Technologies are evolving at a rapid speed and the hype about the blockchain technology indicates that it is one of the trending technologies that show a lot of promise. But getting your head around the underlying concept isn’t easy and can get overwhelming.

So, if you’re among those wondering about what exactly is blockchain, don’t worry, this blog is an easy guide on blockchain technology for beginners.

Many people think that the technology is newly invented. But the fact is that it was first sketched ...

In this age of technology, online marketing strategies for small business is a must to gain leads, queries, increased sales and to earn profits. This article will provide you with some tips on small business marketing strategies that work in the digital world and some of the best marketing strategies used by companies.

This is one of the most effective and frequently used online marketing strategies for small business. SEO helps to increase the number of people visiting your website and so for your...

What is email marketing? It is a technique in digital marketing that has been adopted by millions of businesses and brands around the world to increase their business opportunities. Using email marketing can help share information with current or potential customers in order to further business interests. There are a number of benefits of email marketing. Sadly, the inconsiderate use of e-mail for marketing has given it a bad reputation. The number of spam messages a person receives is enough evidence for this. However, the effectivenes...

As discussed in the previous blog, Types of digital marketing- part 1, we introduced you to some the different types of digital marketing like email marketing, mobile marketing etc.

If you want to learn how to do digital marketing, it’s important that you start familiarizing yourself with the various types of digital marketing. Whether yours is a well-established brand or a brand that is a small enterprise, digital marketing has become a requisite for any business. However, the marketing strategies may vary from business to...