Setting objectives for a marketing campaign sounds pretty straightforward from the outside. It’s only when you get into action that you realize that the process involves a lot of thinking, research, knowledge, and more. With the help of SMART (specific, measurable, attainable, relevant, time-bound) marketing objectives, the process becomes easier and efficient.

You can implement the SMART approach to devise or modify the goals of a digital marketing campaign too. The importance of marketing objectives goes beyond the realms of lead...

Digital marketing’s arsenal is loaded with weapons. But are all these weapons equally effective, or there are some specific ones more powerful than others? Does the way one uses digital marketing also play a significant role?

Established brands and multinational companies don’t have major budget concerns. So, it’s the startups and SMBs that have to make a harsh call on dropping a few marketing tactics to empower other digital marketing strategies that work for them.

Marketers often ignore the various elements of...

It’s incredibly easy to end up spending thousands on a marketing campaign that never pays off or one that you can’t quite tell how effective it was.

When designing your marketing campaign, it’s essential that you take a measured approach and utilize the most cost-effective tools available.

Before you even get started, you need to decide how much is in your marketing budget. Once you have your budget, it becomes much easier to determine how viable certain marketing options are for you.

Ma...

Customer behavior accounts for marketing trends and these trends decide how various business entities work. If you’re already a digital marketer or keen on joining the industry, you’re on the right track.

Digital marketing for business is no longer an option now. It’s an absolute necessity that sits on top of everyone’s bucket list. The technological advancements, ease-of-access to the internet, etc., all contribute to the immense success of the digital marketing industry.

You can offer personalized experie...

Online marketing isn’t just an advertising medium. It’s the complete art and science of devising effective marketing strategies, finding the right audience, and promoting in the best way possible. Selling on the internet is much more than hosting a website or running paid-ads.

As per Data Reportal, there are more than 4.66 billion internet users. Much like these figures, the benefits associated with online marketing are also sizable. Businesses of all sizes involve this methodology in their marketing mix and most of them plan...