We continue from where we left in Part-1 of the series. Having a brand guideline is imperative for businesses of all sizes because they outline your brand's communication method. The visuals, graphics, tone, and messaging – all come under a brand guideline template.

Here's a list to make things simpler:

1. Craft a Stylish Logo

A logo is the most notable visual element of your brand. Its inclusion in the guidelines should not be restricted to it's mere documented presence. You can define various color schemes for your logo...

A brand guideline is a set of identity and style standards that maintain your brand’s visual, ideological consistency across various touchpoints.

When you stay true to the brand guidelines, you achieve:

Improved brand-to-consumer communication Consistency in content creation Enhanced reputation and market recognition

In this blog, we discuss the method to prepare a brand guideline template for your business.

1. Understand your Mission, Vision, and USP

To formulate the perfect brand guidelines, understand your b...

Marketing starts with branding one way or another. Branding is not just how you present your business but, more importantly, how people see your business as well. A strong brand identity could give you an edge in today’s competitive market—it makes your brand recognizable in a sea of other brands.

If you have been reading a lot about it, you must already know that branding is dominated by your visual style—including color scheme and logo—followed by the tone of your copy. However, branding is also about giving yo...

What does branding mean for your business? Are sales and marketing interchangeable terms? In this blog post, we explore three revolutionary words that can make or break your business.

It’s critical to have a clear understanding of these marketing concepts because you build your business around your knowledge. If your information pool consists of fundamental faults, how would you grow your venture?

We’ll start with branding first.

Branding

Branding is all about knowing yourself precisely to understand who you...

Knowledge management is something that tends to get overlooked when talking about the success of a business. People tend to focus on brand awareness, the number of sales, and other criteria.

However, if a brand fails to create a solid knowledge base, then they stand to miss out on a lot of businesses. If you have not had a chance to really think about this particular aspect of your strategy, you will reevaluate your choices after reading this article. The advantages mentioned below should be more than enough to convince you to in...