You need a bunch of marketing tools in your arsenal to stay ahead of your competition in the digital marketplace. In Part-1 of the series, we listed five must-have free marketing tools from Google.

In this part, we list down five more marketing tools. These tools help you to optimize your website as per the latest trends, and to increase your brand awareness as well as revenue.

Let's start with the first tool:

A website is the face of any brand. If your website looks shabby or doesn't load quickly, ...

Google is the mecca of search engines. And according to InternetLiveStats, Google processes around 40,000 search queries every second. But did you know that Google provides free marketing tools for businesses?

Most marketers formulate their search engine marketing strategies around Google's search engine. Why? Because more than 92% of searches across all devices (mobiles, desktop, etc.) happen on Google.

Therefore, it's only wise to use marketing tools from Google. There are many free tools that you can utilize to:

Since how long you find the marketers of any company standing out of your home, knocking on the doors with those big company product hampers? It is tough to meet someone like this as it used to be a part of conventional marketing methods. The era has begun for digitalization in everything, and therefore, one can leave nothing non-digitized. These days, with a click, companies can send their product details to anyone sitting in any corner of the world. Say thanks to the internet, and feel grateful for the digitized devices! Perhaps digital adver...

Many SEO professionals use link building as a technique to improve their website ranking on Google. According to a 2020 link building statistic, 74% of SEO professionals reported spending $2500 or less on their average link building strategies.

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Backlinks are links generated from one website page to another website. Google considers backlinks as a vote of confidence. The more backlinks you have on your website, the more likely yo...

In a digital age where more and more businesses are turning to online commerce, a good social media campaignor paid ad strategy that worked effectively in 2019 may fail to work in 2020.

Business owners and marketers need the right techniques in place to sail through this time. Digital platforms provide a connection between marketers and audiences. It has to be utilized properly. Below are digital marketing secrets you might need to use in 2020.

Have you ever thought of grabbing some headphon...