The marketing collateral have a decorated history. Sales representatives used to have printed copies of their marketing resources that consisted of flowery language and exaggerated imagery. However, there was no way to measure the associated ROI or evaluate whether your marketing efforts reached your target audience or not.

Today, marketers utilize various forms of digital marketing collateral, and they can set KPIs to measure their performance too. You’re able to communicate your brand values, educate the audience about yo...

You’re reading this blog with the help of the world’s most powerful marketing tool, the internet. With more than 200 million active websites (and counting), delivering the bare minimum information on a plain webpage isn’t sufficient anymore.

You need a thoughtful content marketing strategy to stand a chance in today’s competitive scenario. Such strategies become more critical for SMBs and startups because they’re competing against global leaders in the digital world. In fact, as per Content Marketing Institu...

An “About Us” page gives the visitors an insight into your brand. It just might be the first step to build trust with your prospects. Far too often, about us pages are treated as an obligation rather than a valuable opportunity to make potential customers emotionally invested in their brand.

Ideally, the about us page content should highlight your biggest wins, making a strong impression on your curious customers. It should answer any questions your potential consumers might have about your business.If you are not sure how to...

Customers today readily voice their opinion online about your product and services. If you serve them well, they'll shower you with praises. If not, be prepared to face their wrath. Either way, you have an opportunity to hear them out and modify your offerings as per their liking.

Their reviews, comments, social media posts, Q&A articles, etc., all come under User Generated Content (UGC). A report from MerkleyAndPartners suggests that more than 93% of consumers find UGC helpful when making purchase decisions.

User-generated c...

Welcome to Part-2 of “How to Create Killer Content Marketing Campaign.” We cover 5 more tips that’ll improve your content marketing strategy. Before reading this blog, do check Part-1 of the series for better understanding.

So, without further ado, let’s jump into the list:

Amidst stiff competition, you’ll need to break the stereotype to stay relevant. Follow a unique approach to devise an eccentric content calendar and showcase your innovation on social media. F...