Creative content attracts a lot of visitors out of which some convert into customers. You want to push the conversion rate higher, but you’re not sure of the process.

Don’t worry. We got you covered.

Investing in content marketing is a safe bet. A report by HubSpot informs that in 2020, more than 70% of the marketers are actively investing in content marketing. They aren’t spending because it’s a trend, but because of the ROI. According to the Content Marketing Institute, content marketing gets th...

Lets put the bitter facts first so as you chew or go further down, things become sweeter. If you think you are in business for over 3 months and have still not managed to bag 250 visitors to your blog on a daily basis, it is time you should consider guest blogging. Simply put, you should write for other sites than spending time on your own, with the ultimate aim of getting visitors to your site.

Suppose you start with a new blog about a new idea and start writing on it. Soon you have over 100 posts all full of awesome content. Now what? ...

People from different backgrounds and with different dreams have got down to blogging to take their businesses to a new level. As a result, the webspace has been stuffed with new blogs. Despite the huge growth in numbers, these wonderful pieces of information have been found to possess superpowers as they can help you bag lasting relationships with your target audience. It is no longer experience or age of your business which will help you win the hearts of people but the sheer strength of your ideas, and the ability to take risks, etc....

Since ages storytelling has been the voice of people used for conveying ideas, thoughts, and emotions. Imagine yourself narrating an incident to someone with just facts, free from any grilling emotion to glue human attention. It will be regarded as a dull piece of information which failed to arouse the interests of the audience.

The same piece of facts when wrapped in some drastic events and emotion resonate better with people. Storytelling in content marketing is an art which comes with a lot of practice and requires skill, crea...

There is no doubt about the fact that a significant part of digital content is being viewed on mobile devices. The number of mobile readers has already outgrown the number of desktop-specific readers. No longer is responsive web design sufficient to cater to the needs of the mobile reading pattern, even if it may smoothly pass Google’s mobile-friendly test. You need to think deeper and work around all the aspects like text, videos, images, etc. which impact the user experience. Hence, mobile-friendly content will be truly appealin...