When you catch your customers right where they are, and in their neighborhoods, it is known as hyperlocal marketing!
How often do you make “nearby” searches?
Every time you make one, Google brings you the most relevant results showing not only the locations but also the reviews and ratings. Whenever you search to go to the nearby salon or lookup for the nearest bookstore, you conduct a hyperlocal search.
Often the businesses target people in the highly specific and limited geographical area for showing...