The scenario has changed a lot now!! Almost all marketing activities are conducted online. It has become complicated to find out the approx percentage of those who are using digital marketing to manage their online business.

Online retailers or eCommerce businesses should take advantage of the best digital marketing strategies to grow and promote their business. And, also, they are streamlining all of their days to day activities and allowing the customers or shoppers to shop anywhere and anytime. As it is a digital business, so,...

Times continue to change in the world of social media. In the early days, businesses encouraged customers to leave comments on their pages to get more recognition and build brand awareness. Now, there are newer and more exciting social media marketing campaigns.

These days, top brands are dropping comments themselves on other brands’ posts. This practice gives them that much needed exposure. Also, saying something funny in the comments can be a reason for laughs, but it also happens to be an effective strategy towards growi...

When you catch your customers right where they are, and in their neighborhoods, it is known as hyperlocal marketing!

How often do you make “nearby” searches?

Every time you make one, Google brings you the most relevant results showing not only the locations but also the reviews and ratings. Whenever you search to go to the nearby salon or lookup for the nearest bookstore, you conduct a hyperlocal search.

Often the businesses target people in the highly specific and limited geographical area for showing...

AI has bagged the limelight in this digitally-loaded world. So, marketing could not be left out for long. AI empowers the technologies to actually adorn the humane-like thinking cap. We all are now well-acquainted with the digital assistants, including chatbots. They are all the off-shoots of Artificial Intelligence. The whole idea of AI in digital marketing is focused to deliver more personalized and tailor-made solutions to customers addressing the key sore spot.

The Rise of Artificial Intelligence in Marketing

Artificial Intel...

Marketing needs a constant push to be successful. A piecemeal approach is not the way forward. Businesses around the world are moving towards in-house marketing. Almost 91% of European marketing decision-makers have moved a part of their marketing in-house. However, a sound majority of marketers still believe it is a passing trend. Let us try to uncover the truth and see is there is more to the numbers than what meets the eye!

Digging out the Most Striking Benefits of In-House Marketing Rise of Significance of Data

Data has becom...