“Beauty lies in the eyes of the beholder.” This adage is very true with regard to brand identity as well. What is a strong brand identity? As the adage indicates, it is how others perceive you, the identity or image you convey to the minds of people when they hear the name of your organization. A common pitfall that many fall into when considering how to build a strong brand identity is to believe that they know how their business is perceived. They try to see things from their own perspective, forgetting that a strong brand...

Branding your business online, is it essential? To answer that question, consider this scenario. What is one thing everyone wants to know when you meet them for the first time? It is: Who are you? In this digital age, most social and business interactions are online. And just as in real life, people online also want to know who you are. Branding your business online will satisfy those inquisitive minds and it often sets off a chain of fans or followers. Therefore it is vital to have a few good business branding ideas.

Know your busi...

Do you own a business? Does your business have a strong brand?

What is a strong brand? A strong brand is one that is able to convey everything about its business, its values, mission and vision. It is more than having just a brand logo and a brand tagline. Check out our blog on why your brand needs more than just a logo.

Some characteristics common to all the strong brands are:

Their marketing is based on the emotions that are critical to their audience They highlight the benefits of their products or service to the u...

Does your business have a brand tagline? A brand tagline is indeed one of the key brand elements that boost brand recognition. It is the second thing that users remember after your brand logo. In short, it is an epitome of what your organization is all about.

Being consistent with your branding is the key to success. This is essential both for small businesses or large firms.

Some marketers do argue that a tagline is not as important, while some think it is imperative for a brand. So, having an appropriate tagline is impor...