Do you own a business? Does your business have a strong brand?

What is a strong brand? A strong brand is one that is able to convey everything about its business, its values, mission and vision. It is more than having just a brand logo and a brand tagline. Check out our blog on why your brand needs more than just a logo.

Some characteristics common to all the strong brands are:

Their marketing is based on the emotions that are critical to their audience They highlight the benefits of their products or service to the u...

Does your business have a brand tagline? A brand tagline is indeed one of the key brand elements that boost brand recognition. It is the second thing that users remember after your brand logo. In short, it is an epitome of what your organization is all about.

Being consistent with your branding is the key to success. This is essential both for small businesses or large firms.

Some marketers do argue that a tagline is not as important, while some think it is imperative for a brand. So, having an appropriate tagline is impor...

Do you own a business? Does your business have a brand? A brand is the entity that represents your business to the world.

We often think that brand is restricted to only logo or a tagline. But it’s is much more than that. Read this blog on why your brand needs much more than a logo.

For those who think that a business and a brand are the same, they are not. They are two separate entities. The former is the organization that offers either services/products, whereas the latter is the personality or the image of the org...

A business without a brand cannot be successful. Does your business follow certain brand identity guidelines? If yes, then you are certainly enjoying the benefits of a powerful brand. And if not, then you must focus on creating a brand style guide for your company. Here are some tips you ought to know about creating a style guide for a company.

This brings us to the next question, what is a brand? The image that you visualize in your mind when someone talks about a brand, reflects the power of branding! We often confuse branding ...