It’s incredibly easy to end up spending thousands on a marketing campaign that never pays off or one that you can’t quite tell how effective it was.
When designing your marketing campaign, it’s essential that you take a measured approach and utilize the most cost-effective tools available.
Define your budgetBefore you even get started, you need to decide how much is in your marketing budget. Once you have your budget, it becomes much easier to determine how viable certain marketing options are for you.
Ma...