An “About Us” page gives the visitors an insight into your brand. It just might be the first step to build trust with your prospects. Far too often, about us pages are treated as an obligation rather than a valuable opportunity to make potential customers emotionally invested in their brand.

Ideally, the about us page content should highlight your biggest wins, making a strong impression on your curious customers. It should answer any questions your potential consumers might have about your business.If you are not sure how to...

Customers today readily voice their opinion online about your product and services. If you serve them well, they'll shower you with praises. If not, be prepared to face their wrath. Either way, you have an opportunity to hear them out and modify your offerings as per their liking.

Their reviews, comments, social media posts, Q&A articles, etc., all come under User Generated Content (UGC). A report from MerkleyAndPartners suggests that more than 93% of consumers find UGC helpful when making purchase decisions.

User-generated c...

Welcome to Part-2 of “How to Create Killer Content Marketing Campaign.” We cover 5 more tips that’ll improve your content marketing strategy. Before reading this blog, do check Part-1 of the series for better understanding.

So, without further ado, let’s jump into the list:

Amidst stiff competition, you’ll need to break the stereotype to stay relevant. Follow a unique approach to devise an eccentric content calendar and showcase your innovation on social media. F...

A killer content marketing campaign helps you to retain customers, to increase your SERP rankings, and to improve your conversion rate.

For the same reason, webmasters and marketers are now actively investing in content marketing. A study from SmartInsights informs that 59% of content marketing ventures have a documented content marketing strategy.

If you don't have a defined content strategy, now is the time to act. This guide will help you through each step of understanding how to do content marketing to solidify your ...

The quality of any content can be judged based on how well the target audience receives it. It is also why DIY blogs, educational blog posts, blogs dealing with recent events, etc., are popular.

The content satisfies the target audience when the readers can implement the written words well. It provides details and relevant information, contains the latest news and updates, or is surprisingly entertaining.

The Writer is Responsible ...