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Tips, Rules and Ideas for Creating Logos for a Business


A logo is an integral part of the branding of a business. A logo which is made up of various elements of design and carries the name of your business forms the basis for all the other stuff like stationery, packaging and promotional messages. Your logo should thus reflect the true identity of your brand and be able to tell people what your business stands for. The creation of a good logo may seem to be a simple exercise but thought-provoking and great logo designs require a deep understanding of the company vision and persona, sound kno...

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Benefits of a Strong Brand Identity


In this highly competitive world of business, it’s important to have a strong brand identity in the market that separates you from others. A strong brand gives your business a different personality and builds a better presence in the market to attract customers.

What is Brand Identity?

Brand identity is defined as the collection of all elements of a brand such as color, design, logo, typography, shape, website and product packaging. These brand identity elements together portray the right image of the company to the...

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How to Build a Strong Brand Identity

  • RedAlkemi
  • Branding
  • January 8, 2019
  • (0)
  • (49)


“Beauty lies in the eyes of the beholder.” This adage is very true with regard to brand identity as well. What is a strong brand identity? As the adage indicates, it is how others perceive you, the identity or image you convey to the minds of people when they hear the name of your organization. A common pitfall that many fall into when considering how to build a strong brand identity is to believe that they know how their business is perceived. They try to see things from their own perspective, forgetting that a strong brand...

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How to Build a Brand Online

  • RedAlkemi
  • Branding
  • December 21, 2018
  • (0)
  • (33)

small business branding tips1

Branding your business online, is it essential? To answer that question, consider this scenario. What is one thing everyone wants to know when you meet them for the first time? It is: Who are you? In this digital age, most social and business interactions are online. And just as in real life, people online also want to know who you are. Branding your business online will satisfy those inquisitive minds and it often sets off a chain of fans or followers. Therefore it is vital to have a few good business branding ideas.

Know your busi...

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