$ 0.05
Sign-up Bonus:	No
Start-up Costs:	No

7. Look Smart: Recommended

Reason for recommendation:

LookSmart offers advertisers an extensive ad distribution network which includes proprietary websites, syndicated publishers, and search partners such as CNET's Search.com, Cox Interactive, and InfoSpace (Dogpile, Webcrawler). Thousands of LookSmart's direct advertisers reach up to 16 million unique visitors and 400 million search queries daily through this network.

Specific Details:

Volume:	Low
Regionalization:	Yes
Keyword Suggestion:	Yes
Minimum Click Costs:	$ 0.10
Sign-up Bonus:	No
Start-up Costs:	No