Branding assets – tangible or intangible, have a considerable impact on your brand's performance in the marketplace. These assets decide how people perceive your brand and shape your brand's identity over time. Only the elements that are a true representation of your vision and values can become your core branding assets.

You need to audit your possessed branding elements (including the old ones) to create a curated list of potential branding assets. Next, refer to your brand guidelines and double-check for any discrepancie...

Orchestrating a successful brand launch rests on the shoulders of your launch strategy. If you haven’t put in the required efforts into planning or execution, don’t have high hopes from the launch event. You need to take care of branding, marketing, sales, and whatnot to set high standards for your brand in the marketplace.

The importance of branding goes beyond the realms of an impressive logo design and business website. It shapes your brand’s personality, builds trust, enhances credibility, and eventually takes care ...

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Today’s consumers are a little different than they were 20 to 30 years ago.

The internet has given them choice in abundance. Relying on one local retailer or a major brand name for all of your goods is a thing of the past. A better, more affordable and more trustworthy option is always available at a few clicks.

Customers expect more from brands in 2021, and if they aren’t getting it, they’ll take their business elsewhere. This is why trust is so important for branding. If you can’t wi...

Smart branding practices can be a game-changer for small-sized businesses. Even though the idea of branding was introduced by large enterprises and esteemed organizations, businesses of all sizes utilize branding for their betterment in today’s day and age.

The ideal branding checklist should consist of elements that help your brand:

Increase its credibility in the marketplace Work on brand awareness Entrust the target audience Makes your brand a memorable one

It can be confusing for a small business owner to formulate th...

You’ve invested a lot of time to shape your brand as per your liking. Be it the logo, web design, color palette, or font – everything takes time to find its place and come out the way you always wanted it to be. Now the question is, what next

The brand guide you make helps you develop your brand’s identity across all platforms. It aligns the whole team and channels their efforts in one direction. As a result, the brand’s appearance looks sharp, consistent, and modern.

Here’s what you need to do with y...