RedAlkemi Blog

It’s difficult for businesses to create and build a brand the first time around. Enough so that many business owners hesitate even to consider rebranding. Especially if you’ve been in business for a long time, however, sometimes, rebranding is necessary to ensure your business continues to compete in a rapidly evolving marketplace.

But how do you know when is the right time to rebrand? Aside from extreme situations or significant shifts in your business, usually, there is not a simple answer to this question. Deciding...

A designer-client relationship is an important factor for creating a good design. For one, you need to be a skilled designer to make a good design, but you must also consider the client’s input at each step to ensure you meet their requirements and vision. An excellent designer-client relationship aims for both parties to get the best out of one another. Neither side should feel overwhelmed or go unheard during the process.

As a designer, it is important to understand the basics of client relationship management. To help yo...

Stagnant growth is no less than a nightmare for all types of brands today. Creative efforts have allowed brand identities to resonate hard with their target audience. As a result, the importance of brands, their presence, and their identity has increased.

It is vital that your brand stays true to its purpose and is relevant to the times. It will help them survive and thrive in the endless pool of brands, especially in 2022 and onwards.

So is upgrading your brand a way to stay relevant in the market? Well, yes. Upgrading yo...

Are you looking for some interesting and successful marketing strategy examples to get inspiration from? Well, this is the right place for that. It’s always beneficial to be aware of what marketing strategies other brands have been executing to be in the trends. Maybe you’d get an idea that might work for your brand as well.

So, without any further ado, let’s have a look at the top 5 brands of 2021 and what you can learn from them.

Amazon is one of the most recognizable brands in the world as it...

Every day, the internet welcomes 576,000 new websites. However, only 15% of the total websites remain active in the longer run. With growing digital needs, building a website is a great idea. It holds great scope for the future. But in this fierce competition, you need your startup to stand out. So, branding for any startup becomes crucial from the very beginning. This blog will give you a general idea about the branding costs. However, the costs may vary according to specific demands and needs.

Photo by Patrik Michalicka on Uns...