RedAlkemi : Professional SEO firm and Search Engine Optimization Specialist

• Request for Proposal

How to Write a Press Release That Makes News (Detailed Version)

Home » Press Release

How to Write a Press Release That Makes News

PART-1

Basic Information About Press Release
Press releases are an important weapon in the public relations arsenal. It is used to create awareness about services, products, events, awards and anything else they feel the public needs to know about their organization.

Why are Press Releases Important:

More and more people are using online news sources to find information on products, services, companies and ideas.
Rapid coverage: No reporters or editors to filter your message. Your coverage would reach the target audience directly.
Online releases can be tracked -You can get statistics of how many times your press release was accessed or downloaded. With the proper web analytics in place you can track click throughs to your website too.
Ongoing promotion: Most services archive releases; so it's an ongoing form of promotion. Search engines may pick up on the release when it is published on other sites. This creates another avenue for people to find you and to possibly improve your search engine rankings through link popularity factors. Journalists love search engines, so even as your release becomes dated, you may be still contacted by them in relation to other stories they are working on.
Credibility: If a respected media outlet or industry authority picks up your news item and publishes it, the readers of that service will immediately feel that your company is credible - an element vital in turning leads into clients. Credibility will gain the customers confidence and can very easily convince them to purchase your product/ and or service at the same time.
If you add the press releases to your website and put them into the RSS feed, you increase the visibility of the website.

Before Starting With the Writing
1. Questions to consider before you write a Press Release

Why the release is being written: to broadcast information, increase business, update target audiences?
Is your release a "sales pitch" or does it have a "news value"?
Does the press release contain invaluable or newsworthy information that will be used by the target audience?
What do you want recipients to take away from the press release?
What is the support or justification for the information in your press release?
What results are you looking to achieve with your media release?
Are you aware of possible pitfalls or areas to avoid?
How will you distribute the release once it is written?

2. Points to be kept in mind before starting writing the Press Release

Concise: Editors receive hundreds of press releases a week (perhaps more) and appreciate releases that are brief and to the point.
Well-written: A good way to ensure your press release ends up in the wastebasket is: bad spelling, poor grammar, and illogical or unsubstantiated claims.
Factual: Stick to logical and substantiated claims, avoiding statements of belief: we're the best, the cheapest, etc.
Honest: Avoid the padded quotes by company officers; even if they are experts, they come across as biased. If used, stick to the facts.
Timely: If your press release isn't topical, consider incorporating it with a recent news event -- but don't stretch it.

PART 1- Basic Information about Press Release

PART 2- Starting with the writing

PART 3- Content of the Press Release

PART 4- Formatting the Press Releases

PART 5- Distribution

Author: RedAlkemi Syndicate
About the Author: RedAlkemi - www.RedAlkemi.com is a leading Internet Marketing, Search Engine Optimization, Link Building, Web Development & eCommerce services company having a team of 140 professionals and provides services to over 400 clients globally.

Plan your 2008 Internet Marketing Strategy Now!

The RedAlkemi team created an outstanding website for me. I knew that this would be a challenging project for anybody to develop. RedAlkemi was not even close to being the lowest bid for the project, but I could tell by their portfolio and confidence that they could handle it. Selecting RedAlkemi was a very good decision. The graphics and front-end user interface are fantastic and very professional. They also designed and created a very powerful back-end administrative panel for me which is very easy to use. I am not a technical person, but the entire team was very patient with me and offered good advice and suggestions. I would use them again without hesitation. Many thanks to Thomas, Charanjit, Chhavi, and the rest of the team who managed, designed, and created this project. You are the best!"

Mike Edwards,
www.lakesearcher.com

» See More Testimonials