Customers today readily voice their opinion online about your product and services. If you serve them well, they'll shower you with praises. If not, be prepared to face their wrath. Either way, you have an opportunity to hear them out and modify your offerings as per their liking.

Their reviews, comments, social media posts, Q&A articles, etc., all come under User Generated Content (UGC). A report from MerkleyAndPartners suggests that more than 93% of consumers find UGC helpful when making purchase decisions.

User-generated c...

Welcome to Part-2 of “How to Create Killer Content Marketing Campaign.” We cover 5 more tips that’ll improve your content marketing strategy. Before reading this blog, do check Part-1 of the series for better understanding.

So, without further ado, let’s jump into the list:

Amidst stiff competition, you’ll need to break the stereotype to stay relevant. Follow a unique approach to devise an eccentric content calendar and showcase your innovation on social media. F...

A killer content marketing campaign helps you to retain customers, to increase your SERP rankings, and to improve your conversion rate.

For the same reason, webmasters and marketers are now actively investing in content marketing. A study from SmartInsights informs that 59% of content marketing ventures have a documented content marketing strategy.

If you don't have a defined content strategy, now is the time to act. This guide will help you through each step of understanding how to do content marketing to solidify your ...

The quality of any content can be judged based on how well the target audience receives it. It is also why DIY blogs, educational blog posts, blogs dealing with recent events, etc., are popular.

The content satisfies the target audience when the readers can implement the written words well. It provides details and relevant information, contains the latest news and updates, or is surprisingly entertaining.

The Writer is Responsible ...

Digital marketing is a quickly growing field. It’s one of the main tools of online companies, which want to succeed. This informative article explains the role of a content writer in digital marketing.

Undoubtedly, any online company should find reliable partners to make its Web presence visible and productive. A great online helping company can help any website to succeed in digital marketing fulfilling various duties and providing useful articles and tips. The role of a content writer is quite similar. A content writer is...