Branding in the digital age is as essential as advertising once was. Branding means creating a unique identity of your company with identifiable logos, impactful names, catchy taglines, and designs. It is crucial for creating a statement for your company and establishing a name for yourself amongst competitors. It also helps in a faithful representation of the business while conveying what your consumers shall expect from your company.

The ways of advertising, marketing, and business have changed with the times. The world is currently go...

Smart branding practices can be a game-changer for small-sized businesses. Even though the idea of branding was introduced by large enterprises and esteemed organizations, businesses of all sizes utilize branding for their betterment in today’s day and age.

The ideal branding checklist should consist of elements that help your brand:

Increase its credibility in the marketplace Work on brand awareness Entrust the target audience Makes your brand a memorable one

It can be confusing for a small business owner to formulate th...

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Today’s consumers are a little different than they were 20 to 30 years ago.

The internet has given them choice in abundance. Relying on one local retailer or a major brand name for all of your goods is a thing of the past. A better, more affordable and more trustworthy option is always available at a few clicks.

Customers expect more from brands in 2021, and if they aren’t getting it, they’ll take their business elsewhere. This is why trust is so important for branding. If you can’t wi...

Branding can make small businesses rise and soar amid tough market competition. A misconception that many people have regarding branding is its cost. Going all out with branding can cost you a bit, but there are several cost-effective solutions to it as well.

You need to make your brand memorable for others to take note of it. According to Small Biz Genius, it takes 5 to 7 impressions for an individual to remember your brand. Once people become familiar with your brand, you can take your branding strategies to new heights.

Here,...

Brand guidelines ensure brand consistency across various platforms. Through a detailed brand guideline document, you can narrate an impactful brand story to the audiences and your team members.

You can educate people about your brand's vision, struggle, and perseverance. It's a compelling summary of your hard work and dedication that has led to this day. Elements like fonts, colors, logos, etc., all have a significant role in crafting the perfect brand guideline for your company.

Here, we list down five of the best brand guideli...