To effectively portray your brand, you need time to plan, think critically, conduct research, create your brand visuals and then market strategically. The whole process if executed effectively can create a powerful brand identity. But first, let’s discuss what brand identity is and its importance.

Brand identity is the personality of your brand but is often confused with brand, branding and branding image. It is how your brand expresses itself to your audience. For instance, Disney&...

A Brand Guide is a collection of specifications that helps you to communicate and present a consistent visual brand to the world.

Just test how fast you can recognize a few of the most famous brands. You see the initial ‘for over a blue tile and you call it Facebook. A glance at the swoosh and you know it’s Nike. You listen to a “ta-dum” and you know it’s Netflix.

These companies are virtually glued to your brain, and strong brand guidelines are what makes them stick. Branding Guidelines are n...

Branding assets – tangible or intangible, have a considerable impact on your brand's performance in the marketplace. These assets decide how people perceive your brand and shape your brand's identity over time. Only the elements that are a true representation of your vision and values can become your core branding assets.

You need to audit your possessed branding elements (including the old ones) to create a curated list of potential branding assets. Next, refer to your brand guidelines and double-check for any discrepancie...

Orchestrating a successful brand launch rests on the shoulders of your launch strategy. If you haven’t put in the required efforts into planning or execution, don’t have high hopes from the launch event. You need to take care of branding, marketing, sales, and whatnot to set high standards for your brand in the marketplace.

The importance of branding goes beyond the realms of an impressive logo design and business website. It shapes your brand’s personality, builds trust, enhances credibility, and eventually takes care ...

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Today’s consumers are a little different than they were 20 to 30 years ago.

The internet has given them choice in abundance. Relying on one local retailer or a major brand name for all of your goods is a thing of the past. A better, more affordable and more trustworthy option is always available at a few clicks.

Customers expect more from brands in 2021, and if they aren’t getting it, they’ll take their business elsewhere. This is why trust is so important for branding. If you can’t wi...